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Hello, I'm Neil Eneix, partner & head of business development at Fannit
Conversion Rate Optimization (CRO) is the hidden secret of Inbound Marketing and Fannit is really good at it!
Sometimes sites that generate a lot of traffic do not always convert that traffic into leads well. CRO is about digging into the data and figuring out how well your content marketing efforts across diferent pages and articles are turning the people who view them into leads.
We increase lead conversion rates by 50% on average for clients. On a site that is currently receiving 20,000 visits per month and converting leads at 5% (1000 leads per month) that is an additional 500 leads per month!
We operate A/B tests on pages without disturbing your existing design so we can gather results without re-designing your entire site.
This is a continous effort because once you get to one level of success, we continue to search for ways to improve your lead conversion.
Our results speak for themselves, but this is not an overnight game - it takes discipline, but we provide that for your business.