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Apr 24, 2014 SEO

(Links mentioned in the Podcast: The Dirty Secret About Social Media And SEO) A friend of mine recently mentioned that he felt Matt Cutts provides just enough ambiguity in his YouTube videos to misdirect SEO’s into a lot of long discussions about everything not imperative to rankings. While massive amounts of SEO’s are contemplating the […] Read More

Last time I sat down to write a blog post, I analyzed 32 theoretical basketball games played between marketing strategies. Whichever strategies proved better for the average business moved past their opponents and into the next round. Well, 32 of these theoretical games was a lot, and the post ended up being a solid 4,500 […] Read More

In the past 15 years I have been involved with marketing one way or another. Throughout that time, there has been one trait I’ve seen in CEOs and Owners across industries that gives them a distinct advantage – they understand the role of marketing as a critical part of their business’ success. The following outlines the […] Read More

Apr 17, 2014 SEO

In the search community, there is a huge myth circulating. It is commonly believed that the more social signals you have on your site, the better your SEO. In other words, if you have four hundred thousand followers on Twitter, you’ll do better in the search rankings than if you had twelve followers. This is […] Read More

Yes, you can call your potential buyer, but can you stay in contact with them every day? Yes, you can put an ad in a magazine, but after one pass through the June-July issue, will they really remember you? Yes, you can talk to a purchase agent at a trade show, but what happens after […] Read More

What’s your brand message? Even if you don’t have a brand message written out on your ‘inspirational whiteboard’, you’re doing brand messaging already. You are doing it in your content, your sales brochures, your website and in your social promotion. It’s in flyers, sales pitches, and ads. Brand messaging is in your bio, your contact […] Read More

In the first March Madness Marketing blog post, I introduced the bracket – 64 online marketing tactics battling it out for a chance at being the best online marketing strategy out there. Here’s the original bracket: Round 1 has finally concluded, lending to the following results: Round 1 Recap: What Were The Best Teams?   […] Read More

The recent social media boom has caused business marketers to realize the vital importance of expanding their marketing campaigns to include a strong social media presence. The goal of this article is to help give you a social media marketing snapshot – a look at which social platforms you should use for your business and […] Read More

This post is part of our Google Analytics Guide. For a beginner’s guide, read our Beginner’s Guide to Google Analytics. If you are a marketing manager, a CEO, or a stakeholder in a company, you are probably interested in measuring the results of your marketing campaigns. With the internet being the most popular place to […] Read More

Of all the companies I’ve been honored to serve, the best ones are measuring success. They know that such and such a source of traffic to their site turns into this much money at the end of the day. The process from visitor to sale converts at x percent. Therefore, this source of sales costs this much per sale. […] Read More

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