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Growing your business using your company website is a huge part of today's world. For many buyers, if you don't have a website your company might as well not exist.
Thankfully, by optimizing your website for search engines you can use the internet to present your product or service to potential buyers, whether they're on the other side of the world or right down the street.
While website SEO requires a lot of knowledge and strategy to master, you can get started today on improving your company's visibility with blogging for business. Consistent, strategic blogging is an SEO tactic that will send the signals Google is looking for to rank your site high in the search results.
Blogging for Business: The Basics
Blogging as a part of your online marketing strategy is often a part of Inbound Marketing, and posting blogs on your site regularly is an important aspect of growing your online presence.
Now, you just need to write a blog post and get it up on your site’s blog – but where do you begin?
There are plenty of reasons why we receive emails today, but more often than not we receive an email that serves to educate us on topics we’ve shown interest in while exploring the Internet for a service, a product, or an experience (e.g Airbnb).
We researched 7 years worth of marketing campaigns and discovered some trends around why most campaigns fail. We hope this post helps you avoid the mistakes we've made.
Growing your small to medium sized business today takes a solid understanding of how to operate at least one successful digital marketing campaign.
While Internet Marketing dominated the early years of online business, Inbound Marketing has risen to popularity over the last 10 years and is fast becoming the dominant marketing strategy online. Nonetheless, the debate over the two marketing systems continues, and for those who are unsure about which strategy to utilize in their business it is often difficult to determine which camp has the upper hand.