The rise of the internet and inbound marketing has since created a heated debate in the world of marketing, outbound vs inbound marketing — which is better?
In this blog, we will take a look at the key differences between inbound and outbound marketing. Also, we will talk about the instances that make these two marketing strategies similar.
Inbound vs Outbound Marketing Definition
What is inbound marketing?
Inbound marketing is a marketing strategy designed for today’s consumer. On average, the modern buyer conducts 70% of research on their own before reaching out to the company of that service or product.
Inbound marketing is designed to attract prospects who are actively looking for products and services in the market. It is about getting your business found by people who are currently looking for products and services you offer.
Inbound marketing tactics include:
- Content Creation
- Social Media
- Email Marketing
- Lead Magnets
- Search Engine Optimization
What is outbound marketing?
Outbound marketing, originally known as “traditional marketing”, is often referred to as “interruption” or “push marketing”.
It is a marketing strategy that’s interruptive and tries to “push” a message to as many people as possible without considering if those people are interested or not.
Outbound marketing tactics include:
- Direct mail
- Print ads
- Pay-Per-Click (PPC) Ads
Advantages and Disadvantages of Outbound Marketing
The best thing about outbound marketing is you can get your message in front of a huge number of potential customers quickly and, at the same time, build brand awareness.
- Advertising is identifiable or labeled as such.
- Chain reactions are rare since negative reviews can’t be seen by other customers.
- Direct circular mails make delivering regional advertising so easy.
- It is hard to measure your ROI.
- You can’t get feedback directly from your leads.
- Spam filters and Adblockers make it hard to reach customers.
- Often costly.
Advantages and Disadvantages of Inbound Marketing
One major reason why today’s marketers prefer inbound marketing is that they can focus on giving value to potential customers. The message is mostly educational and non-promotional.
- Less intrusive.
- Highly targeted.
- Needs large-scale tracking.
- Increasingly competitive since a majority of marketers are already using inbound marketing tactics.
How are outbound and inbound marketing similar?
They Both Need Resources
Both outbound and inbound marketing strategies need resources, which can be:
Outbound marketing requires hiring traditional or digital media planners. Moreover, it needs a deep understanding of how advertisements are priced.
For inbound marketing, content creation requires hiring writers, social media specialists, graphic designers, and other positions in the creative fields.
They Are Both Sustainable
Both outbound and inbound marketing strategies can be sustainable. But to sustain any level of success, both these marketing strategies need continuous effort on your part.
With that said, successful marketers can give proof to the fact that combining outbound and inbound marketing is more sustainable in the long run.
The Takeaway on Outbound Marketing vs Inbound Marketing
Inbound and outbound marketing are two separate strategies that are each effective on their own. Each of these approaches has a distinctive set of pros and cons.
You can use outbound marketing tactics to reach as many people as possible and build your brand. And then, use inbound marketing tactics to target prospects who are active in the market.
Want to know more about inbound marketing? Reach out to us and we’d be happy to discuss it with you.