SEO and inbound marketing are essential for growing businesses. If you’ve been researching methods to promote your business, you might have encountered these online marketing terms.
On this page, we will explain what they are exactly and how they differ from each other. We’ll also answer the question, is SEO included in inbound marketing?
Inbound marketing vs SEO
What is SEO?
SEO is the process of making your website not just to be visible online but to show up whenever someone uses search phrases that are highly relevant to the keywords that you want to rank for.
More helpful reading: SEO Basics
What is inbound marketing?
Inbound marketing is the practice of using a variety of strategies to bring ideal customers to your business rather than reaching out to prospects that are not interested in the products and services you offer.
These strategies include:
- reaching audiences
- optimizing conversions
- engaging followers and
How Inbound Marketing and SEO are Different?
Although both inbound marketing and SEO focus on bringing prospects to your business, each of them uses different marketing tactics.
In comparison, inbound marketing and SEO focuses on a different stage of the selling process.
SEO is centered on bringing in more prospects, while inbound marketing focuses on converting those prospects into customers.
Is SEO Included in Inbound Marketing?
The answer is YES!
SEO is one of the tactics used for inbound marketing.
Without SEO, there’s a higher chance you will not get the ideal audience that you need for your business.
SEO can improve your website’s visibility in the search engine results pages or SERP.
It also ensures your business will rank for the most relevant keywords. Meaning, your business will most likely show up when someone types in the search terms or phrases that are most relevant to your business.
Without SEO, the visibility of your business will have to depend on:
- Paid advertising
- Links or
- Word of mouth
Similarly, your SEO efforts won’t succeed without inbound marketing.
Inbound marketing helps in setting your business apart from the competition by providing content and interacting with your customers.
By delivering helpful content through:
- Downloads, etc.
Engaging with your customers through:
- Social media and
- Email marketing
You are providing your customers with the reasons why they need to trust you. And as a result, they will choose your business over your competitors.
Inbound marketing without SEO makes no sense. There’s no point in creating your amazing content if it can’t be found online by your ideal audience.
Likewise, SEO without inbound marketing is pointless. Your potential customers may find your website quickly, but they will also leave quickly if they don’t find your content helpful.
In conclusion, your business needs both inbound marketing and SEO.
Inbound marketing is crucial in attracting the ideal audience for your business and converting them into customers.
While you’ll need SEO to make sure your content (that attracts your ideal audience) gets found online.
Need help to get started with inbound marketing and SEO?
If you need an SEO inbound marketing partner, we are the right choice. We can create a marketing strategy unique for your kind of business.
We can help your website get found by the right audience that needs your content at the right time. Reach out to us to get started today.