Roofing Company SEO
Google killed traditional advertising. Now, 97 out of 100 people go to the internet to find service companies.
For roofing companies, the rise of internet marketing is a wonderful thing. Marketing online is cheaper, lets you reach a wider market is measurable and enables you to target specific demographics with your marketing.
That said, it takes more than just throwing up a website to win at online marketing. Of those 97 people surfing Google to find a roofer, 71-92% of them will choose a company featured on the first page of search results.
If you want to grow your roofing leads via the internet, then you need a solid search engine optimization (SEO) strategy in place to capture a place on the first page of Google.
How SEO Helps Roofing Contractors Get More Leads
SEO is the science of optimizing your website to meet Google’s quality standards, with the goal of getting featured on the first page of search results. Having a spot on the front page means you have access to a steady stream of organic (i.e. free) traffic and possible clients.
When developing an SEO strategy for your website you have the option of doing it yourself or partnering with a professional SEO firm. While doing it yourself may initially seem easier, we recommend working with an internet marketing firm because the science behind SEO is complex and can take years to master.
Whether you decide to go it alone or work with a professional, here are four categories of SEO that you can optimize to boost your Google rankings.
TRAP: 4 Categories Of SEO You Need To Optimize For Your Roofing Website
TRAP is an acronym we use at Fannit to identify four major areas of SEO that can work wonders for your rankings when you optimize them.
T = Technical
Your website is much more than well-configured pages with attention-grabbing graphics and images. Beneath the surface, there is an entire world of codes and programs that needs to be fully functional in order for you to rank on the first page of Google.
Our team of technical SEO experts is able to repair technical issues with your website so that Google is able to rank your site higher. We fix broken or conflicting links and update your site’s system in order to allow for smoother running and better rankings in the future.
R = Relevancy
In order to rank on Google, you need value-packed, relevant content that people will find informative and continue returning to for reference. Relevancy SEO is all about making sure that your content is punchy and value-packed for your readers.
Our content relevancy team will go through your site and assess the quality of your content. We will delete or rewrite content that is lacking value or duplicated (Google is very much against duplicated content so our team will rewrite anything that sounds too similar to other content on your site). We will bolster thin content, increasing both word count and value so that visitors find it and Google ranks it.
A = Authority
Backlinks are extremely crucial in the world of SEO. One of the main ways that Google determines your ranking is through the quality of your backlinks, so if you have multiple backlinks coming from spammy websites, Google may determine that your website is also spammy and drop your rankings.
Our team of SEO consultants will help you boost your website’s authority by deleting bad or spammy backlinks. We will also help you create a link strategy that earns you high-quality backlinks and provides your website with more authority.
P = Popularity
Focusing on SEO to improve your ranking on Google is extremely important, however, not losing touch with your human audience is also essential for your site’s rankings.
The Popularity stage of SEO focuses on your human audience and how to get people to stay on your site longer.
If you have a high bounce rate, meaning that people click away from your website as soon as they land on it, Google will notice and will allow this to be a contributing factor in how your website ranks.
Here at Fannit, our team of SEO specialists will help you boost your site’s popularity by optimizing your content and design for your human audience. An example of how we do this is through adding readable headings, bulleted lists, and making sure that your content is easy to scan.
IRON: How We Jumpstart Your Roofing SEO Within The First 30 Days
If you would like to jumpstart your company’s rankings and see how powerful SEO really is, Fannit uses another system called IRON that optimizes our services for you business within the first 30 days of you joining the Fannit family.
Throughout our 10 years of experience helping websites rank, we have been able to develop this fine-tuned system which establishes a solid SEO foundation for your future internet marketing efforts.
The IRON acronym breaks down as follows:
I = Interview
During this phase of the first 30 days, our goal is to understand your company on an equal level to you. We do this through a series of interviews where we discuss what services your company provides. Understanding your roofing company will allow our team to replicate your voice in marketing as well as content production.
R = Research
During the Research phase of IRON, our team will delve into researching everything that we can about your industry, your target audience, as well as your competitors. Our research consultants will also conduct an SEO audit of your roofer website to identify any existing technical problems.
O = Organize
Armed with data from the previous two stages, our team of marketing strategists will customize an SEO marketing plan perfectly suited to your roofing company. This plan will be presented to you at the end of the 30-day IRON process.
N = Nail It!
During the same time that Fannit’s researchers and strategists are creating your marketing plan, our production team will be working to fix any issues with your website that may have been uncovered during the audit.
Ready To Take Control Of Your Google Rankings?
With Fannit’s team of SEO professionals, you will be able to watch your Google rankings jump and your roofing leads soar. We have spent years of dedicated research perfecting our SEO systems for the roofing industry and are ready to jump into action for your company.
But don’t take our word for it! See how our systems helped this company increase the leads coming in through their website.
To hear more about what Fannit can do for you, get in touch with us today!