Flooring Store SEO Case Study: $4.3M in Revenue Growth

Carpet to Go is a flooring store authority in the greater Seattle area. They were primarily interested in increasing their brand awareness within a very competitive market and driving new revenue growth through their internet marketing channels.

The Challenge

Carpet to Go is a premium carpet vendor serving the greater Seattle and Bellevue metro area.

The company has been an established local presence for over 20 years. Existing within a highly competitive market, it was important for their sales and marketing to be cutting edge.

The Solution

With several steps already taken toward a successful digital strategy, Fannit’s objective was to take things to the next level.

With the goals and challenges that Carpet to Go was up against, we conducted extensive research and compiled a thorough plan to go out and grab success together!

Our marketing plan and tactics are tracked and reported on bi-weekly together with Carpet to Go.

  • Local SEO (started with 2 major cities and expanded to 6)
  • Paid search campaign management
  • Backlink building (off-site SEO)  
  • On-site SEO
  • Conversion Rate Optimization – monitoring user engagement, implemented new designs
  • Manage local review campaign
  • Third party vendor/partner management
“Keith is a leader and industry expert when it comes to SEO and Internet Marketing. Keith and the fannit team have fresh ideas and bring an impressive work ethic to the projects and clients they work with.”
“Fannit is able to provide visibility to our marketing performance and that has helped us realize higher ROI on our overall spend.”
Matthew Russell
Managing Partner at Russell & Hill, PLLC
“We love working with Keith and his team. You can trust Keith and Fannit with your improving your website - SEO technical and optimization.”
Grace Cheong