After 15 years in sales and marketing, I’ve learned that top small business marketing agencies not only help get you leads, but also provide something much more valuable.
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There are plenty of reasons why we receive emails today, but more often than not we receive an email that serves to educate us on topics we’ve shown interest in while exploring the Internet for a service, a product, or an experience (e.g Airbnb).
We researched 7 years worth of marketing campaigns and discovered some trends around why most campaigns fail. We hope this post helps you avoid the mistakes we've made.
Growing your small to medium sized business today takes a solid understanding of how to operate at least one successful digital marketing campaign.
Because of their very nature, professional service firms face different challenges than product-based businesses, while still having to focus on common tasks such as improving sales rates and marketing efforts. Digital marketing is the most cost effective advertising channel available and can benefit any professional service firm if used correctly. That being said, they also require a lot of time to set up and optimize, so managing them can easily become a full-time gig and take up more than one of your team member’s entire schedule.
While Internet Marketing dominated the early years of online business, Inbound Marketing has risen to popularity over the last 10 years and is fast becoming the dominant marketing strategy online. Nonetheless, the debate over the two marketing systems continues, and for those who are unsure about which strategy to utilize in their business it is often difficult to determine which camp has the upper hand.