Being small business owners ourselves, we can closely relate with the struggles that come along with managing multiple aspects of a business and keeping all of the plates spinning.
Our Marketing Management Process
Fannit starts our process for marketing management by getting an accurate picture of what’s going on in your business.
- How many marketing channels are you currently running?
- What has worked, what hasn’t?
- Who is championing the marketing process inside your business?
The conversation centers around us getting to a place where we know your business as well as you do.
IRON Sharpening Iron
Iron sharpening iron is a common expression that we coin around the Fannit office, as we all recognize that we have lots that we can learn from each other and our clients.
This philosophy was what inspired the naming of our first-30 day process, IRON.
This interview process is where Fannit begins understanding where you are at as a business, where you want to go, and what mile markers will need to be passed in order to get there.
We strive to know your business as well as you do.
While much of our research comes from interviewing your team at the business, we conduct extensive industry research of our own to begin shaping our understanding of what matters in your business.
- Common industry challenges
- Verbiage to use, verbiage to avoid
- Future growth and channel performance
This is the part of our IRON process where we compile all of our research and get the tactical plan fully documented. Everybody on our team (and yours) will know what we’re about to go do and why.
This is the part you were waiting for, right? With our initial research all compiled and the plan created, it’s time to go out there and start dominating!
We’ll grab as many early wins as we can in the first 30 days to help you see the fruits of our labor, and pave the way for success in the future.
Internet Marketing & Inbound Marketing
We shine a light and demystify both internet and inbound marketing for our clients. Each comes with its own unique process that we’ve built in order to see success as quickly as possible.
Having a marketing management challenge? Run it past us — we’ll share what we know.