What Is HubSpot? How Does It Work (Do, Cost, Used For)

on Inbound Marketing May 21st, 2020

Imagine a team of people creating a system. This system helps the marketing, sales, and customer service of businesses. They store it in the cloud and make it available for use to the public.

Anyone who wants to use it just needs to download a copy from the cloud. The copy becomes their own, which can then be integrated with their business. This cloud-based system is Hubspot.

What is HubSpot?

Since HubSpot has been pre-made, all it needs is information to run. Only users have access to information they enter into the system. They also control who to share it with.

For instance, the marketing team is given access to the system’s marketing hub. This is where information such as leads and marketing tools are used. The same logic applies to the sales side and the customer service side of a company.

understanding what hubspot is

Data is also saved in the cloud. Each downloaded copy of the system comes with its own private storage in the cloud. This makes everything convenient because users can access it anytime, anywhere.

Users need not worry about their company’s information. The system has been designed to carry sensitive data. Its security features are always monitored and updated, making it the most-trusted Customer Relationship Management (CRM) tool available today.

How can you use HubSpot to your advantage?

Businesses can use HubSpot entirely or partially. If they opt for the latter, they may choose a set of tools specific to their immediate need. It can be tools for marketing, sales, or customer service.

This article focuses on HubSpot’s marketing tools called the Marketing Hub. It improves businesses in the following ways:

Efficiency

Many businesses juggle marketing tools and strategies. HubSpot provides all-in-one tools, which allow marketing teams to be client-centric. As a result, teams learn to work more efficiently.

Higher Lead-to-Customer Conversion Rate

Clients see through each company’s intentions. Treating them as profits drives them away while focusing on their needs makes them stay. Since HubSpot allows marketing teams to focus less on tools, they can focus more on taking care of leads.

Paying more attention to leads increases the chances of converting them into customers.

Grow Customers Effortlessly

They say the greatest form of marketing is by word of mouth. When customers are satisfied with their experience, they share it with other people. Customers then become the marketers themselves.

This is the best way to generate leads effortlessly.

Unlimited Users

There is no limit to the number of users allowed. Businesses can also store as much data as they want into the system. This makes HubSpot suitable for both startup and established companies.

There are more benefits to using HubSpot’s Marketing Hub. It helps marketing teams perform duties from step one all the way to the final step. Afterward, leads are ready for turnover to HubSpot’s Sales Hub managed by the sales team.

Let us help you understand better what HubSpot is and how it can help you and your business win. Get in touch with us today.