Portland Digital Marketing Services
Business building in Portland, OR is our passion, and SEO has been the #1 way we drive growth since Fannit was founded in 2008. Our Portland online marketing services empower you with a knowledgeable consultant who’s up-to-date on the latest tips, tricks, and tactics for achieving the results your company needs.
Our team at FANNIT provides full-service digital marketing tactics to grow your business, such as:
- Strategy Development
- Search Engine Optimization (SEO)
- Social Media Marketing
- Pay-Per-Click Advertising (PPC)
- Email Marketing Campaigns
- Marketing Automation
After discovering what your business needs to grow, we’ll help you develop a comprehensive digital marketing strategy to take your brand to the next level.
Our Services in Portland
At FANNIT, our digital marketing specialists have the knowledge and skill to provide a wide range of services for promoting your Portland business on the web. The key to successful marketing is identifying the channels and services that best suit your company’s needs, so we offer flexible digital marketing plans based on what we learn about your business, website, and existing content.
Marketing Strategy Management
A good marketing strategy is crucial for the success of your business. While you could handle your digital marketing campaigns internally, it takes tons of time and effort to maintain an effective strategy. Our Portland digital marketing agency at FANNIT can do the heavy lifting while providing professional services for growing your business.
We can help you determine the best budget, create content that engages your audience (whether local or global), and optimize your strategy over time. A marketing campaign isn’t something you can set and forget; you need to track its progress and adapt to your audience continuously. At FANNIT, we provide these services professionally and diligently so you can focus on your business.
Inbound marketing strategies aim to create a seamless path from attracting customers to closing on sales. If the marketing and sales teams aren’t working together, the leads your marketing campaign generates could fizzle out.
As Portland’s most innovative digital marketing company, our marketing pros at FANNIT can help you create an inbound marketing plan with strategies including:
- Lead generation
- Social media
- Marketing automation
- Content creation
- Email campaigns
Our goal is to lead your potential customers from the top of your funnel to the bottom with no snags along the way.
The first thing most people do when they’re looking for products and services is to search Google, so having your website at the top of those search results can give you a massive boost in organic traffic. Search Engine Optimization (SEO) drives users to your site and helps convert leads so your business can keep growing naturally. Our Portland Digital Marketing Agency work with companies to optimize their websites.
Our SEO specialists at FANNIT can build a comprehensive strategy for boosting the visibility of your business using tactics such as:
- Keyword Research
- Google Local Listings
- Optimized Content
Pay Per Click (PPC)
Our team at FANNIT has seen impressive results with pay-per-click (PPC) advertising management, which can quickly build your company’s revenue. PPC advertising is a strategy that uses paid promotions to target consumers through channels like Google Ads, Bing, and Facebook.
PPC management involves creating, tracking, and optimizing your ad campaign to maximize results. Our digital advertising professionals can analyze your campaign’s performance and make adjustments as needed, creating a powerful supplement to your organic marketing strategies.
Website Design and User Experience Improvements
The idiom teaches us “not to judge a book by its cover,” but we know from experience that the looks of your website can significantly impact how consumers view your business. Your website becomes the face of your brand and should reflect its unique image while providing a smooth user experience (UX).
Working with FANNIT, our digital marketing agency in Portland, means you’ll have a team of expert web and UX designers using their experience and creativity to develop your site into a polished reflection of your business.
Website Development and Graphic Design
For your business to grow, you need a website that looks great and has solid performance. Our web development and graphic design teams at FANNIT will work together to create a functional site for you while keeping strategies for driving traffic and converting leads in mind.
We can help you compete with other businesses by providing a professionally tailored website with modern elements that will engage your audience. Contact our digital marketing company in Portland if you’re looking to refresh your site.
Social Media Management and Marketing
With so many people spending time on social media sites, marketing channels like Instagram and Facebook are fantastic sources for reaching a large audience of quality leads. Your advertising campaigns on social media can be totally organic, PPC, or a mix of both.
Digital marketing on social media requires in-depth knowledge of the various channels and how advertising works on each one. While you could manage social media campaigns on your own, our specialized team can provide invaluable insights and dedicated analyses that drive the plan’s success and get you more high-quality leads.
Email marketing is a tried and true approach to digital advertising. An email campaign can nurture leads, growing them into paying or repeat customers. Our FANNIT digital marketing gurus can develop email sequences that capture your audience and move them down the pipeline.
We also have considerable experience with automated email marketing platforms, allowing us to build an email campaign strategy with automated workflows on top of the advertising content we develop.
Creating high-quality content that demonstrates your expertise helps pull in consumers interested in your products or services, converting them into paying customers and boosting your revenue. Developing this kind of content takes a lot of work, but at FANNIT, we boast a team of content marketing specialists who can produce engaging material for your business.
Our experts in writing, images, and graphic design can create content that aligns with various stages of the buyer’s journey to nurture leads and make more sales. We can also help you add information-gathering elements like contact forms and walled content to your site.
A good reputation is critical for attracting and keeping customers, but how do you manage your reputation online? Among the many digital marketing companies in Portland, our team at FANNIT stands above the crowd in our ability to help you build a solid local image through social media, review sites, nearby listings, and more.
Our digital marketing team can manage your reputation on third-party platforms, your website, and anywhere else your company presents itself online. We’ll ensure that your brand maintains an attractive image and establishes strong credibility for your business.
Lead generation services can focus on long-term, organic growth or increasing your revenue rapidly with paid advertising. Our Portland digital marketing team at FANNIT can utilize multiple channels to generate leads and grow your sales.
Effective lead generation involves a combination of organic and paid advertising that will produce quality conversions. We’ll develop a strategy that meets your brand’s needs and pursues all opportunities for valuable leads.
Analytics and Tracking
At FANNIT, we make decisions based on what the data tell us. We’ll keep you updated with easy-to-understand analytics reports on your marketing campaign’s performance so you’ll always know the returns on your marketing investments. Our team will always discuss the numbers with you to maintain the transparency of our marketing services.
Defining Portland Digital Marketing for Your Company
Portland digital marketing can give your business the boost it needs to cut through the noise and make itself visible in the overcrowded space of the internet.
Even when they are seeking local businesses, consumers go to their phones to search for what they need. At FANNIT, our digital marketing teams will use search engine optimization (SEO), web development, social media, and other online advertising strategies to push your brand into the spotlight.
Managing a digital marketing campaign involves creating engaging content, analyzing and tracking data, and continuously improving strategies to ensure success. Working with our Portland digital marketing agency allows you to spend your time and resources elsewhere and gives you access to professional marketing services that will grow your numbers exponentially.
What Are the Benefits of FANNIT’s Portland, WA, Digital Marketing?
Have you ever wondered how to get your business as much traffic as your competitors? The answer lies in expert digital marketing. Online advertising gets more eyes on your brand. As a result, you’ll have more potential customers and more chances to make sales.
Specifically, our Portland digital marketing at FANNIT can provide your business with the following benefits:
Credibility & Reputation
What makes a business credible in the eyes of consumers? Many people choose the companies that appear at the top of Google search results because they assume that being first means they’re the best. With search engine optimization and PPC, we can get your business up there with other leaders in your industry.
FANNIT also offers innovative web design and development solutions to make your website beautiful and functional. An attractive site is crucial for getting consumers interested in your content and converting those leads into sales.
Digital marketing agencies can use several strategies to drive traffic to your website, including SEO, social media advertising, and email campaigns. Traffic-boosting digital marketing can take an organic approach or use pay-per-click (PPC) advertising for quicker results.
Before we start a flood of new visitors, our web developers will ensure that your business site is functional and ready for the influx of traffic.
By taking advantage of digital marketing services that create campaigns on social media and boost your placement in search results, you’ll significantly increase your brand’s visibility. Millions of users surf social media, Google, and other platforms daily, and your ads could be the ones they see while scrolling.
The flexibility of digital marketing services allows companies to run successful campaigns no matter the size of their budget. The strategies you choose to implement should be the ones that work best for your business. A full-service marketing management agency like FANNIT can develop your campaign, implement each strategy, and track ad performance for optimization.
Higher Profit Margins for Your Company
The cost of digital marketing services might cause hesitation, but the return on investment (ROI) is much higher than that of traditional marketing techniques. The more skilled and experienced the marketing agency you hire, the higher your ROI will be. At FANNIT, we strive to use our expertise and quality customer service to bring the best experience possible to our clients. Our track record speaks to our success.
Ideal Solution for Short- and Long-Term Goals
What’s better—getting leads right now or nurturing long-term growth? Why not both? At FANNIT, we’re a full-service digital marketing agency that can reach your short- and long-term goals with slow burns like SEO and rapid growth-builders like PPC campaigns.
A balanced mix of marketing strategies ensures that you will see immediate success and maintain a steady increase of potential customers simultaneously.
The 3 Steps to Choosing the Best Portland Digital Marketing Services Provider for Your Business
Are you searching for the best digital marketing services in Portland? When choosing a marketing agency, you should first look at the needs of your business. You might want to increase revenue, generate more leads, or improve your website performance.
Some agencies specialize in specific areas of marketing, like social media or SEO, while other digital marketing companies offer a full-service experience. For example, at FANNIT, we can provide a wide range of digital advertising services to grow your business across multiple channels, such as web development, SEO, PPC, content creation, and email campaigns.
When looking for a digital marketing consultant in Portland, you’ll want to choose one that has plenty of experience in the industry. Expert knowledge and skill come from years of working in the digital marketing world, so do some research to find out how long the agency has been active.
At FANNIT, we’ve been serving clients for over ten years, and we are always training and upskilling our team to ensure that our digital marketing specialists are well-versed in the latest advertising trends. We’ve provided professional online marketing services to businesses from every industry you can think of, giving us insights that help us successfully manage advertising campaigns, no matter the company.
Approaches and Transparency
The Portland digital marketing agency you choose should be one that you can trust. Your consultants should keep you updated on the performance of your campaigns and any changes that affect your advertising initiatives. Our FANNIT team provides periodic reports and communicates clearly with our clients to create transparency in our partnerships.
An excellent way to find the best digital marketing services in Portland is to check review sites for past and current clients’ experiences with the agency. This research can give you an idea of how well the agency performs overall and whether they’re a good fit for your business. You might also find links on their website to portfolios that help determine if their skills are suitable for your needs.
How Working with FANNIT Can Boost Your Portland Digital Marketing Company Strategy
Working with a digital marketing services agency like FANNIT ensures that your business has the best strategies for content development, search engine optimization, paid advertising, and much more. With our large selection of online marketing services, we can turn your content, website, and general online presence into lead-generating machines.
Our digital marketing specialists will work closely with you to build an optimal online advertising management strategy using the following system:
Our team will evaluate your brand’s existing content, including text, pictures, videos, and other elements on your website. We’ll determine whether each piece of content is beneficial for your brand’s image and decide what needs to stay or go.
Portland Keyword Research
Our SEO experts will research the keywords consumers use to search for your business’s products and services, which we’ll target to drive more traffic to your website. We will examine keyword characteristics like intent, traffic generation, and relevancy to produce high-performance marketing content for your local area.
Our Portland digital marketing consultants will evaluate your competitors’ marketing strategies to determine what techniques they are using to reach your mutual target audience. Rather than copying their campaign, we’ll create an effective marketing plan to outshine them.
Acquire Quality Backlinks
Backlinks refer to links to your website from other sites. On Google, backlinks are among the top factors that determine your ranking in search results. Part of our SEO strategy is to develop high-quality backlinks for you.
Regular Updates and Trend Monitoring
At FANNIT, we’ll strive to give you the best experience possible during our partnership. We’ll provide regular reports on your campaign’s performance and continually analyze trends to inform our strategic approach.
Preparing Your Business Website for Portland Digital Marketing Success
You’re probably wondering what you can do on your own to improve your business’ marketing strategies. Running advertising campaigns, implementing specialized marketing content, and analyzing ad performance require tons of time and resources. Still, you can do several things to prepare your business for digital marketing success.
Learn As Much As You Can About Your Audience
Taking the time to learn about your business’ audience is crucial for your marketing success. Try examining the steps a customer takes from the moment they find your company to when they make a purchase. Studying the buyers’ journey can help you identify where consumers find snags or what motivates them to start spending on your products or services.
Create a Marketing Mix
Numerous channels for marketing your business exist, but which ones will generate the most leads? Once you find the answer to this question, you can decide what kind of advertising approaches you’ll take, which could include making posts on Facebook or putting ads on Google. A solid mix of organic and paid advertising will cultivate healthy traffic growth.
Keep in mind that the type of content you use to advertise will vary depending on the channel. You can promote content like blog posts through ads and posts on social media, while other marketing channels require unique content.
Synthesize a Strategy
You can use someone else’s marketing structure to find inspiration for your own, but the strategy you use for your business should be unique to your brand. You’ll get the best results by creating an online marketing strategy that targets your company’s distinctive needs.
Your marketing budget, time, and internal resources will determine how much you can manage. Small businesses might stick to driving organic growth through social media with occasional paid advertisements to supplement their strategy.
Craft Your Content
Once you have a solid idea of the strategies you’ll use, you can begin crafting content for your campaign. Your content should address consumers at different stages of the buyer’s journey, including:
- Attracting new customers with general or informational content
- Converting interested users into qualified leads with knowledgeable content
- Closing on sales with content that directly asks your audience to take action
- Delighting existing customers with content that encourages them to refer your brand to others
Optimize All Your Internet Marketing Channels
Once your campaign has launched, you’ll need to continue to monitor its progress across all channels. Use tracking data to find out what works and what doesn’t so that you can optimize your marketing strategies.
FANNIT is one of the best professional digital marketing agencies in Portland, and we can make this stage a lot easier for your business by taking on your advertising campaign management. If you’re looking for expert marketing solutions, contact our team today.
Ready to Revamp Your Portland Digital Marketing Strategy?
You’ve learned what it takes to build a comprehensive marketing strategy for digital marketing in Portland, but you might still be unsure what full-service marketing management agencies can do for your business specifically. At FANNIT, we’ve helped many companies perfect their online marketing plans, attract more leads, and grow their revenue over the last decade.
If you’re looking for a reliable Portland digital marketing agency, contact us to speak to our specialists and learn how we can take your business to the next level.