Partnering with a new internet marketing company may feel like a daunting, long process. But don't panic.
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Though it can be incredibly valuable marketing technique when done correctly, paid advertising can be intimidating, nuanced, and confusing.
Is your business investigating inbound sales or inbound marketing?
“Once we get set up with (insert noun here), all of our problems will be solved!
Recently, I had a client up in our office who had a particularly unique perspective.
In order to help you be effective in hiring an outsourced marketing agency, this article will first teach you what a marketing agency should be doing for your small business.
You'll also find downloadable resources throughout the article designed to help you through this process - like our Infographic, "Why Hire a Marketing Agency" which outlines the pro's and cons of both sides.
We're here at our final installment of "Why Use a Marketing Agency!" In Part 3 of 3, we'll walk through the ongoing process and tenacity to "Improve" all of your business' marketing efforts over time. And of course, don't forget to scroll all the way through for our infographic outlining all three parts!
Part 1 of this 3 part blog series on Why Use a Marketing Agency discussed how to THINK about your marketing activities in order to create a plan.
This blog (part 2) of this series, walks you through the tactical marketing activities you will need to get good at in order to grow your company's marketing capabilities and results.
At the bottom of this post you can download an Infographic titled "Why Use a Marketing Agency."
If you missed it, read Part 1 of Why Use a Marketing Agency.
Part 2: DO
What does a marketing agency do to build a scalable system?
You’ve heard about Inbound Marketing, and you know that posting blogs on your site regularly is an important part of growing your online presence.
Now, you just need to write a blog post and get it up on your site’s blog – but where do you begin?
Is SEO Really Dead?
Recently, I read a comment from a web design company on the MOZ blog where they confidently stated that SEO was really, finally, dead.
Well, when you create a website with great content and user experience (UX), it makes people just convert naturally on your website and you don’t need to do ongoing SEO…
There are plenty of reasons why we receive emails today, but more often than not we receive an email that serves to educate us on topics we’ve shown interest in while exploring the Internet for a service, a product, or an experience (e.g Airbnb).
Most people are quite familiar with the Wizard of Oz.
The vibrancy of the color was something audiences at the time had never experienced before — their imaginations were captured and they were awestruck, proclaiming that surely they were “living in the future.” They also universally developed a pathological fear of flying monkeys.
Most business owners want to scale their company.
It's just a matter of knowing where to begin.
We researched 7 years worth of marketing campaigns and discovered some trends around why most campaigns fail. We hope this post helps you avoid the mistakes we've made.
Growing your small to medium sized business today takes a solid understanding of how to operate at least one successful digital marketing campaign.
This is a simple fast track guide to making sure your on page SEO techniques are up to speed for 2018.
SEO can do amazing things to your bottom line, however, one of the most overlooked areas of optimizing your website is on page SEO. On page SEO accounts for about 70% of the reason why you rank well, while backlink signals account for about 30%. Having a perfectly optimized page will impact your rankings in a big way.
These days, online marketing is by far the method of choice for any business trying to increase its sales and market share, regardless of the industry. Whether your company provides a service or product, all companies can benefit from search engine optimization. One of the most important ways of generating new business and targeting your customers is through lead generation.
Because of their very nature, professional service firms face different challenges than product-based businesses, while still having to focus on common tasks such as improving sales rates and marketing efforts. Digital marketing is the most cost effective advertising channel available and can benefit any professional service firm if used correctly. That being said, they also require a lot of time to set up and optimize, so managing them can easily become a full-time gig and take up more than one of your team member’s entire schedule.
While Internet Marketing dominated the early years of online business, Inbound Marketing has risen to popularity over the last 10 years and is fast becoming the dominant marketing strategy online. Nonetheless, the debate over the two marketing systems continues, and for those who are unsure about which strategy to utilize in their business it is often difficult to determine which camp has the upper hand.
I understand how it works with most businesses, including law firms. You get dozens of calls every month from people who say they are from Google, or that they are SEO experts . They usually promise top of the page rankings in Google, and showcase some crazy-sounding case studies from their current or previous work.
In communication, there exists an idea of “information richness.”
When it comes to information richness across the Internet, there is nothing more rich than video content. Video marketing has become an integral piece of most successful digital marketing strategies.