Clean Crawls

Featured, Pay Per Click, SEO

Clean Crawls had utilized some low cost web development and paid search solutions that were failing to give them the data and lead volume they wished to generate. 


Fannit has been a great marketing asset to Clean Crawls and has proven to me that they can consistently bring new business in the door. They are professional Internet Marketing experts and we are glad to have them on our team!
Chuck Henrichsen
Owner/ CEO, Clean Crawls
50% More Online Leads
SEO organic traffic crawl space cleaning
132% Increase of Organic Traffic
3900% ROI on Marketing Budget
495% Increase in Organic Rankings


Clean Crawls is the leading crawl space cleaning and insulation company in the Pacific Northwest. Chuck Henrichsen started the company as the original industry leader in 2001. Since then, the “Clean Crawls” name has flourished into being the most trusted brand in its industry.

Chuck has always been ahead of the game in how he viewed the importance of communication with his customers. The company had already implemented Infusionsoft software to automate their e-mail communications with prospective, new, and referral customers.

The Continuing Story (Paid Search)

After our first full campaign review of the client’s account (usually at six months), we approached Clean Crawls regarding their Paid Search marketing strategies. Their Marketing Manager was concerned that their current strategy wasn’t seeing its full potential and the cost per acquisition (CPA) was far above what they hoped – and was getting worse.

We were able to dive into Paid Search campaign and do an analysis of their current spend and acquisition ratio. We discovered that they were spending over twice what they were originally intending per lead.

Changes We Made:

We discovered that a huge amount of the budget was being spent on superfluous (not relevant) keywords that would bring in tons of traffic, but no conversions. We tightened down the campaign to keywords that were highly relevant to the client’s main value proposition and tied every conversion to a keyword level source.

Paid Results:

  • We were able to bring the client’s cost per lead down by 300% over the first month of service.
  • We cut the total cost to Adwords down to just 61% of the prior budget while providing an increase in lead volume of more than 70%.


  1. Working with a client who already had an established communication flow was great, but what they were still lacking was a well designed website that funneled leads properly into their client management software.

  2. Visual Conversion Rate Optimization -  We first nailed down their best personas and helped in the process of developing a new website that would convert the customers they wanted.

  3. Search Engine Optimization (on-site) -  Next, we built landing pages and fixed their site architecture based upon our keyword research. The onsite optimization was vital to keeping their website topics clear and concise for Google indexing.

  4. Google Analytics Data/Tracking - Before developing their content marketing plan we integrated form and call tracking to give us a realtime baseline of the effects of our future marketing efforts.

  5. Content Marketing Plan (on and off-site) - After fixing their site architecture and data we worked on developing a blog marketing plan mixed with offsite Social Media, Press Release promotion, Guest Posting, and Local Directory Optimization.


Inbound Marketing Services by Fannit

Web Site Design Migration

Migrated a site design from another designer to Word Press


Key word ranking analysis
Competitive analysis
Local listing research and update
Ongoing on-site key word use
Technical editing for all content
Off-site back links

Paid Search Management

Built and managing paid search campaign

Content Marketing

Persona development
Blog writing
Custom designed eBooks
Press releases
Web pages

CRO (Conversion Rate Optimization)

A/B Testing
CTA (calls to action)
Phone call tracking
Smart forms

Marketing Automation

Persona tracking
Smart forms
Email automation
Conversion tracking
Campaign oversight

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