The Jones Firm

Featured, SEO

The Jones Firm, a Bellevue-WA based personal injury trial attorney, had a website that was under penalty from Google due to the work from a previous low cost, high volume SEO firm. Their website design was not converting visitors into qualified leads and they weren't seeing the data and lead volume they wished to generate.



Fannit helped us build a marketing system that brings us qualified leads and they do a great job of communicating with me at a level I can understand, I feel a part of the marketing strategy process - Fannit does all the work!
Dax Jones
Managing Partner, The Jones Firm
300% More Online Leads
140% Increase In Traffic
3.45% Increase In Overall Website Conversion Rate
Removal Of Google Penalty


The Jones Firm was facing a steady decline in traffic related to the penalty Google had placed on them. This firm was also spending a lot of budget on radio advertising and local listings advertising that was not driving traffic.

In addition, when visitors did come to their web site they were not engaging with the site.


  • Dramatically improved the overall design and conversion design of the website
  • Removed duplicate content from the former SEO firm, which removed penalty issues
  • Began producing higher volumes of high quality content which drove the right type of traffic
  • Established a high quality, off-site back link strategy
  • Cleaned up local listings content

Inbound Marketing Services by Fannit

Web Site Design Migration

Migrated a site design from another designer to Word Press


Key word ranking analysis
Competitive analysis
Local listing research and update
Ongoing on-site key word use
Technical editing for all content
Off-site back links

Paid Search Management

Built and managing paid search campaign

Content Marketing

Persona development
Blog writing
Custom designed eBooks
Press releases
Web pages

CRO (Conversion Rate Optimization)

A/B Testing
CTA (calls to action)
Phone call tracking
Smart forms

Marketing Automation with Hubspot

Persona tracking
Smart forms
Email automation
Conversion tracking
Campaign oversight

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