Cleaning Marketing Services for Commercial Office or House Cleaning Businesses
Companies that specialize in cleaning and organizing services face tough competition. Even if you deliver the most reliable and professional services in the industry, competitors that have better SEO rankings will always get more business from their websites.
To stay ahead of the competition, you need to leverage the digital and online marketing channels you have available to build a wholesome campaign that produces consistent results.
Learning how to market a cleaning and organizing business can take a significant amount of time. Online channels can help you connect with your audience, but each platform is different. The techniques that work for search engines will not necessarily transmit to your social media campaign, so you need to learn the benefits of each approach and create a tailored plan to promote your cleaning services.
At Fannit, we’ve spent most of the last decade helping local service providers connect with their residential customers and commercial clients. Over the years, we’ve helped cleaning and organization companies develop intricate digital marketing campaigns that include a content plan, PPC campaigns, as well SEO tactics that increase the number of leads you get through your website.
Let’s take a look at the definition of SEO for cleaning companies, go over the benefits of this practice, and give you tips to help you implement this digital marketing technique into your organizing business.
What is Digital Marketing and SEO?
Digital marketing is an umbrella term used to describe any promotional technique that allows you to market your services on the internet. Today, most consumers rely on smartphones and other internet-capable devices to find residential and commercial services in their area. More than 310 million Americans access the internet on a regular basis, so it’s a great option if you want to market cleaning services to a large audience.
Search engine optimization (SEO) is a type of digital promotion strategy that focuses on getting higher search engine rankings for your website. Whenever a user goes to Google and makes a search, the search engine creates a set of rankings based on hundreds of different factors. SEO aims to make adjustments to your website that help improve these rankings, with the aim of placing your pages on the top 10 results.
There are many different factors that affect your search engine rankings. These can be divided into on-page and off-page SEO ranking factors.
On-Page SEO Ranking Factors
On-page SEO ranking factors refer to the variables found on your website, which means that you have direct control over these elements. These ranking factors include the content on your pages, the backend architecture, metadata, loading time, and similar variants.
Off-Page SEO Ranking Factors
Did you know that Google also evaluates elements outside of your website when determining your rankings? Off-page SEO ranking factors consist of review sites, local directories, social media for cleaning companies, and other elements that affect your ranking and are not fully under your control.
At Fannit, we provide a wide range of cleaning marketing mix services that can improve both on-page and off-page SEO. If you want to learn more about the ways we can boost your cleaning marketing strategy, contact us today and let’s discuss your project.
Why Focus on SEO and Social Media for Cleaning Companies?
In the vast majority of cases, cleaning companies rely on local customers to get business so you need to be thinking about your audience while you work on your marketing. Cleaning business owners need to focus on local SEO and ensure that all relevant directories have accurate information.
As we mentioned before, the cleaning and organization industry is saturated with competitors. Developing creating marketing ideas for a residential or commercial cleaning business is not easy, but SEO and social media marketing provide great options that help you generate and distribute engaging content to a large audience.
That said, this is not the only reason why SEO and social media marketing are a good idea. Some of the benefits these techniques can bring to your cleaning marketing strategy include:
Valuable Audience Insights
The only way to create great content is to understand your audience. If you cover uninteresting topics or publish content in the wrong format, you won’t get your audience’s attention. For this reason, why one of the crucial steps in any SEO campaign is to conduct extensive research about your potential customers. By analyzing the different data sets you have available, you’ll uncover valuable information to help guide you during your decision-making process.
More than half of the world population uses the internet on a regular basis, but it’s safe to assume you don’t need to target anyone in your residential or commercial marketing campaign. As a matter of fact, targeting your service areas is the best way to draw attention from local customers. SEO and social media can help you target specific regions by creating dedicated landing pages and developing campaigns that focus on customers in specific areas.
Ability to Create a Two-Way Dialogue
Cleaning businesses that only allow phone calls and other traditional communication channels will find it hard to begin a conversation with their customers. That said, social media is now a popular way for consumers to find local businesses and ask questions about their services.
If your cleaning company focuses on monitoring its social media profiles, you’ll be able to open two-way dialogues that have a higher chance of evolving naturally into a sale.
Tracking and Optimizing
When developing traditional advertising campaigns, the last step is to publish your materials and wait to see if they produce any results. With digital house cleaning marketing techniques like SEO, you can track and monitor your campaigns in order to make adjustments and improve the performance of your campaign.
To successfully optimize your cleaning business marketing strategy, you need to collect enough information and understand how to read the different patterns. For instance, if you have a high bounce rate, you may want to look at content, loading speed, and similar variables to identify the reason why your visitors are leaving.
Television ads, radio spots, and print media are expensive, especially if you want to buy premium placements for your cleaning business. Not only is digital marketing more affordable, but it also allows you to see how well your campaign performs and make changes in real-time to improve your results.
You can also use your campaign’s performance data to figure out what parts of your campaign produce the most income and focus your resources on these areas, which can result in a more cost-effective home and office cleaning marketing plan.
How to Market a Cleaning and Organization Business
Despite the fact that traditional advertising still has its time and place, cleaning service providers are now relying on digital channels to help them generate quality leads. Consumers have changed the way they find local companies, so you need to make the adjustments and dedicate part of your resources to SEO, social media, and other channels.
Marketing a cleaning service business online requires knowledge about the industry as well as the digital options you have at your disposal. Here are a few tips on how to market a cleaning and organizing business on the internet:
Study Your Potential Customers
We’ve already covered the importance of learning about your target audience, so we’ll explain the different ways you can study your potential customers.
Cleaning companies can use tools like Google Trends and BuzzSumo to identify browsing patterns and popular topics that users look for when trying to find cleaning companies. Not only this, but you should also learn about the buyer’s journey, which is the process that most leads follow on the way to becoming customers.
Moreover, you need to analyze your current user base and create buyer personas or fictional representations of your stereotypical customers in order to guide your content creation process.
Create a Wholesome Marketing Plan
Your cleaning marketing strategy should be as detailed as possible and include short-term as well as long-term goals. For example, if you’re marketing an office cleaning business you should include simple goals that help mark short-term success, like revamping your website or reducing loading time.
As for long-term goals, these can include developing ebooks and other complex pieces of content or generating a certain number of leads through your website. Just make sure to include specific steps on how you will achieve each goal.
Measure the Performance and Adjust Your Campaign
Not only can you monitor and optimize your digital campaigns, but these activities are essential to the success of your entire marketing strategy. You should set up a tracking tool like Google Analytics as soon as possible and start collecting data that you’ll eventually use to produce better content and improve website performance.
Build a Robust Cleaning Marketing Plan with Fannit
Successfully developing a digital cleaning marketing plan may take a lot of work, but the right strategy can transform your online platforms into consistent lead generation machines. We hope that the tips above helped you understand SEO and how this online marketing technique can improve the performance of your promotional efforts.
If you want to learn more about how to market a cleaning and organizing business, contact Fannit today and our team will be glad to help.