Does your content seem invisible to people? Are you struggling to generate leads? No matter how great your content is, it might not attract as much people without tools like SEO.
SEO, or Search Engine Optimization, makes your website more relevant to search engines. When your site is deemed relevant, it is easily found on the search engine results pages (SERPs). This increases your page visitors, which is good for business.
There are two methods of SEO. On-page SEO, also known as on-site SEO, involves what you put on your website. Off-page SEO involves factors outside of it. Simply put, on-page is within your control, whereas off-page is usually beyond your control.
Inbound Marketing and SEO
Since SEO helps increase your site’s searchability and visibility, it works well with other lead-generating strategies. For instance, SEO can boost your marketing strategies. Below are the benefits of utilizing SEO in your Inbound Marketing efforts.
More Content Value
Content plays the biggest role in attracting leads. They can be writings, pictures, videos, and audio files. To make your content visible among others, it must be valuable.
SEO adds value to your content in many ways. An example is utilizing keywords that people often use in their queries. These keywords are added on the content itself, title, url, metadata, and even file names of inserted materials. When a page visitor’s queries match what you offer, there is a higher possibility he will land on your website.
Higher Lead-to-Customer Conversion Rate
Using SEO with your Inbound Marketing efforts increases business sales. SEO’s ability to pull in visitors creates an opportunity for you to nurture them into customers. The more leads it generates, the higher the possible conversion rate.
One way to convert leads is by keeping them engaged. Backlinks and call-to-action techniques, to name a few, should do the trick. These also help speed up conversions.
Earns Customer’s Trust
Another factor that search engines consider for website relevancy is user experience. If your website looks unpleasant, visitors will not linger around. If they cannot find what they are looking for in a matter of seconds, they will look elsewhere. If your pages do not load smoothly and quickly, they might not come back.
Search engines know if your website gives positive user experience. When you fail in that area, you lessen your site’s relevance. Hence, quality SEO should equate to good user experience, which earns trust.
Stronger Business Reputation
People gauge a person’s reputation according to what they hear about him. Similarly, search engines gauge a website’s reputation according to people’s feedback. This is important, because reputation largely determines your website’s relevance.
If a website started off on the wrong foot, there is always time for redemption. Search engines determine your reputation through different areas of the web like social media sites and blog posts. The better the reputation, the higher it will rank on the SERPs.
Earning reputation takes time both in real life and on the world wide web. In spite of that, it’s always worth the wait.
Boost your Inbound Marketing efforts with SEO. Contact us to start today!