As the owner of an RV dealership, you may spend a lot of time and resources on providing your clients with the best possible service and a wide selection of recreational vehicles at competitive prices.
Unfortunately, high-end vehicles and customer service are often not enough to ensure a steady stream of buyers. Finding buyers can be a significant issue if you face stiff competition and if you are not sure how to approach your business’s marketing activities.
Thanks to the convenience that search engines offer users, one of the most effective ways to generate leads for your business is with RV Dealer search engine optimization (SEO). When a prospective buyer is looking for an RV, they will use the internet to find the best deals, and almost all of them use search engines like Google.
If your website doesn’t show up at the top of Google’s results pages, you may be losing hundreds, if not thousands of clients to your competition.
Automotive SEO for the RV industry is our specialty and we enjoy helping people in this unique niche!
The RV Lifestyle: A Growing Trend
The world of recreational vehicles is going through an exciting evolution, which is being brought on by a variety of factors. For starters, the technology used to produce camping equipment, provide mobile network coverage, and manufacture motorhomes is better than ever before. Not only this, but the industry is also attracting new demographics like younger campers who have disposable income and prefer to travel before or while growing their family.
In addition to RV manufacturers designing better rigs and the RV lifestyle gaining a lot of attention from new customers, motorhomes are becoming more accessible for your target audience. There are dozens of brands that produce are extremely durable motorhomes that you can carry in your dealership. Whether customers are looking for luxury or budget RVs, the right digital marketing strategy can help guide them to your lot.
What is an RV Organic Search Marketing Strategy?
RV search engine optimization is the continuous improvement of your website to rank high on search engines for specific keywords. There are several RV Dealer SEO strategies that you must take advantage of to boost your ranking. These strategies can pertain to on-page optimization, and they include approaches like keyword research, content creation, optimizing your site for mobile, and enhancing user experience.
Off-page optimization strategies involve factors that fall outside the scope of your website and include things like links to your content from authority sites and social media. Search engines use social media and other off-site optimization factors to gauge how other users and websites perceive your content. This part of your digital marketing campaign is also crucial and it can help ensure top results, so make sure you invest time and resources into this area.
The Importance of Working on Your RV Organic Search Marketing
Google handles around 228 million searches per hour. A large portion of these searches comes from users who are trying to find local service provides in their area. 9 out of 10 customers will pick a company from the first page of Google’s results, so you have to make sure that your marketing online marketing plan revolves around ranking among these positions.
By focusing your RV SEO marketing, you’ll give your website the best chances of nabbing one of the first positions in search results pages. This results in more visitors that are located in your service areas and interested in your motorhomes.
RV SEO is also crucial because it allows you to:
Target Multiple Audiences
Your RV sales should no longer rely on marketing to retired couples with disposable income. The RV lifestyle is attracting all types of customers and RV SEO allows you to cater to each segment’s specific needs from the same website.
If you don’t take the time to update your content you’ll only attract a small part of a growing market, so your digital content, ads, and other parts of your marketing campaign should be customized for different audiences.
Establish Your Company as a Leader in the RV Industry
There are many RV blogs, magazines, and other platforms dedicate specifically to motorhomes. However, only a handful of them are considered as true experts or reliable knowledge sources. By crafting and curating a list of high-quality resources, you can gradually earn a good reputation for being a reliable fountain of knowledge in the world of RVers.
Establishing your website as a leader in the field doesn’t only result in a good reputation, but it also means that visitors will be more likely to ask questions, comment on your blogs, and exchange contact information for your resources.
Track Results and Adjust Your RV Dealer Marketing Plan
You wouldn’t manage a dealership without recording the number of new customers and new sales you get. Similarly, an RV SEO campaign can be tracked, giving you the ability to measure its performance and make changes to your content and ads after they are online.
The keys to success with tracking and optimization (the process of improving your campaign) are to wait until you have enough data and learn how to read the patterns. Instead of starting with your content and ads, you should see what your conversions have in common. This will help identify what your ideal customer does before he or she makes a purchase, so you can design your website to do the same for all of your visitors.
Close More Sales!
The main goal of any RV marketing plan is to attract leads. RV SEO and RV Dealer digital marketing as a whole allows you to design a website that entices users, increasing the odds of transforming each visitor into a customer. RV SEO can help support different areas like your branding, but it can also result in the generation of more digital leads that transform into sales.
What Should Your RV Marketing Strategy Include?
Your RV marketing plan can include a variety of elements, but it should revolve around increasing your sales. Some of the online channels you can use to reel in more sales include:
RV Organic Search Optimization
We’ve covered in this article the definition of RV SEO and why it’s important for you as an RV dealer. Keep in mind that this goes beyond your website, encompassing everything that has to do with your company and how it’s perceived by potential customers.
As far as digital channels go, you should pay attention to all relevant platforms, which means taking the time to ensure that all the data on local review sites and directories is accurate.
RV Dealer PPC
PPC can give you a great boost in sales right away, but this type of marketing represents an immediate investment. Under the right guidance, it can be a great way to jumpstart your finances as you slowly migrate to getting leads through SEO.
Email Marketing and Much More
Email and social media marketing can also bolster your reputation and result in more sales, but they also require a lot of attention. Contact Fannit today and learn how we can help you with all different areas of your marketing.
Benefits of RV Organic Search Marketing for Your Dealership
Optimizing your website for search engines can effectively increase your clients and grow your business. Search engine optimization provides your business with the following benefits.
As your website ranking improves, you become more visible in places where your target market looks for your service. As a result, you don’t have to spend valuable resources on advertising your business, as your prospective clients will come to you.
Search engines like Google are serious about providing their users with the most relevant and highest-quality search results. Users know this. When they see your website at the top of the search engine results pages, they will automatically and rightly assume that you are a credible business in your niche.
Ranking on search engines costs nothing unless you are running a pay-per-click campaign. It may be hard to believe that the most effective marketing strategy is the most affordable, but this is only the case if your website is completely optimized.
If your website is sufficiently optimized, search engines will be sending market qualified leads (MQL’s) to your site. Since your visitors are ready to buy, your website will have a higher conversion rate. Your website’s conversion rate is also improved by the various RV SEO strategies to enhance your site’s user experience.
Contact Fannit Today
RV SEO can be a time-consuming and daunting prospect if you don’t have a working knowledge of digital marketing.
As an RV SEO Company, Fannit can provide you with a complete RV SEO services to boost your website’s ranking and increase your sales. Contact us today to learn how we can help you grow your business.