Officeheads Case Study

Featured, Inbound Marketing

Officeheads is a Chicago based financial management company. 

Officeheads Financial Management Company


1,817 New Followers
203 New Contacts
13 New Sales Qualified Leads, 1 New Sale
8% Click-through-rate on Direct Messages


The original website design did not represent the brand energy of Officeheads and needed to be updated. The CEO of Officeheads is a great networker, but needed her digital networking capabilities to match her in-person networking ability. Officeheads needed help starting even more conversations with their target prospects and needed to improve email marketing

Within 3 months after launching a new website and starting a social prospecting campaign Fannit was able to increase awareness of Officeheads in the local (Chicago) market, grow their contact list and most importantly - increase the number of sales qualified leads that lead to new sales.


  1. Launched a New Website

  2. Started a New Social Prospecting Campaign


Inbound Marketing Services by Fannit

Web Site Design Migration

Migrated a site design from another designer to WordPress


Key word ranking analysis
Competitive analysis
Local listing research and update
Ongoing on-site key word use
Technical editing for all content
Off-site back links

Paid Search Management

Built and managing paid search campaign

Content Marketing

Persona development
Blog writing
Custom designed eBooks
Press releases
Web pages

CRO (Conversion Rate Optimization)

A/B Testing
CTA (calls to action)
Phone call tracking
Smart forms

Marketing Automation with Hubspot

Persona tracking
Smart forms
Email automation
Conversion tracking
Campaign oversight

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