Generating traffic through Search Engine Optimization is the “nirvana” of internet marketing. The amount of free targeted traffic that can be generated to a company website has the ability to transform any brand from a small business to a large service or product provider in their industry.
In a world so used to “quick fixes” SEO and local SEO are often misunderstood and abused to achieve short term success at the cost of “burning a domain” and penalizing the website in the Search Engine Results Page (SERPS). It’s imperative that companies use White Hat tactics to achieve high rankings. This means that all efforts for achieving high rankings will fall in line with Google’s Best Practices for SEO. This also means that a client will never have to experience an algorithm penalty.
The basic concept of all of this is the idea that using SEO to increase website traffic will increase the amount of conversions occurring on a website. While this sounds simple, the overall process is extremely difficult. With constant changes by Google and an increase in online marketing competition, it can be difficult to achieve one’s desired rankings.
Our approach to SEO begins with your target market and answers the question, “how will your best customer search for your product or service on the web?” Once we’ve developed a complete analysis of the keywords that bring you the highest qualified traffic, we develop a strategic content marketing campaign. This involves improving and optimizing pages, articles, and blog posts on your website to first impress humans.
One of the biggest misconceptions we hear is the idea that content should be built to impress search engines first. This is a “backwards” approach to SEO. Proper White Hat methods approach impressing people first with your content through good writing, social promotion and Press Release development. If a website brings a high level of satisfaction to people, they will promote your content through social media – and maybe even backlink to your website. According to the latest 2013 moz ranking factors, links and social promotion are now almost neck and neck with Google’s ranking factors. It’s imperative that humans are satisfied with your content. This will increase overall search engines rankings over time.
The basic principles of technical SEO apply to every website development project. It’s imperative that each site follows the best optimization practices for on-site optimization, off-site optimization, and content development and promotion. Great content is King!
If the right keyword research is not done, you might set your website site structure up to focus on the wrong keywords. This will not only confuse humans, but will cause the search engines to rank your website for the wrong key terms.
Answer – Re-structure the content of your website to hit your target market
Content is one of the most misunderstand and subjective aspects of search engine optimization. Essentially, developing amazing content that caters towards your target market is “good promotion.” Google does not merely rank a website because they provide content. They rank a website that provides good value to the right audience who then share and promote that content to their circles of influence. Focusing on good promotion is our first goal. This may sound odd, but in the big scheme of things, we consider even technical aspects of SEO to fall secondary to developing a good voice for your business.
Answer – Develop content that the target market loves so that they promote our client
Yes, link building is not dead in the sense of developing great relationships with other webmasters in your niche and getting links from their websites. However, link building that is developed purely for manipulating search engines into thinking you have a valuable website is absolutely dead. Can you attain high rankings by manipulating links? Yes! Sites with bad link profiles get high rankings all the time. But, a bad link profile is a ticking time bomb that will definitely find the inner recesses of the “Google Sandbox.”
Answer – Create community by helping others achieve their goals in our client’s niche
Fannit is an established SEO firm that has helped companies in over 30 different industries achieve higher rankings through White Hat marketing methods. We’re also a trusted resource for tips and tricks to manage your own SEO campaigns. If you would like to consult further with one of our experts, just give us a call at 425.359.7989 or contact us here. We look forward to learning more about your business and consulting with you on how SEO can help your business grow.