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nppm.com

Featured, SEO

In the past, North Pacific Property Management utilized a low cost marketing solution that failed to give them the data and lead volume they wished to generate. 

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TestimoniAls

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These guys are great! My website is bringing in way more business than it ever did prior to hiring Fannit to operate and optimize it. I interviewed various SEO companies before making a final decision to go with Fannit and am glad I chose them.
Joshua Fant
CEO, North Pacific Property Management
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More Online Leads
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More Organic Traffic
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Lowered Average Cost Per Lead from $70.00 to $8.00
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285% Organic Keyword Rankings Increase

Challenge

North Pacific Property Management is one of the leading property management companies in the Pacific Northwest. Joshua Fant started the company and has helped turn it into a well known and established property management company, expertly managing single family homes, condos, townhouses, multi-family properties and apartment buildings. Their service area includes all of King County Seattle and parts of Snohomish County (Lynnwood, Bellevue).

Joshua Fant worked hard to stay ahead of the game by evolving his business and customer communication. The company had recently updated their website and had 4-5 testimonials on Google Places when they came to us, but had lost a number of their top rankings.

Solution

  • Working with a client who already had an established communication flow was great, but what they still lacked were rankings for their best keywords and social proof showing that they were the “go to source” for property management within the search engine results.

    Social Proof Campaigns -  We wanted to reenforce search engine rankings and optimize leads from the search engine results by demonstrating overwhelming social proof. Because Joshua had been providing great services, the campaign we set up to drive testimonials to his Google Places account ended up netting about 38 positive reviews. This left him with 42 reviews total and a rating of 4.4 out of 5 star rating. The next closest competitor has 22 reviews. With this in place, we started refining his rankings.

    Search Engine Optimization (on-site) -  Next, we built landing pages and fixed their site architecture based upon our keyword research. The onsite optimization was vital to keeping their website topics clear and concise for Google indexing.

    Google Analytics Data/Tracking - Before developing their content marketing plan, we integrated form and call tracking to give us a real-time baseline of the effects of our future marketing efforts.

    Content Marketing Plan (on and off-site) - After fixing their site architecture and data, we worked on developing a blog marketing plan mixed with off-site Social Media, Press Release promotion, Guest Posting, and Local Directory Optimization.

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Inbound Marketing Services by Fannit

Web Site Design Migration

Migrated a site design from another designer to Word Press

SEO/SEM

Key word ranking analysis
Competitive analysis
Local listing research and update
Ongoing on-site key word use
Technical editing for all content
Off-site back links

Paid Search Management

Built and managing paid search campaign

Content Marketing

Persona development
Blog writing
Custom designed eBooks
Press releases
Web pages

CRO (Conversion Rate Optimization)

A/B Testing
CTA (calls to action)
Phone call tracking
Smart forms

Marketing Automation with Hubspot

Persona tracking
Smart forms
Email automation
Conversion tracking
Campaign oversight

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