As a medical spa, you work hard to provide medical products and medical spa services to help the health of your clients.
However, the medical service and med spa industry is growing, and standing out from your competitors is becoming hard work – and increasingly difficult. This is where medical spa marketing through digital marketing and social media comes into play.
Before and after the Digital Age and technological advancements
Before the use of social media and other growing technologies in advertising, the medical spa business industry relied on very traditional advertising and marketing strategies.
Back then, people mainly relied on reputation management as a marketing strategy to keep their med spa business afloat. Med spas would have to do a lot of marketing work to get positive reviews on different platforms since it was the only option for advertising a medical spa business outside the traditional advertising and marketing strategy.
Medical spa marketing would usually have heavy costs for marketing. For something as fluctuating as the medical spa industry, this kind of marketing was a burden rather than an asset.
The good news is that you no longer have to rely on expensive paid business advertising campaigns as a marketing strategy to market your services.
Search habits have changed and many people find businesses like your medical spa using online searches. By ranking organically on search engines, you can effectively target your market segment, increase and improve your spa marketing, attract new patients and clients, and engage with potential patients while establishing yourself as an authority in your niche.
When people need the medical spa services your business has to offer, they will take out their phones and do a Google search for positive reviews instead of using the Yellow Pages or listening to the radio.
This is now brought about by the evolution of marketing, social media, paid advertising, marketing plans, marketing strategies, and media marketing. The advertising and marketing business had not even explored the realm of medical spa marketing before. To get new patients, the medical spa industry, as said earlier, had to rely on reputation management, effective marketing, and innovative work and strategy to promote their premier medical practice (their medical spa).
The only challenge is to rank on search engines like Google, Yahoo, and Bing. But, you can do this with one digital spa marketing strategy that can help you boost and improve your med spa marketing and medical spa business called medical spa search engine optimization (SEO).
What is Medical Spa Organic Search Marketing?
First things first, medical spa search engine optimization is the process of improving your website through digital marketing and online marketing with the use of social media so that search engines present your website as a solution to users’ search queries. Medical spa SEO consists of a combination of strategies that you should implement regularly to maintain reputation management and a good balance on your business.
Two types of strategies
Medical spa SEO strategies fall into two categories, namely on-site SEO and off-site SEO. On-site SEO involves the optimization of your website’s elements and includes things like keyword research and creating relevant and valuable content that is focused on your business’ target audience’s search terms.
On-site SEO also includes optimizing your site for mobile, social media, and improving its upload speed and navigation. User experience is a significant consideration to search engines when they determine your business site’s ranking.
Off-site SEO is all the optimization factors you can’t control from your website’s back-end and include things like social signals and backlinks. There are several ways to establish and work on off-site optimization. One of the most effective ways is to create high-value content that other website owners will link to in their social media posts to make their marketing techniques more effective.
Search engines use off-site SEO to determine how accurate and valuable your content is to other users and bloggers that use social media for work and business marketing.
Both on- and off-site SEO requires continuous work and input, especially in terms of keyword research, content creation, and website update.
These medical spa SEO strategies compile all know traditional advertising and marketing strategy into one big and much more evolved marketing strategy. Social media marketing, email marketing, reputation management, and business advertising and marketing, all rolled into one big marketing strategy that has a guarantee to work. SEO is the marketing plan for all types of businesses, including your medical spa business.
Why Medical Spas Need Marketing
The medical spa business needs more than what is already there. The first thing that comes to mind for many of those who are in the business of medical practice is:
Why the need for such a complex marketing plan when the necessity of medical needs does not need marketing strategies since it is essential in the lives of many people?
The answer to that one is simple. The business of the medical spa and medical practice needs to evolve with the times if it wants to retain existing clients and expand its horizons. Today, our world of advertising and marketing is slowly transitioning into being run by digital marketing techniques.
Potential patients and new patients alike that are the first target audience for the med spa business can be harvested with tools brought about by the new age of digital marketing and spa marketing.
Gone are the days where you would need to flush out cash on a marketing agency to come up with one too many confusing sets of marketing strategy which will also involve paid advertising, many extra hours in work, and the strenuous task of explaining to the marketing agency what the spa industry business is in order to get the project you want to even take off.
Today, one does not have to resort to so many resources to launch a proper medical spa marketing plan. Instead, through the help of social media platforms, website design that could spawn a first spa website, and many other digital marketing strategies that the internet offers, any owner of a med spa can easily bring out their spa advertising ideas and boost the med spa marketing they aim to deliver to their target audience.
There are several benefits to implementing SEO, or Search Engine Optimization, strategies. The first and most prominent benefit is low costs, as ranking organically on Google or other search engines cost nothing.
When you implement search engine optimization strategies in improving and innovating our business, you automatically also enhance your website as a marketing tool, as your content will be more engaging and relevant. Your website will also provide visitors with the best possible user experience and eliminate the frustrations of slow loading speeds and complex navigation.
Generally speaking, websites that rank at the top of search engine results pages are regarded to be one of the most relevant and reputable. As a result, SEO increases your business brand credibility.
Where It Fits In
The medical practice and spa business, or med spas, are bound to take on a new form of attracting new patients, and you need to adapt to it quickly. As search results upon search results roll out med spa website links that vary from social media site to the first and old traditional websites of medical spas, you need to distinguish yourself from the storm. If you are still relying on your own abilities on website design, email marketing, social media promotion, digital marketing, and advertising to support and boost your med spa business; it is safe to say that you would not be the one who will be cut above the rest.
Medical spa marketing would not work without search engine optimization first. This technology not only allows for a more seamless process in marketing your medical spa business but also allows you to enhance on your existing traditional medical spa marketing techniques and allows people to see how you showcase your medical practice such as social media marketing, email marketing, traditional media marketing, locally paid advertising, Facebook Twitter Instagram digital marketing.
Medical spa marketing is a business in itself. Many have oriented their medical spa to be just another medical spa among so many other medical spas. But if you want your med spa business to stand out, and your medical practice to be recognized, you’re gonna have to improve med spa marketing and rise above other med spa marketing present in other business in the med spa industry by employing your unique brand of medical spa marketing that is backed by medical spa SEO.
Medical spa marketing without SEO is just another typical for med spa marketing, which is what business upon the business of medical spas already has. Executing a medical spa marketing is difficult without the use of an SEO-informed strategy and marketing type.
Medical spa marketing needs SEO for the med spa business to evolve from traditional med spa marketing.
What is the importance of a med spa?
A medical spa is making a room for business opportunities nowadays. People have been more concerned about their health more than ever. Various diseases and medical conditions have raised awareness for people to start prioritizing their health. Medical spa has boomed and med spa services have been in demand. People often look up to medical spa services online and get med spa services by going to physical clinics and even by home services. Medical spa businesses already have different marketing ways and strategies to get clients and sell the best medical spa service they have to offer.
Clients are not only into the med spa service, but they are also into the marketing the med spa company has to offer. Med spa has been an essential these days and people are loving it. Med spa has always been available any time of the year, and clients are so into medical spa treatments.
Types of med spa services:
- nail spa
- hair spa
Advantages of med spa
Since people are fast-paced, busy, and want immediate services, the med spa is most in-demand since it can be available at any time. Here are some advantages of medical spa:
- readily available
Advantages to your business
Innovation is what makes a business grow. Especially for a medical spa business that has expertise in various medical practices. Med spas are now being looked up online first by potential clients. One good marketing strategy to enhance and improve your med spa business is to sign it up in an SEO and attract more customers to use your med spa service.
Medical spa marketing can be successful with the use of medical spa SEO to promote your med spa business. Most med spas make use of SEO to boost and improve their spa marketing to connect to clients from different parts of the world. Medical spa marketing is one way on how you can present your med spa business to people and spa marketing is also an effective way to tell them, “Hey, we have the best medical spa service you can ever get!”.
Let’s take a look at some of the advantages that medical spa SEO brings to medical spa facilities.
Learn About Your Potential Customers
Medical spa SEO marketing is customer-centric, which means that you have to keep your potential clients in mind at all times, especially when creating promotional materials. However, the only way to produce interesting and engaging content is to understand what types of topics your customers are interested in and the keywords they use when researching them.
Even if you already know a lot about your audience, you have to conduct extensive research about your target audience before developing an SEO strategy. In addition to confirming what you already know, you’ll also learn new information that will help you build better campaigns, for example, the times of the day your clients go online or the different steps they take before booking an appointment at your clinic.
Enhance User Experience on All Online Channels
If you’ve heard the expression “treat your website like your online store” is because it’s accurate. As far as your customers are concerned, your website directly reflects the quality of the solutions you offer. If your site is clunky, has an outdated design, or features inaccurate content, you won’t instill confidence in your potential customers.
Luckily, medical spa SEO focuses heavily on improving your website in order to create a better experience for visitors. As a matter of fact, many of the ranking factors that search engines take into account when calculating your rankings are directly related to user experience. This includes loading time and content layout among other elements, so this type of marketing can help improve your website in terms of functionality and appearance.
Achieve Higher Rankings
The main goal of any medical spa SEO campaign is to achieve better rankings on Google and other search platforms. Millions of Americans use Google and similar engines every day to find local companies, including medical spas. That said, the vast majority of these users trust that search engines will provide the most relevant results in order of quality, so most people choose a company in the top 10 positions and never get past the first stage.
SEO aims to achieve the highest possible rankings for your pages, which in turn can attract more visitors to your website. This marketing philosophy creates a holistic vision of your website and its components, all of which need to be organized properly to produce the best results you want.
Increase Traffic to Your Website
Organic traffic acquired through high medical spa SEO rankings is extremely valuable because these users have been incentivized to reach your website. Even if your website is perfect in every sense, it will not become a source of business if you don’t have any visitors browning through your pages. The thing is, the only way to get significant traffic from search engines is to appear in the top 10 results.
Fortunately for medical spas, SEO is the key to achieving higher rankings on search engines like Google. With higher rankings comes more traffic, increasing your potential of finding interested customers. But, your website should be equipped to handle an influx of traffic and have the right features in place to turn visitors into marketable leads.
Boost the Number of Leads and Sales Generated Online
Although branding and informational campaigns do exist, the vast majority of marketing strategies focus on reeling in more business for your medical spa. Increasing foot traffic is the main goal, but transforming digital users into paying customers may seem like a stretch if you don’t have experience with SEO.
The entire mindset during a medical spa SEO campaign is to reach users who are already interested in your services and actively trying to learn more about these solutions. If developed and launched correctly, your medical spa SEO campaign can help connect you with people who already have an interest in your medical spa, so these users are willing to share contact information, read your promotional material, and speak to one of your representatives about your medical spa.
Keep a Close Eye on Your Online Reputation
Traditionally, reputation management has been an essential part of any traditional medical spa promotion plan. Modern technology allows consumers to connect in different ways, but the way these users interact is very similar to physical encounters. There are instances where digital channels have actually empowered consumers, like review platforms and local directories, so online reputation management should also be a priority for your medical spa.
From social media to rating platforms, your clients can now express their feelings about your services in a variety of different ways. These are available for everyone to see, so you need to keep a close eye on the different platforms that your clients use to rate your site. Online reputation management is an essential part of offline SEO, which boosts your credibility with your audience.
Improve Your Branding
Branding campaigns are a good idea for new companies, businesses that have changed their identity, or carpet cleaners who want to generate some noise around their services. Despite the fact that traditional branding strategies focused only on informing clients, SEO can serve multiple purposes in a single campaign, including fortifying your branding.
Even if you just want to focus on establishing your brand’s identity in your content, medical spa SEO can help you set strategically-placed contact forms in your informational pieces. This will help you gauge engagement while allowing you to build a valuable email list you’ll use later on.
Make Sure the Marketing and Sales Teams are Aligned
The marketing and sales departments both collaborate to achieve a single goal. Unfortunately, this is not the case for most companies. In the majority of cases, the marketing and sales teams have inefficient communication channels that ultimately hinder their ability to produce quality leads and convert them into paying customers.
As with other types of digital marketing, the only way to achieve success with medical spa SEO is to be organized and map out every step of the buyer’s journey. The buyer’s journey is the process that your stereotypical customer goes through before booking an appointment. By understanding this process, you’ll be able to see where your sales and marketing teams need to interact, provide them with all of the tools they need, and ensure that they’re on the same page at all times.
Target Specific Users
The medical spa industry is a relatively specific niche that targets a certain type of audience. One of the biggest challenges of marketing your medical spa through traditional channels was inability to specifically reach this segment. After all, a television ad or billboard is viewed by people of all demographics, which doesn’t help you attract more customers per say.
Because you can pick and choose the content you produce, SEO allows you to target specific users and create content that will attract visitors who are more likely to contact your spa. You can also create area-specific content that’s ultra-targeted to people in one specific city, town, or region. And, if you combine SEO with other forms of digital marketing techniques, you may be able to further manage who gets to see your promotional content and what areas you want to avoid.
Design and Adhere to the Right Strategy
For many leading medical spas, following their marketing plan is extremely complicated because the industry regularly experiences significant fluctuations. This challenge gets even bigger if you’re only using traditional advertising tactics that can’t be easily changed or adjusted. A lot of marketers and decision-makers find this setup extremely frustrating, so they end up ditching their initial plan altogether and decide to freestyle their marketing strategy.
The problem is that not having a marketing strategy will make it difficult to track your efforts and determine how much money you generate. SEO offers an elegant solution to this paradox because it’s a flexible and dynamic approach that can be adjusted depending on the different fluctuations in the medical spa industry. Not only this, but it can be structured in a simple way that allows you to make adjustments without requiring overwhelming amounts of work.
When used by itself, medical spa SEO can produce great results, but you need to keep in mind that achieving higher rankings is a gradual process. You need to be patient and understand that the large chunk of initial work and subsequent maintenance will yield results down the line. With this in mind, you can also combine medical spa SEO with different medical spa digital marketing techniques to get faster and better results.
There are dozens of different digital marketing strategies to choose from. Companies that have a limited budget need to carefully pick the combinations that will produce the fastest possible results. Even if you don’t have financial limitations, you should take the time to learn about the different options and how each one influences the performance of your SEO.
Here are some of the medical spa digital marketing strategies that you can combine with search engine optimization.
Pay-Per-Click (PPC) Marketing
Pay-per-click (PPC) marketing is a form of paid promotion that allows you to place different types of ads in a specific network. The largest and most popular ads network is owned and operated by Google. Known as Google Ads, this platform allows you to place promotional content at the top of Google results as well as other parts of the engine’s network.
PPC campaigns are a good combination with SEO because they produce immediate results. If your PPC machine is built properly, you can start getting calls and leads online as soon as you launch your campaign, but you’ll have to pay every time a user clicks on one of your ads. Additionally, you may end up with ads that sit on top of Google’s organic search results, so you can get on your audience’s radar and boost your branding efforts at the same time.
Content marketing is another customer-centric promotion tactic that aims to attract potential customers through a wide variety of methods. The goal with this technique is to generate ultra-engaging content, which can be published in the form of a blog, ebooks, whitepapers, research articles, and other formats.
While they don’t necessarily focus on search rankings, content marketing materials are usually easy to optimize for SEO. Instead of having two separate tactics, you should combine both content marketing and SEO to ensure that all your written pieces follow best practices for both promotional approaches, which can help increase your chances of success.
Social Media Marketing
Two decades ago, social networks seemed to be a fad that would eventually fizzle out after a while. Fast forward 20 years and social media has become a part of our global identity as humans. And, even though businesses employed their social profiles mostly as a publishing platform back in the day, social media marketing has become a legitimate alternative to capture leads online.
Social signals, which are the shares, likes, and other interactions you rack up on your profiles, are believed to play a huge role in your SEO ranking. This means that in addition to boosting your overall digital marketing strategy, developing a strategy for social media can actually contribute to your goal of getting higher rankings.
Online Reputation Management
As we covered before, online reputation management is just as important as its traditional counterpart. Users actually trust local directories and review sites almost as much as a recommendation from a friend, so having a good online reputation can increase your chances or raking in more business.
Your online reputation is also one of the off-site factories that search engines use to calculate your rankings. If you have negative reviews, inaccurate information on different platforms, or haven’t claimed your profile on places like Google My Business, you won’t reach your full potential in terms of SEO positions.
Even if you’re not familiar with new types of digital promotion, you’re probably aware of email marketing. The concept is simple. Collect email addresses from interested users and send off marketing sequences that eventually lead to sales. The problem is that email blasts have disgruntled consumers to a point of almost no return, so your sequences need to be crafter in a way to deliver value to your customers.
Email marketing is suitable with SEO for different purposes. For starters, it can help shine a light on the content you create, whether it’s blog posts, whitepapers, or ebooks. Not only this, but emails also give you a lot of space to promote special offers or to discuss the advantages of choosing your spa, which can help your audience make a more informed decision.
How to Develop and Launch a Successful Strategy
Developing a successful SEO strategy takes a lot of hard work and patience. If it’s the first time you’re venturing into the world of digital marketing, you should also understand all the terms and master the different concepts that will help shape your campaign. For example, you need to learn how to conduct quality keyword research and how to use your findings in the most effective way.
There is no one-size-fits-all solution when it comes to medical spa SEO and medical spa digital marketing as a whole. Instead, you need to create a tailored plan that’s designed to fulfil your needs according to the resources you have available.
In general terms, your medical spa SEO strategy development process should have three distinct steps. These are:
Examine Your Requirements and Analyze Your Audience
The only way to know what your goals should be is to examine your company and determine what you need to achieve. Are you having problems generating leads? Or do you need help transforming leads into customers? These are some of the questions you need to ask at this stage.
You should also research your audience early on in your strategy development process as the information you collect will help you take decisions from here on.
Craft the Initial Set of Marketing Materials
It’s impossible to craft all the marketing materials you will ever need and you shouldn’t try either because the content will depend on the way your audience’s behavior. That said, you need to craft the initial materials you will use, like the most important landing pages on your site or basic email sequences, before launching your campaign.
Continue Creating, Monitor, and Optimize
SEO is an ongoing process, so you have to make time to regularly create new content, monitor the performance of your campaign, and optimize your website to achieve the best results.
Marketing made easy
Spa marketing has been easier and more convenient than ever, given the use of medical spa SEO for marketing your brand and business. Spa marketing is a form of marketing that deals with keywords in order to get and engage clients. Marketing has been made easy through the advancement of various technologies.
Contact Fannit Today
If you own a medical spa and want to improve your medical spa marketing and increase your website’s traffic and conversion rate, Fannit can help. We can provide you with comprehensive medical spa SEO marketing solutions so you can focus on serving your consistent stream of clients to let them know about the medical spa services you offer.
Contact us today to learn how we can help you with your medical spa marketing and grow your med spa business.