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How to Hire a Marketing Agency (and Build Your Company)

In order to help you be effective in hiring an outsourced marketing agency, this article will first teach you what a marketing agency should be doing for your small business.

You'll also find downloadable resources throughout the article designed to help you through this process - like our Infographic, "Why Hire a Marketing Agency" which outlines the pro's and cons of both sides.

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Why Use a Marketing Agency (Part 3 of 3)

We're here at our final installment of "Why Use a Marketing Agency!" In Part 3 of 3, we'll walk through the ongoing process and tenacity to "Improve" all of your business' marketing efforts over time. And of course, don't forget to scroll all the way through for our infographic outlining all three parts!

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Why Use a Marketing Agency (Part 2 of 3)

Part 1 of this 3 part blog series on Why Use a Marketing Agency discussed how to THINK about your marketing activities in order to create a plan.

This blog (part 2) of this series, walks you through the tactical marketing activities you will need to get good at in order to grow your company's marketing capabilities and results. 

At the bottom of this post you can download an Infographic titled "Why Use a Marketing Agency." 

If you missed it, read Part 1 of Why Use a Marketing Agency.

Part 2: DO

What does a marketing agency do to build a scalable system?

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Why Use a Marketing Agency (Part 1 of 3)

In this three-party blog series, I will teach you what your marketing agency should be doing for your small business. After each post, you'll be given the opportunity to download an Infographic titled "Why Use a Marketing Agency." 

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Email Marketing Success, the Inbound Way (Learn the Steps)

There are plenty of reasons why we receive emails today, but more often than not we receive an email that serves to educate us on topics we’ve shown interest in while exploring the Internet for a service, a product, or an experience (e.g Airbnb).

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10 Reasons Most Digital Marketing Campaigns Fail - The Killer Marketing Campaign Checklist

We researched 7 years worth of marketing campaigns and discovered some trends around why most campaigns fail. We hope this post helps you avoid the mistakes we've made. 

Growing your small to medium sized business today takes a solid understanding of how to operate at least one successful digital marketing campaign

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Top 7 Digital Marketing Issues Professional Service Firms Request Help For

Because of their very nature, professional service firms face different challenges than product-based businesses, while still having to focus on common tasks such as improving sales rates and marketing efforts. Digital marketing is the most cost effective advertising channel available and can benefit any professional service firm if used correctly. That being said, they also require a lot of time to set up and optimize, so managing them can easily become a full-time gig and take up more than one of your team member’s entire schedule.

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Inbound Marketing vs. Internet Marketing: Which One is the Best Fit for You?

While Internet Marketing dominated the early years of online business, Inbound Marketing has risen to popularity over the last 10 years and is fast becoming the dominant marketing strategy online. Nonetheless, the debate over the two marketing systems continues, and for those who are unsure about which strategy to utilize in their business it is often difficult to determine which camp has the upper hand.

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