ThinkstockPhotos-611181808.jpg
russell_hill_gold_blue.png

Russell & Hill PLLC

Organic SEO, PPC, Conversion-Rate Optimization

Russell & Hill PLLC are expert personal injury attorneys in the Snohomish County area.

Russell and Hill Homepage

Testimonials

JamesHill.jpg
Fannit has helped us dramatically improve our local rankings, has grown our brand in 13 markets, and is integral to our digital marketing success.
James Hill
Managing Partner, Russell & Hill, PLLC
icon-23.png
96 Cases in 5 Months
icon-24.png
125 Monthly Unique & Qualified Leads
icon-25.png
Phenomenal Marketing ROI of 2471%
icon-26.png
New Case Acquisition Rate of 52%

Challenge

In working with Fannit, Russell & Hill PLLC desired more clients that fit their ideal qualifications. With an aggressive SEO and content marketing strategy, we were able to get the right type of clients choosing Russell & Hill from all of their local search results, with a qualified interest in personal injury attorneys. With such qualified leads, the attorneys now have a 52% closing rate thanks to the leads being qualified by the search terms in advance.

Solution

  1. Assessed initial sales metrics and website conversion performance
  2. Conducted research and targeted PPC highest converting keywords (buyer keywords)
  3. Focused message and positioning of Google AdWords campaign to appeal to ideal buyer
  4. Conducted conversion rate optimization on website to convert traffic from paid search and organic
  5. Operating 12-city SEO campaign
bg-img16.jpg

Inbound Marketing Services by Fannit

Web Site Design Migration

Migrated a site design from another designer to Word Press

SEO/SEM

Key word ranking analysis
Competitive analysis
Local listing research and update
Ongoing on-site key word use
Technical editing for all content
Off-site back links

Paid Search Management

Built and managing paid search campaign

Content Marketing

Persona development
Blog writing
Custom designed eBooks
Press releases
Web pages

CRO (Conversion Rate Optimization)

A/B Testing
CTA (calls to action)
Phone call tracking
Smart forms

Marketing Automation with Hubspot

Persona tracking
Smart forms
Email automation
Conversion tracking
Campaign oversight

More Case Studies

Clean Crawls
Featured, Pay Per Click, SEO
Western Washington Medical Group
Featured, SEO
North Pacific Property Management
Featured, SEO
bg-img5.jpg

Want a Digital marketing evaluation?

Learn more about how Fannit can help your landscape design and maintenance company grow with digital marketing