Social Media Tools of 2023: A Comprehensive Guide to Social Media Marketing Tools

on Blog February 19th, 2022

With over half of the world’s population on social media, there is no doubt that it is one of the most powerful tools available to marketers. If you want a successful digital marketing campaign, you simply cannot neglect social and all the boons it brings. Social media is a fantastic medium for reaching a wider audience, targeting the customers most likely to use your products or services, and actively engaging with your audience to create a distinct brand identity and personality. It brings benefits that traditional strategies could only dream of.

Using a Social Media Tool to Help your Campaigns

With the vast possibilities that social brings to marketing, you may find yourself not sure where to start.

Its effectiveness has made social media incredibly prevalent, which also means there is a lot of competition.

Fortunately, there are plenty of new social media tools available to help you out, and give you an edge as long as you find the best tools for social media marketing.

From making social media post scheduling easier to organize to maximize your reach, helping you manage multiple profiles, conduct market research, social listening, if you need security features, or just helping you create the best content for your feed, there is a social media tool out there for you.

Familiarizing yourself with the best social media tools, and finding out how exactly they can boost your marketing can help you get the best out of your social media pages.

Social media tools can also be a great way to boost your social media accounts on a budget.

Many social media marketing tools are completely free to use, often coming as a simple Chrome extension.

Some are paid for, but generally how a low cost per month, and may even offer a 30-day free trial. There’s no need to break the bank with the top social media tools.

At Fannit, we are digital marketing experts and know what social media tools make a good campaign tick.

Therefore we fully understand the value that social brings and have a team on hand to provide social media solutions.

We’ve put our heads together and created some tips for the top social media tools that you can read in this article.

What is Social Media Marketing?

Before you decide what social media tools you would like to use, it’s important to think about which one will work best with your strategy.

To do this, you need to understand what you are using social for in the first place.

It can be used as a marketing platform for a wide range of goals, and different social media tools will benefit different aims.

How Social Media Marketing Can Help Your Business

Social media is one of the most powerful tools for marketers. It gives you unprecedented access and contact with your target audience, allowing you to engage with them in a way that no traditional media has ever been able to.

With millions of people worldwide using it, good social media marketing strategies can reach pretty much anyone you want them to and is vital for large multinationals and small businesses alike.

There is a wide range of different social networks as well, each one suitable for a different approach.

Depending on the messaging you need for your digital campaign, different platforms should be used. For example, highly visual and aesthetic content should be used on Instagram.

More professional, business-minded comments are better for LinkedIn.

From Facebook, Instagram, Twitter, LinkedIn, Pinterest, and many more, there are multiple different platforms that should be used for marketing.

Each one is targeted at different audience segments, or for tailored messaging, and will have different social media tools available.

  • More helpful reading:

Improving Your Targeting

Different platforms have different demographics. This can include age, location, and even occupation.

This allows your messaging to be hyper-targeted, but you also need to make sure you pick the right platform and social media tools depending on your own target audience.

Social platforms can also provide data on their users’ interests, hobbies, and preferences.

This allows you to reach an even more precise level of targeting, making sure that you pay for your relevant content to only reach the customers most likely to result in a sale or a direct lead.

If you’re looking for an excellent way of improving your return on investment (ROI), this is it.

Using Social Media to Improve Your Brand Awareness

Beyond sending out paid ads to your target audience, social also allows you to expand your organic reach and improve brand awareness.

By having dedicated team members to run your company pages you can cultivate a distinct brand identity that people will recognize and want to engage with.

Make sure you publish posts regularly, sending out updates on company news, new products, and events, or discussing relevant information and news within your sector.

It can be a great space to share news articles that you are well-positioned to comment on to show off your expertise and foster debate with your audience.

If you’ve been hard at work developing related content for other parts of your digital campaign, then you can still share it on your social media sites for more coverage.

Blog posts, videos, images, infographics, and more can all look great.

Make sure you find the right platform for it as what might work on your Facebook pages, could fall flat on Instagram.

How Social Media Can Improve Customer Engagement

One of social’s most valuable edges over other channels as a marketing platform is that it lets you engage with your customers.

Lots of people will choose to directly interact with your social media posts and might expect a reply. This helps feel customers feel an even stronger connection with your brand.

Be sure to respond promptly when appropriate, so consumers don’t feel left out.

Replying to customers is where you can establish your brand’s personality and identity.

Sometimes you’ll need to be professional and responsible in your replies, however, occasionally you’ll have an opportunity to have a bit more fun with it, and adopt a more conversational, jokey tone to improve your relationships with users.

You’ll probably find that the most common reason why customers interact with your brand on social is for customer support.

This is especially true for Facebook.

It’s important to respond to these swiftly, through either replying to comments public or via Facebook Messenger, and do what you can to sort their issues, remember, this is also part of your strategy and helps your brand reputation and keeps customers.

Using Your Pages as an Online Store

Many brands use social to reach customers and engage with them, but there’s so much more to it than that. Thanks to new shopping features on many of the platforms, you can actually make sales and conversions directly on your social media pages.

For example, Instagram can be used to show off your products with nice-looking imagery.

But if a customer liked what they saw they’d have to the extra step of looking for your landing pages or shop to actually buy the product. Now, however, a shopping function can be added to your posts.

This allows users to make a purchase directly through your Instagram page instead.

It can work like this. An interior design brand could post a photo of their work, their follows could then simply tap the products in the picture they like and they’ll be taken to an online white label store to buy them.

Influencers Can Reach Customers in New Ways

Social can also provide more opportunities for brand partnerships. A common strategy is to work with influencers that are relevant to your product.

For example, if you’re a clothing brand you can work with fashion influencers, getting them to wear your products in their posts.

This can both expand your audience and add a layer of authenticity to your brand.

By having your products appear on an influencers page, rather than a pop-up ad, they reach users in a far more natural, less intrusive way. Influencers are especially useful for younger audiences.

In fact, 70% of teenagers trust influencers more than they would traditional celebrities promoting brands.

Influencers can be very powerful assets, as long as they’re right for your brand. You shouldn’t pick one solely on follower numbers and reach.

You also need to consider how active they are, so how frequently they post, and how engaging their content is. Most importantly, pick one that is relevant to you.

Don’t pick a gaming influencer if you are a gardening brand, regardless of how many millions of followers they have.

What Are the Best Social Media Tools for Business?

So what are the top social media tools? There are hundreds of great free social media tools out there for businesses to use to get the most out of their social campaigns.

Regardless if you want to work with influencers, schedule posts and tweets for a campaign launch, or create high-quality, relevant content for your posts, there is something for you.

The best social media tools to use are highly dependent on what exactly you are trying to achieve, and any challenges that you need help with.

Therefore, there is no one size fits all approach to using the top social media tools, as not all will be suitable for a particular campaign.

However, with so much choice available, we understand why finding the top social media tools for you might be a daunting task.

To help you get a better idea of which social marketing tools will work best for your campaign, we’ve compiled a list of our top social media tools. Check it out below to find the best social media tools for your campaign goals.


An important skill for any marketer to have is to always have your finger on the pulse. Being able to know what topics are trending or rapidly gaining attention can help inform your strategies.

But with the huge amount of data out there on the internet, it can be hard to understand trend patterns and spot new developing ones.

BuzzSumo is a social listening tool for business that wades through the reams of data on trends for you, allowing you to spot emerging trends and stay ahead of the curve.

By knowing exactly what topics are popular at any given time, you can better plan your content strategies such as blog posts or videos. By focusing on popular topics and trends you will be able to drive even more traffic to your website.

It works like this. You can search keywords and topics in BuzzSumo’s search bar.

It will then show you a list of links of websites and social pages talking about these trends, and show you how popular each one is.

This allows you to easily establish which trends are gaining the most traffic.

It will also break each result down for you based on shares on Facebook, Twitter, Reddit, and Pinterest.

Additionally, BuzzSumo also shows who is sharing the links.

This can be a great way for finding relevant influencers to work with. If they’re already interested in the topic you want to focus on, it will make a much more natural fit leading to more authentic content for your audience and their followers.


Something that is key to most successful social marketing campaigns is to make sure you’re posting frequently. You need to make it look like you are an active, engaging brand to follow.

The more related content you put out, the more people will see your pages as worth following.

However, this can require a lot of attention and be time-consuming. It helps to have a good social media marketing platform.

Not all companies can afford to spend all day on social, pushing out posts, as they need to look after the rest of their business after all! This is where social media tools like Sendible can help.

Sendible is a useful social media post scheduling tool. You can set it up to send out posts on Twitter, Facebook, LinkedIn, Instagram, and more.

This way, you can allocate some time at the beginning of the week to work out all the posts and related content you need for that week.

Sendible then allows you to schedule them all at once. Sendible will then post throughout the week without you needing to think anymore about it.

Post scheduling is a great method for long-term strategies or making sure you get timely content out on relevant national days, such as Earth Day.

Sendible also comes with other features such as a content engine.

This suggests new topics for you to post about based on your current followers and the related content of your pages, helping inform your next marketing strategy.

Sendible’s keyword monitoring will provide statistical evidence too, showing you the best keywords to use to drive website traffic.


Social is a heavily visual medium.

Attractive images and infographics work very well on each platform, especially so on the more aesthetic-focused ones such as Pinterest and Instagram. As such, you must have well-designed imagery to catch users’ attention and drive reach.

This is where content creation tools can help.

Canva does exactly that. It’s a very user-friendly digital design platform.

You can use it to create beautiful-looking infographics, images, presentations, and much more.

Canva is so intuitive, you need very little design experience or skill to make the most of it.

It uses simple drag and drop features when making your designs, and comes with plenty of templates and tutorials if you need any help.

Canva has a free plan, but there is also a pay-per-month option with even more features if you really want to up your game (the pay-per-month version also has a 30-day free trial).

It’s definitely worth using as you can easily create attractive images that make such a huge difference on social, especially platforms like Pinterest and Instagram, Snapchat, and Facebook.

The content Canva can create also works great with these sites’ Stories features.


As we mentioned when talking about Canva, highly visual content works very well on social.

It can result in more clicks and more followers, so should be used by any brand.

Therefore it’s good to accompany any of your posts or content with great-looking pictures.

However, one issue that some companies face is that they don’t actually have a massive library of images available for use, and the ones they do have might be of low quality.

Professional photography can be a large expense after all. . They may also be loth to use traditional stock imagery, which a lot of us (understandably) find toe-curling.

This is why Unsplash is so popular for many.

Unsplash is a free-to-use, online gallery with thousands of excellent, high-quality imagery. It has a useful search function, meaning you can find the right photo for pretty much any topic you can think of.

If you find a particular photographer whose images you like, you can follow them on the platform for any new pictures.

Unsplash is excellent for those with a small budget, given that it’s completely free to use, with nothing to pay-per-month.

If you are using it though, it’s nice to credit the photographer whose professional photos you’ve decided to use.

You still don’t need to pay anything, but they get some exposure for their work.

Unsplash’s free cost and huge gallery of images make it one of our favorite social media tools.


TweetDeck is a social media tool specifically designed for Twitter.

It’s perfect for businesses who want to turn the social media platform into a commercial tool.

TweetDeck is a one-stop platform for all of your activity. Its dashboard shows all your recent tweets and provides an analysis of how successful each one is.

Similar to Sendible, TweetDeck is excellent for social media scheduling, making your activity far more efficient and productive.

TweetDeck also provides insight into your audience’s behavior and their interests, helping you to decide the best content to use on your Tweets to best maximize reach.


One of the many advantages that social brings, is that you can use it to improve your business’s SEO.

SEO is one of the most important aspects of digital marketing, you can use it to dramatically increase your reach and web traffic, through free, organic methods.

If you’ve ever thought to yourself “why don’t I Google my business?” and wondered why you don’t show up in results, you should improve your SEO.

To successfully master SEO, you need to have access to a lot of search data and be able to analyze it effectively to fully understand which keywords you need to be using to boost your search rankings.

This is where Ahrefs steps in. It monitors Google search results, showing which keywords and phrases are the most common for each topic, making it one the best social media tools for SEO.

By searching different keywords, you can get a good idea of what you need to be talking about on your social platforms to get noticed by search engines and drive traffic to your site.

You can also use Ahrefs to analyze your own website, and see just how well you are performing at SEO.

This is a great way of finding out how you can improve your socials and website with SEO in mind.

Social is a great place for short-form content.

Quick, snappy posts and tweets that capture your audience’s attention. In fact, some social platforms, have character limits to encourage you to write a much briefer post than elsewhere.

This can, however, make it harder to share URLs, which often have huge character numbers. is a very useful solution to this problem.

Simply open up’s website, drop in the URL you want shortening, and it’ll instantly create a shortened version of your link that is Tweet friendly.

However, while this is what is most known for, it actually provides so many more useful features that digital marketers should be using.

You can also use to track links.

This lets you know how often a user opens the link, giving you an idea of how successful that post has been, and how much increased traffic it is responsible for.

If it’s not performing that well, then it might be time to rethink your posting strategy.

In fact, you can even use to monitor most of your activity.

It can provide data on your campaigns’ social media performance and what social media accounts are generating the most traffic.

It’s a great tool for attributing different marketing efforts to their direct results, letting you know what works, and what doesn’t


HootSuite is another tool designed with social in mind.

It’s a great free-to-use social network tool, in the same vein as social media tools like Sendible and TweetDeck, in that you can use it to coordinate your social media campaigns in advance. HootSuite allows you to schedule across all of your social media platforms.

A well-organized social media marketing campaign can help you consistently reach your target audiences at the right place and time with the right related content.

This goes a long way to boosting reach and web traffic.

Additionally, HootSuite comes with a data analytics tool that lets you monitor how well your posts are doing, measuring how many people it reaches and how engaging it is.


Social campaigns are a powerful way of boosting your reach, improving brand recognition, driving sales, or achieving pretty much any other goal you can think of.

However, once your campaign is in full swing, managing it all can be quite a difficult task, making sure you post regularly, reply to users promptly, and doing so across multiple platforms.

Buffer is a social media tool that can help you organize your social media campaigns.

Buffer can create schedules for multiple posts, much like social media tools such as Sendible or HootSuite, which allows you to properly organize your posting strategy.

It makes it easy to simply queue up posts for delivery and automate when they should go out.

However, Buffer also offers additional features that some of its rivals do not.

For example, Buffer has a very useful Reply feature.

One advantage social media brings to marketers is the increased, and more personal, interactions with your target audience, that it offers.

This is an excellent way of improving people’s opinions of your brand and building a stronger connection.

It’s also important to remember that social media is now one of the main channels for customer support.

People will get in touch via Facebook and Twitter to ask about certain products, seek advice about any problems they have with your products or services, and make complaints.

With customer support, replying promptly and helpfully is absolutely key.

Buffer helps with this.


Buffer’s Reply feature puts all your social conversations into one inbox.

This way you only need to look in one place to see your engagements in real-time, and easily reply when needed, whether it’s via public comments or direct messages.

If you’re using your social media as a customer support channel, then Buffer will save you a lot of time and hassle.

There are other features too that make Buffer such a handy tool.

It comes with detailed data analytics so you can check on how your campaign is performing, makes team collaboration easy, and even has photo editing, to keep your social media pages looking good.


MavSocial is another useful social media tool for scheduling and organizing your social media activity.

What makes it different from the others mentioned earlier, is that it has been designed with images and video in mind.

Visual content is a social media marketer’s best friend.

Video is one of the most popular mediums, and including it can dramatically boost your audience engagement.

This is what makes MavSocial such a great addition to your current suite of social media management software.

You can use it to schedule posts of all your videos, graphics, and other types of content, to maintain a constant online presence on people’s social media feeds, all while using attractive, attention-grabbing visual content.

Once you’ve posted all your content through MavSocial, it can also easily reschedule, keeping your page looking active.

MavSocial comes with other features, such as data analytics, similar to other top social media tools, to measure performance for your content.

It also provides an image database and a massive library of images, so you have plenty of resources available to create eye-grabbing posts.

It’s the perfect tool for a highly aesthetic social media campaign.

Sprout Social

Sprout Social is another management tool for social media.

It’s designed for businesses using multiple platforms, putting all of their organization into a single dashboard.

Like similar solutions on this list, Sprout Social can be used for scheduling posts.

It comes with a handy calendar to help you organize your schedules amongst your team, as well as a tool for keyword monitoring so you know what’s trending.

On top of this, it also comes with a great data analytics feature to help you track social media performance.


One of the most popular developments on social networks over the last few years has been the introduction of Stories. Stories originally started on Snapchat, before being adopted by Instagram, and Facebook.

These are temporary images that users can post, that disappear after 24 hours.

It is a paid social media management platform but does come with a 7-day free trial.

As with other social channels, Stories are an excellent resource for marketers and should be a part of any great social media campaign.

They’re another example of why it pays to invest in great imagery as good-looking photos, videos and infographics are particularly effective on Stories.

Storyheap is a social media management tool specifically designed to help brands manage Stories.

Storyheap allows brands to manage their Stories from a single dashboard on the web, which is a touch easier than doing it all from your smartphone.

You can upload and post anything to your Stories from one easy platform, and can even use Storyheap for scheduling Stories to go out at certain times.

Additionally, it comes with analytics of your current stories and can even project a story’s popularity.


Social media is a two-way street.

Unlike other forms of both traditional and digital marketing, the target audience can actually interact back.

This is what has made it so popular amongst marketers as they can really engage with potential customers.

Lots of users genuinely enjoy engaging with brands and will often tag a brand in a post that includes some of its products.

These kinds of social proof posts are excellent sources of organic coverage, and have a level of authenticity paid ads could only dream of. The trouble is, it may be hard to keep track of them all, or even find them in the first place.

This is where social media tools like Yotpo can help.

It scans Instagram to find content relevant to brands and curates them into a database.

You can then use Yotpo to directly contact the original poster and ask for their permission to use their content in an upcoming campaign or another form of advert. It can also work with Instagram’s shopping feature, allowing other consumers to buy products from the original posts.

Yotpo is a great tool to make your brand much more relatable to users.


Return on investment is one of the most important factors of any campaign.

Clients like to see where their money is going and what results they are getting. This is why it’s so important to keep on top of your analytics, so you can provide clear evidence of what is working and what is not.

AgoraPulse is a tool designed for social media analytics.

AgoraPulse tracks all of your social activity and shows you impressions, engagement rate, and much more, letting you know what content is the most successful.

It comes with an excellent report-building function to improve your quarterly presentations! AgoraPulse can even compare your campaigns to your rivals, so you can check how well you’re competing.

AgoraPulse also has other features common with top social media tools, such as scheduling and message tracking.

You can also create more fun features such as quizzes and promotions with AgoraPulse which can help with engagement rate.

It also comes with a free trial for you to test before purchasing.


Oktopost is another social media marketing tool that makes organizing all of your social efforts much simpler.

If you’re working across several different platforms, with lots of team members, it could get quite confusing.

Oktopost comes with features that make collaborating and sharing across a team much simpler.

Beyond this Oktopost can also help with planning and scheduling your posting strategy.

Oktopost also comes with detailed data analytics to provide you with insight into how to make your campaigns work harder, by knowing which content is the most successful, when the best times to post are, and which audience segments to target.

Oktopost is a great social media marketing tool for any B2B company.

It is purely designed to make sure all of your social media activity is working as productively and efficiently as possible.


Content strategy is such a crucial part of any social media campaign.

It’s what users come to social media for, they want to see engaging content that is of interest and relevant to them.

It’s therefore really important for marketers to create the right content for their target audience.

The tricky bit is knowing which topics your audience wants to see.

This is Quuu’s area of specialty.

Quuu is a hand-picked content curation platform, that sorts different interests into categories and provides insight into what people will be interested in.

If you use Quuu, it will send you a list of recommendations of different types of content to use for your specific social media campaign.

Unlike similar social media tools, none of Quuu’s content curation is automated, it’s all chosen by hand.

This means it’s more likely to provide better recommendations, which a bot might miss.

Once you’ve created your content based on Quuu’s content curation, you can also use Quuu for distribution.

It has a vast distribution network that will help expand your reach.


We’ve already discussed how powerful aesthetic content can be on social media.

Highly aesthetic content such as photos, infographics, and especially video are great for grabbing a user’s attention. Of course, creating such high-quality content can be easier said than done, especially if you don’t have the budget for a dedicated team.

Animoto is an affordable way for any marketer to develop and edit high-quality videos and pictures, perfect for their social media pages.

It’s designed to be very simple to use for even beginners.

Its templates, pre-made themes, and stock music make it really easy to create videos and images from scratch.

For people with no video editing experience, Animoto comes with a drag and drop design feature that can let you create a professional-looking video in minutes, rather than hours.

It also allows you to add text overlays to your videos. Given that most people watch autoplay videos on Instagram, Facebook, and other social platforms with the sound off, this really helps your engagement rate.

It comes as either a free plan or a pay-per-month version, both of which are cost-effective. You can also get a 30-day free trial of the pay-per-month version.

We’d recommend it for any business that wants to create eye-catching and professionally made video content but is not quite sure where they would even start with that.


One of the best advantages that social media confers to marketers is the targeting potential it offers.

Social media tracks users’ data such as their age, location, profession, their interests, hobbies and so much more.

You can use it to hyper-target any campaign, making sure the right ad reaches the right audience segment, dramatically increasing your chances of generating a lead.

Marketer’s like focused targeting because it also means better ROI.

You don’t need to send an ad out to everyone and hope that maybe someone who is interested will see it. Instead, you only need to send it to the right people.

But how do you decide who to send what campaign to? Socedo is a useful social media monitoring tool that will offer you great insight for targeting.

So how does Socedo work? Socedo tracks and gathers data based on what users are interested in.

It does this through social media monitoring of user behavior as it happens and sorts users into specific segments based on what it has observed. Socedo’s users can then look to see which audience segments are the most relevant for their products and services.

Socedo is an excellent tool for businesses to discover new audiences that might want to buy their products that they may not have thought of before.

A business can then use Socedo to target this super relevant audience, boosting both engagement rates and sales conversions.

It’s a perfect tool for growing your audience and getting in front of the right customers.

Tweeps Map

An important factor to consider when targeting your audience is location.

You don’t want to advertise a product or service to people based in Europe if you’re a US-only business.

If you’re a small store in San Diego, it’d also be a bit pointless to market yourself to somebody on the other side of the country in Boston.

It’s therefore important to know where your audience is based, so you can target them appropriately.

For anyone using Twitter as a marketing channel, Tweeps Map is a great little tool for tracking your followers’ locations.

Its premise is very simple.

Tweeps Map displays all of your followers on a map so you can get a visual idea of where they are geographically.

Once you know where your social media followers are from you can pursue a more intelligent targeting strategy.

Tweeps Map helps make sure that all of your Tweets and content are geographically relevant and useful for your followers.


To be a successful marketer, you must always have your finger on the pulse, and know what people are talking about so you can adapt your campaigns to current trends.

Social media is a great resource for this, giving you a window into all the conversations people are having.

The only issue is that there is a lot of social conversations happening, too much for you to read them all! This is why news filtering tools such as content aggregators are so popular amongst marketers.

This is exactly what Feedly is: a content discovery tool.

Feedly scans the web for related content from RSS feeds that match your interests and creates a single feed that you can easily find some interesting content to read from.

It’s perfect for keeping you up to date on industry news and offering material that you can share on your own pages, helping you show off your expertise.

You can use Feedly to follow pretty much anyone.

This could be news outlets within your sectors, relevant influencers who have their own blogs, or perhaps even your rivals to keep an eye on the competition.

Simply get Feedly to follow their RSS feeds and sit back and watch the content roll in.


If you’re a business with a particular visual offering, whether you’re a retail fashion brand or in hospitality with amazing-looking premises, you need to be using Instagram within your strategy.

Instagram is specifically designed for high-quality aesthetic content and one of the most popular social media channels out there.

Of course, to successfully drive sales on Instagram you need to make sure people actually see your content.

Kicksta is what is called a growth service for Instagram, and is designed to increase your follower count.

So how does it work? Kicksta identifies multiple social media accounts that might be relevant and interested in your brand.

Kicksta will then starts liking these Instagram accounts’ most recent posts.

The idea is that this will grab their attention and make them notice you, hopefully leading to a follow.

More followers mean better reach and higher brand awareness. Unlike similar services, the pages Kicksta targets are all real people, not bots or scam social media accounts.


If you like the sound of Kicksta but aren’t sure that Instagram is the right channel for your business, there are other similar social media tools you can use.

For example, Tweepi is designed for growing your follower base on Twitter in much the same way as Kicksta.

Tweepi scans Twitter looking for social media accounts that might be relevant to your business or are most likely to convert into a sale.

Once Tweepi has found social media accounts that are likely to follow you back, you can start using Tweepi to engage them.

This could involve liking their Tweets, mentioning them in your own Tweets, adding them to a list, and following them. All this increases the chance they’ll take notice of you and follow you back, increasing your reach.


We’ve talked a lot about how social media is designed for aesthetic content so hopefully, by now, we’ve demonstrated how important it is to have great photos and videos to use in your social media campaigns.

But what can you do if you think your images need some improvement but don’t have a huge photography budget?

This is where Lightroom can help out.

Lightroom is an easy-to-use photo editing tool from Adobe. You can use it to enhance the images you already have, using intuitive features such as filters and sliders.

Lightroom requires barely any previous editing experience to use and can create beautiful images that will look perfect on anyone’s social media feed.


The Stories feature on Snapchat, Instagram, Facebook, and other social media platforms is one of the newest and most popular social channels available to social media marketers.

But with so many brands using Stories you need to make sure yours stands out from the crowd and grabs users’ attention.

Unfold is a free app that can help take your Stories game to the next level. It’s a tool to help you create better designs that are specially for Stories.

Unfold comes with plenty of pre-made templates that you can use to create seamless and attractive Story panels for your campaign.


Finally, one of the most important and top social media tools available to social media marketers is the platforms’ own analytics tools.

These are free and in-built tools available to anyone who uses the channel and comes with the vast majority of platforms, Facebook, Twitter, LinkedIn, and Google, all of them have excellent analytics tools.

Each tool does have some subtle differences and is useful for different purposes, so let’s look through each one to see how well they’ll work for your social media strategy.

Google Trends

Although Google is not quite a social platform (at least not since it shut down Google Plus), it’s still an incredibly useful tool for any campaign and you need to know how to use its analytics tool.

If you do have a good understanding of Google Trends, it will offer you excellent insight which could be used to help your social media strategies.

Google is the world’s most popular search engine, with millions of people using it every day for a wide range of different queries.

As such, Google knows exactly what people are talking about and looking for.

Google Trends can let you know which topics are trending at any given time, helping you to decide on the content you need to use for your social media posts to maximize audience engagement.

Google Trends isn’t just for finding out the most popular topics on that day. You can also use it to search specific keywords and phrases on an issue that might be relevant to your brand.

Google Trends will then show you how often it is searched per month, over any time period.

You can check how a keyword’s search volume changes over months or weeks to help you predict trends. This can be invaluable when planning out your social media strategy.

It’s also useful if you think “I should Google my business” as it can show your pages are performing against your competitors.

Facebook Analytics

Facebook is the biggest social media platform in the world.

It has billions of users, all using the platform to chat, share content, and more. It’s why it’s so popular amongst marketers, it offers a huge audience to access, all sharing their hobbies and interests, making it easy to know what they’ll be interested in.

If you’re to use Facebook successfully as part of a social media campaign you need to familiarize yourself with its analytics feature.

Fortunately, it is both very easy to use, and free for any user of the social platform. Given the sheer amount of users and traffic, its analytics also offers an absolutely huge amount of data and information, ready to be taken advantage of.

Facebook analytics has countless data on your engagement rate, likes, comments, how you’re posts are performing, impressions, follower numbers, and so much more.

You can spend as much time as you want analyzing and comparing different pieces of data.

It also lets you compare your Facebook pages’ performance to that of your rivals to check on how you’re doing.

Instagram Insights

Instagram also has its own in-built analytics function.

While not quite as vast as Facebook, Instagram is still a highly popular social media platform.

It is also slightly more specialized given its highly visual nature, making it perfect for sharing eye-grabbing content such as photos and videos, and also the fact that its demographic skews younger than that of other platforms.

Instagram’s visual focus makes it perfect for sharing pictures of products and its shopping features make it one of the best social media platforms for driving direct sales.

As such it is such a powerful channel for marketers.

Learning how to use Instagram Insights is key for marketers who want to master the platform.

Instagram Insights offers information into your Instagram page is performing.

It lets you know how well your posts perform, looking at metrics such as reach and engagement, as well as letting you look at your performance over a set timeframe so you can see how your growth has been doing.

It also includes significant data about your followers themselves.

You can use it to find more about their age range, location, gender, interests, and even how much time they spend on the platform and when.

This can really help you decide when to post to get the maxim amount of reach.

Twitter Analytics

Twitter is the final one of the ‘big three’ major social networks (Facebook, Instagram, Twitter).

It is designed for short-form content, although is still a great place for publishing video and image content.

What makes Twitter popular amongst brands, is that it is one of the best social media channels for engaging with users, with plenty of customers and brands directly interacting with each other every day.

Like the rest of the big three social networks, Twitter also has its own in-built analytics feature.

Twitter Analytics can give you excellent insight into who your audience is, from what topics they’re interested in, to how active they are, and more.

It can also give you invaluable data into how your Tweets are performing.

It measures impressions and followers as well as many other metrics.

Twitter’s Analytics also shows you this information over different time periods, so you can see how a campaign has developed and pinpoint any dates where the stats spiked.

This helps inform you what your best performing content is, giving you better insight for future social media posts.

Need Help Choosing the Perfect Tool for Your Social Media Marketing Strategy? Contact Fannit Today

Social media is one of the most important and powerful channels available to the modern marketer.

It can reach audiences in ways traditional marketing can only dream of and allows online businesses to actually engage with their customers.

However, while social media’s sheer size offers huge potential audiences it also means there is a lot of competition.

If you want your social media campaign to cut through the noise and get noticed, you need to be able to master social media.

Social media tools are an excellent way of helping you achieve this and should be taken advantage of.

There is no cookie-cutter approach to marketing, and different businesses need different goals.

Fortunately, with so many top social media tools available there is bound to be at least one that will be perfect for your social media campaign. The tricky part is finding and choosing the right one, so we hope our list of top social media tools has helped.

If you need help with this, get in touch with Fannit today. We have over a decade of experience in digital marketing, so, therefore, know how to use social media effectively.

We’ve helped plenty of companies achieve their social media goals, from small businesses to large established brands.

Getting in touch with our team of marketing experts can help you manage your social media and create the best social media marketing campaign for your business, and can tell you the best social media management tools you need to be using to succeed.

Neil Eneix

My brother Keith and I started Fannit in 2010 and have been very fortunate to work with a wonderful family of clients, watching their businesses grow through the power of digital marketing. At the office, I work with our clients on developing out their business strategy as well as nurturing our relationships. It’s amazing how much influence and power SEO and good content can have over a business’ health. Connect with me on LinkedIn >