Expert SEO Marketing Services for Orthopedic Surgeons
Why Orthopedic Surgeons SEO? When prospective patients need an orthopedic surgeon they are typically referred to an orthopedic physicians group care center. Even though they are referred, they research some variation of ‘orthopedic surgeon’ on the internet for potential treatments or local physicians.
If you operate an orthopedic surgeon practice or group, showing up in organic search results will give you an edge over the competition to acquire more patients.
To outrank your competitors, you will need to engineer your website for local search engine optimization (SEO).
The process of continually improving your website to appear higher in search engines is called search engine optimization (SEO.)
What is SEO?
Search engine optimization (SEO) is about improving your website so search engines like Google and Bing will rank the content on your site within the search results.
A typical SEO campaign consists of several strategies and techniques to ensure that your site appears to the right audience performing searches in their browsers.
A search engine will always try to show its users the highest-quality and most relevant websites for their query.
For example, if someone searches for ‘MAKOPlasty near me’ and your website does not have content optimized for this search, your website will not appear in search results. Most people don’t know what an orthopedic surgeon does.
On the other hand, if your site hase well engineered content to rank for this search term, is easy to navigate and easy to read, then your chances of ranking high on the first page increase significantly.
Ideally, you want to rank your content in the first three positions.
How Does Search Engine Optimizaiton Benefit Orthopedic Surgeons?
Potential patients for your practice do online searches before seeking treatment.
They do this because they want to find information about several things
- A specific condition or injury
- A treatment or procedure process
- The orthopedic physician they were referred to
- If you are preferred provider in your insurance
- Insurance coverage
- A care center location
If your website ranks in the top 10 positions for these types of searches, your site (your physicians) will be more credibile and ultimately get more new patients.
There are multiple factors that determine how well your website ranks, including the following.
- On-site content quality
- Off-site backlinks
- Local citations
- User experience for booking an patient appointment
- Presentation of website on mobile devices
- Speed of the site
- Local SEO
The mobile-friendliness of your site is particularly significant as most people do online searches from their phones.
Optimizing Your Orthopedic Surgeon Website for Search Engines
Formulating an SEO strategy is not always the easiest process for orthopedic surgeon practice.
Engineering SEO very time-intensive process because you need a sound knowledge of search engines and digital marketing.
Fannit uses the acronym “TRAP” (Technical, Relevancy, Authority, and Poplularity) to guide our strategy for orthopedic surgeons. Some of the following outline areas in each of these categories.
- Title tags
- H1, H2, H3
- Intersite Links
- Page Speed
- Pillar / Post Strategy
- Domain Age
- Social Marketing
- Local Citations
With our services, you can establish your website as an authoritative orthopedic physician in your local area. This increases your online visibility significantly. Contact Fannit to learn more about our SEO services and how they can benefit your orthopedic practice.