Is your business investigating inbound sales or inbound marketing?
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Recently, I had a client up in our office who had a particularly unique perspective.
These days, online marketing is by far the method of choice for any business trying to increase its sales and market share, regardless of the industry. Whether your company provides a service or product, all companies can benefit from search engine optimization. One of the most important ways of generating new business and targeting your customers is through lead generation.
While Internet Marketing dominated the early years of online business, Inbound Marketing has risen to popularity over the last 10 years and is fast becoming the dominant marketing strategy online. Nonetheless, the debate over the two marketing systems continues, and for those who are unsure about which strategy to utilize in their business it is often difficult to determine which camp has the upper hand.
I understand how it works with most businesses, including law firms. You get dozens of calls every month from people who say they are from Google, or that they are SEO experts . They usually promise top of the page rankings in Google, and showcase some crazy-sounding case studies from their current or previous work.