Carpet to Go is a premium carpet vendor serving the greater Seattle and Bellevue metro area.
The company has been an established local presence for over 20 years. Existing within a highly competitive market, it was important for their sales and marketing to be cutting edge. They found themselves looking for the best flooring marketing company providing SEO for flooring businesses locally.
With several steps already taken toward a successful digital strategy, Fannit’s objective was to take things to the next level.
With the goals and challenges that Carpet to Go was up against, we conducted extensive research and compiled a thorough plan to go out and grab success together!
Our marketing plan and tactics are tracked and reported on bi-weekly together with Carpet to Go.
- Local SEO (started with 2 major cities and expanded to 6)
- Paid search campaign management
- Backlink building (off-site SEO)
- On-site SEO
- Conversion Rate Optimization – monitoring user engagement, implemented new designs
- Manage local review campaign
- Third party vendor/partner management