Understanding The Inbound Marketing Process

on Inbound Marketing May 21st, 2020

Do you know what is inbound marketing and how it can boost your sales far greater than traditional marketing?

This article will explain what is inbound marketing and the marketing process involved. Specifically, we will cover what is inbound marketing HubSpot methodology.

The inbound marketing sales funnel has 4 stages, which are:

  • Attract more visitors to your business.
  • Convert your visitors/leads into customers.
  • Close the leads through a sign-up or with a sale.
  • Delight your customers with excellent service to turn them into return customers and promote your brand.

Let’s get to know more about these stages and the inbound marketing methods you can use (in each stage).

what is a inbound marketing processWhat is Inbound Marketing: The 4 Stages of Inbound Marketing Process Explained

It is important that you fully understand all the 4 stages of the inbound marketing process so you can tailor your marketing methods to each stage.

Attract

Keep in mind that you want to attract not just random visitors to your website. Your goal should be to attract those who are most likely to become leads or potential customers.

The key to attracting your ideal or targeted customers is to provide them with useful, relevant content. Your content should be something that is intended to satisfy their needs or solve their problems.

Here are marketing methods that attract new visitors.

1. SEO

First and foremost, you need SEO not just to be visible online but to appear on Google’s first page the moment a prospect types in the search terms that are relevant to your business. SEO is an effective inbound marketing method that can drive traffic or visitors to your website.

2. Blogging

Arguably, blogging is one of the top inbound marketing strategies that drive people to your business. And the best way to attract more people to your business is to create helpful, problem-solving blogs.

Ideal high-quality blog posts that effectively attract visitors are those that are comprehensive, offer solutions to your prospect’s problems, or address his needs.

To guide yourself in creating helpful, educational blog posts is to think about the pain points of your ideal customers.

3. Social Media

Using the right social media platforms partnered with effective social media management can boost the exposure of your content.

Moreover, using social media is an excellent opportunity to interact with your prospects. It is a perfect platform to build trust by showing to your customers that your brand cares about their needs.

Convert

The next step after attracting potential customers is to make engagements in a way that suits them.

After you have made contact with a prospect, you are now in the best position to assist him by answering his questions and providing more useful downloadable content

Indispensable conversion methods.

1. Content offers

Internet users want readily accessible information. Thus, you must give them high-value downloadable content before they would give you their details in return.

The resources you offer should be designed to accelerate your prospect’s buyer’s journey.

Examples of ideal content offers are:

  • Ebooks
  • Tools
  • Webinars
  • and other educational assets

2. Calls to Action (CTA)

Smart CTAs are the ones that are focused on the current stage of the buyer’s journey of your customers.

Generally speaking, CTAs can be any encouragement to get in touch or share information.

However, if you want to convert your leads you need to provide more relevant content that can help them proceed to the next phase of their buyer’s journey.

3. Landing Pages

The purpose of a landing page is to acquire your customer’s personal information. Individual landing pages can be designed to target your ideal audience and get them to fill out a form.

Popular landing page content offers are:

  • Ebooks
  • Vouchers
  • Free trials, etc.

Close

This is the stage in the inbound marketing process where you turn your prospects into customers. To do this, you only need to help them solve their problems with relevant, useful content, and outstanding customer service.

Vital inbound methods that turn prospects into customers.

1. Marketing automation

Marketing automation is the use of software to execute tedious marketing tasks such as social media posts and emails. This marketing method is a time-saver and helps to minimize inbound marketing expenses.

Here some of the best marketing automation software.

  • HubSpot
  • Mailchimp All-in-One Marketing Platform
  • Marketo
  • Omnisend
  • ActiveCampaign

2. Sales automation

Sales automation is a bit similar to marketing automation since software is used to perform time-consuming sales tasks. Artificial intelligence (AI) and other digital tools manage responsibilities that sales reps and managers do every day.

Here are popular sales automation tools:

  • Agile CRM
  • Infusionsoft
  • HubSpot Sales
  • Pipedrive
  • Salesforce CRM

3. CRM integration

A customer relationship management system or CRM is a sole source of information on all interactions with your customer. A CRM is an essential tool you can use to nurture and close leads.

Integrating CRM and HubSpot inbound marketing allows you to elevate your marketing, sales, and customer relationships.

Delight

Delighting your customers is crucial because the growth of your business depends on its reputation.

The best way to delight your customers is to offer assistance, provide useful information, and give advice as much as you can throughout their buyer’s journey.

Bring New Customers to Your Business with Inbound Marketing

Hopefully, you now understand what is inbound marketing and the processes involved.

If you are considering a reliable, results-driven inbound marketing agency to help boost your online presence and bring in new customers to your business, don’t hesitate to give us a call.