Russell & Hill PLLC

Organic SEO, PPC, Conversion-Rate Optimization

Russell & Hill PLLC are expert personal injury attorneys in the Snohomish County area.

Russell and Hill Homepage


96 Cases in 5 Months
125 Monthly Unique & Qualified Leads
Phenomenal Marketing ROI of 2471%
New Case Acquisition Rate of 52%


In working with Fannit, Russell & Hill PLLC desired more clients that fit their ideal qualifications. With an aggressive SEO and content marketing strategy, we were able to get the right type of clients choosing Russell & Hill from all of their local search results, with a qualified interest in personal injury attorneys. With such qualified leads, the attorneys now have a 52% closing rate thanks to the leads being qualified by the search terms in advance.


  1. Assessed initial sales metrics and website conversion performance
  2. Conducted research and targeted PPC highest converting keywords (buyer keywords)
  3. Focused message and positioning of Google AdWords campaign to appeal to ideal buyer
  4. Conducted conversion rate optimization on website to convert traffic from paid search and organic
  5. Operating 12-city SEO campaign

Inbound Marketing Services by Fannit

Web Site Design Migration

Migrated a site design from another designer to Word Press


Key word ranking analysis
Competitive analysis
Local listing research and update
Ongoing on-site key word use
Technical editing for all content
Off-site back links

Paid Search Management

Built and managing paid search campaign

Content Marketing

Persona development
Blog writing
Custom designed eBooks
Press releases
Web pages

CRO (Conversion Rate Optimization)

A/B Testing
CTA (calls to action)
Phone call tracking
Smart forms

Marketing Automation with Hubspot

Persona tracking
Smart forms
Email automation
Conversion tracking
Campaign oversight

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