Generating traffic through Search Engine Optimization is the “nirvana” of internet marketing. The amount of free targeted traffic that can be generated can transform any brand from a small business to a large service or product provider in their industry.
In a world so used to “quick fixes” SEO is often misunderstood and abused to achieve short term success at the cost of “burning a domain” from the Search Engine Results Page (SERPS). It’s imperative that companies use White Hat tactics to achieve high rankings. This means that all efforts for getting high rankings will fall in line with Google’s Best Practices for SEO. This also means that a client will never experience an algorithm penalty.
The basic concept is that using SEO to increase website traffic will increase the amount of conversions on a website. While this sounds simple, the overall process is extremely difficult. With constant changes by Google and an increase in online marketing competition, it’s difficult to achieve one’s desired rankings.
Our Approach to Search Engine Optimization
Our approach to SEO begins with your target market and answers the question, “how will your best customer search for your product or service on the web?” Once we’ve developed a complete analysis of the keywords that bring you the highest qualified traffic, we develop a strategic content marketing campaign. This involves improving and optimizing pages, articles, and blog posts on your website to first impress humans.
One of the biggest misconceptions is that content should be built to impress search engines first. This is a “backwards” approach to SEO. Proper White Hat methods are to impress people with your content through good social promotion and Press Release. If a website brings a high level of satisfaction to people they will promote your content through social media and maybe even backlink to your website. According to the latest 2013 moz ranking factors, links and social promotion are now almost neck and neck with Google’s ranking factors. It’s imperative that humans are satisfied with your content. This will increase overall search engines rankings over time.
Answers to Common SEO Problems Our Clients Face
The basic principles of technical SEO apply to every website development project. Each site must follow best optimization practices for on-site, off-site, as well as content development and promotion. Great content is King!
Not Understanding Who Your Market Is -
If the right keyword research is not done you might setup your website site structure to focus on the wrong keywords. This will not only confuse humans, but will cause the search engines to rank a website for the wrong key-terms.
Answer – Re-structure the content of your website to hit their target market
Not developing content that is share-able by your community -
Content is one of the most misunderstand and subjective aspects of search engine optimization. Essentially, developing amazing content that caters towards your target market is “good promotion”. Google does not merely rank a website because they provide content. They rank a website that provides value to a target market who then shares and promotes that content to their circle of influence. Focusing on good promotion is our first goal. This may sound odd, but in the big scheme of things, we consider even technical aspects of SEO to fall secondary to developing a good voice for your business.
Answer – Develop content that their target market loves so that they promote our client
Link building by promotion and not for the sake of link building -
Yes, link building is not dead in the sense of developing great relationships with other webmasters in your niche and getting links from their websites. However, link building that is developed purely for manipulating search engines into thinking you have a valuable website is absolutely dead. Can you attain high rankings with manipulating links? Yes! Sites with bad link profiles get high rankings all the time but, a bad link profile is a ticking time bomb that will definitely find the deepest depths of the “Google Sandbox”.
Answer – Create community by helping others achieve their goals in our clients niche
Helpful Resources For Search Engine Optimization
- SEO Services – a complete breakdown of the services offered for SEO
- SEO Blog – latest news and tips for search engine optimization
- SEO Guide – Our guide to best practices and methods for SEO
Working With SEO Experts at Fannit
Fannit is an established SEO firm that has helped over 30 different industries achieve higher rankings through White Hat methods. We’re also a trusted resource for tips and tricks to manage your own SEO campaigns. If you would like to consult further with one of our experts just give us a call 425-296-9993 or contact us here. We look forward to learning more about your business and consulting with you on how SEO can help your business grow.