SEO for Professional Services
If you offer professional services and want to gain more exposure for your company and find your online voice, then this article is for you.
Whether you are a sole proprietorship, freelancer, photographer, wedding coordinator, or any other type of professional — online marketing can benefit your business in many ways.
For one thing, it’s important to get the word out there about your professional services so that you are able to increase your clients and grow your reputation.
Online marketing enables you to do that and so much more. It focuses on tried and true systems, sales tactics, and advanced SEO techniques to boost your professional services website’s rankings in order to bring more traffic to your business.
If you want to run a successful professional service business in 2019, you have to take your online marketing game very seriously.
Is Online Marketing & SEO All That It’s Hyped Up To Be?
The short answer? Yes.
Online marketing and SEO strategy is the way forward for professional service companies that want to go beyond what their competition is doing and send their client count soaring. Online marketing gives freelancers, coordinators, and proprietorships a voice and the opportunity for exponential discovery.
Think about it, almost everyone is connected to each other by the internet, while traditional marketing is effective, your advertisement is only being viewed by a minute number of people each day — who might not all be looking for the professional services that you offer.
Online marketing, on the other hand, gives you the chance to market to a limitless number of potential clients — all of whom specifically searched your keywords looking for your services.
As you can see, online marketing is the best option if you hope to grow your professional services business in 2019.
Online Marketing Done Right
Effective online marketing involves multiple facets of your website being tailored, fixed, refined, and updated.
It also requires a deep knowledge of SEO and the way that Google, as well as other search engines, function.
Creating an online marketing and SEO strategy takes dedication and thorough education. Without the right tools or experience, your photography or events coordinator website will remain on a forgotten page of Google without the chance of being read by potential clients.
If you are in this position and you want to take your online marketing to the next level but aren’t equipped to do so yourself, then it’s time to consider working with a professional SEO agency.
Here at Fannit, our online marketing experts have been helping businesses find their online voice for the past decade. We have worked diligently to create innovative strategies and to develop one-of-a-kind processes for growing internet traffic. At Fannit, we understand the importance of strategic online marketing for freelancers and companies offering professional services and we want to help you achieve your business goals.
How To Build An Online Marketing & SEO Strategy That Works
To give you an example of how Fannit has helped push the professional services industry forward, here is a brief explanation of two of the systems we have created to help your website grow.
These systems have been refined over the years to make them more effective and have helped countless business owners gain traffic and clients as a result.
Our two systems are called TRAP and IRON. Below is a description of each to show you what we can do for your professional services company.
TRAP: SEO’s Top 4 Areas That Need To Be Optimized On Your Professional Services Website
First, let’s talk about TRAP. Here at Fannit, we have a team of dedicated SEO experts who have been able to identify the top four categories of SEO that require extensive optimization in order to boost rankings.
If these four categories are thoroughly optimized, your professional services website will take a jump in rankings — bringing more internet traffic to your site and growing your customer base.
Besides that, Google pretty much requires that these areas be optimized in order to reward your site with high rankings.
If you’re ready to dive into the four categories, let’s get started.
T = Technical
Our team of technical experts will help you identify technical issues your professional services website is having that are hindering it from ranking well. After we’ve identified the problem be it broken links, slow systems, or conflicts within your links, we will set to work remedying the issue.
Fixing any dysfunctional issues on the technical side of your site will allow Google to crawl and index your website which in turn is how it is able to rank and be discovered.
This is why the technical side of your freelance professional services website is the foundation for improving your rankings. Once that is optimized and your website has been crawled and indexed, our team can focus on the other aspects of SEO that will drive traffic to your site.
A = Authority
Next, our team will tackle the online authority of your professional services website. Website authority comes in different forms and is massively important to Google.
The biggest way that you can increase your online authority is through obtaining quality backlinks.
Backlinks can be the making or breaking of your website’s authority. Google doesn’t just want to see backlinks but also takes into account the quality and trustworthiness of the backlinks. If you receive a backlink from a spammy website with no authority, this will harm your site’s rankings since Google will conclude that your website is also spammy.
Our authority experts will help you build a link strategy for future success and will help you take care of existing backlinks that are harming your rankings.
P = Popularity
Next comes the Popularity stage where our team focuses on enhancing your readers’ experience in order to encourage them to stay longer on your website.
This is also one of the main ways that Google determines your rankings, if your bounce rate is extremely high (bounce rate refers to if a reader clicks away the moment your site loads) Google will conclude that your marketing isn’t honest and that searchers looking for specific professional services aren’t finding what they’re looking for on your site. This will damage your rankings as Google only rewards sites that are honest and that are able to keep readers.
Our production team will set about analyzing your readers for clues about what they are looking for on your website and will transform the layout of your website to make it more user-friendly and scannable.
IRON: What Fannit Can Do For Your IT Company In The First 30 Days
Now let’s discuss Fannit’s other tried and true system, IRON.
IRON is all about intensity and seeing what our team is able to accomplish for your professional services website in just 30 days. We want to kickstart your SEO so that we can see maximum results in a minimal timeframe.
Our IRON acronym stands for:
Our team will conduct a series of interviews in order to gain a thorough understanding of the professional services you offer. This will give us the ability to speak with authority and replicate your voice online.
Using what we’ve learned about your company through the interviews, our team will begin researching all things related to your industry. We will find out all we can about your competition, audience, and target keywords.
Equipped with the data collected from the previous two stages, our team will develop an organized strategy for your professional services company. This in-depth online strategy will be presented to you at the end of the first 30 days of working together and will be filled with all of the marketing goodies to get your website’s rankings skyrocketing.
Our team is committed to helping you nail this online marketing strategy to promote the maximum growth for your company. Nothing in our IRON process is done half-heartedly and with this las stage, our team will set diligently to work implementing our TRAP process so that your company can nail your online marketing goals.
Take Your Professional Services Company To The Next Level
Our team at Fannit wants to help you take your company to the next level. We want to see the service you offer being used and appreciated as they should be. Let us be the ones to help you step up your online marketing game today utilizing our tried and true systems.
We have dedicated years of our lives to refining this process so that you don’t need to. If you would like to take your professional services company to the next level, contact Fannit today to discuss how we can help you make that dream into reality.