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wwmedgroup.com

Featured, SEO

In the past, WWMG utilized some web development solutions that were failing to give them the data and lead volume they wished to generate. 

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TestimonIAls

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Fannit has provided the Community Health Center of Snohomish County with Internet marketing leadership, great content, and has helped us increase traffic and new patient conversions - they are easy to work with and provide great value with our marketing budget.
Mallory Lisk
Marketing Manager, Community Health Center of Snohomish
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105% More Form Leads
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44% More Organic Traffic
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Increase In Overall Website Conversion Rate
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42 to 206 Ranked Keywords

Challenge

Western Washington Medical Group is a multi-specialty medical practices in the Northwest with over 70 providers. They are physician run, making them different from many other multi-specialty clinics, and offer services that range from family to specialized care.

The client was lacking a website that funneled visitors to conversion points and a way to capture and track those conversions as potential future patients.

Solution

  1. Visual Conversion Rate Optimization -  We first nailed down their best personas and helped fine tune form conversion points to make their conversion funnels work best for their target market.

  2. Search Engine Optimization (on-site) -  Next, we built up their landing pages and fine tuned their site architecture based upon our keyword research. The onsite optimization was vital to keeping their website topics clear and concise for Google indexing.

  3. Google Analytics Data/Tracking - Before developing their content marketing plan we integrated form tracking and analytics segmentation to give us a real time baseline of the effects of our future marketing efforts.

  4. Content Marketing Plan (on and off-site) - After fine tuning their site architecture and data, we worked on developing a blog marketing plan mixed with offsite Social Media, Press Release promotion, Guest Posting, and Local Directory Optimization.

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Inbound Marketing Services by Fannit

Web Site Design Migration

Migrated a site design from another designer to Word Press

SEO/SEM

Key word ranking analysis
Competitive analysis
Local listing research and update
Ongoing on-site key word use
Technical editing for all content
Off-site back links

Paid Search Management

Built and managing paid search campaign

Content Marketing

Persona development
Blog writing
Custom designed eBooks
Press releases
Web pages

CRO (Conversion Rate Optimization)

A/B Testing
CTA (calls to action)
Phone call tracking
Smart forms

Marketing Automation with Hubspot

Persona tracking
Smart forms
Email automation
Conversion tracking
Campaign oversight

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