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Attention RV Dealerships: Read This If You Want To Get More Customers From The Internet
RV Dealer Marketing Case Study:

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“There's something about him," Ken thought. "He seems honest."

Kirkland RV Sales is a family-operated dealership in Washington State. They specialize in selling and renting new and used motorhomes, from Class-A to Class-C, and pop-up campers, toy haulers, travel trailers, and fifth wheels. They were having trouble finding the right digital marketing agency to help them. Their previous experiences were ineffective and lacked positive ROI, and they needed a firm that could drive real results.

Ken Houck, the general manager of Kirkland RV, was skeptical of most marketers (as he probably should be, since most are fly-by-night operations). Over the years, he was approached many times and never got a good feeling from agencies.

His perspective changed when Ken met a representative from Fannit at his dealership.

Marketing solutions for RV dealerships are usually “cut-copy-paste” and “cookie-cutter” in that they create websites and marketing that are all the same and present many inherent problems. Many RV marketing companies focus all the search volume rankings on a home page. Although efficient, this approach is extremely limited, especially for RV Dealers who want and need to branch out from their immediate location while ranking for various keywords. These companies try to stuff keywords into one jumbled mess on the home page, including popular terms like “Class A Motorhome For Sale,” “Travel Homes For Sale,” etc.

Typically, these RV marketing companies build huge home page titles and then use dynamic pages on all the others, but they aren’t static URLs, so they don’t rank well and aren’t optimized. This is a huge problem for an RV dealership when trying to get leads from the Internet.

Ken wanted customized, individualized, and bespoke marketing for his particular RV dealership. He wanted to stand out from the crowd and emphasize what made their business special.

Fannit worked with Kirkland RV Sales to create a customized, mobile-optimized website, and develop a comprehensive SEO strategy that lifted their brand, improved the level of trust, and allowed them to attract premium customers from multiple states. The newly

The results were phenomenal:

revenue increased over 5,000%, keyword rankings increased from 578 to 5,469. Leads came in at 416 per month—a 1261% increase—and the average cost per lead (CPL) was reduced to only $5.98. The Dealership was able to attract a better-quality customer, which allowed them to upgrade the level of equipment sold from used Class-B and older Class-C RVs to Class-A Diesel Pushers. This also led to an increase in margin on each item sold.

With limited space, we had to go up levels in terms of quality, with higher-priced upgrades. Finally, we were able to focus primarily on Class-A diesel pushers.

The SEO efforts helped them branch out of the area and expand to different states across the US. They were able to hone in on target areas with their best customers. Now they have an entirely new level of lead and audience, which improves the quality of the customer. These new customers will put a hold on the equipment with excited anticipation, fly themselves out to the dealership, pay full price, and drive the equipment home.

These results are not only about the cash flow, however. The relationships with the customers, the referrals, and the overall commitment to the community are a massive part of Kirkland RV Sale’s success.

Ken has a passion for helping orphanages and can donate a significant amount of money and time to helping these organizations in need. As his business grows and achieves more and more profitability, he can give more to these important causes.

We’re sure Ken can sleep better at night, not only by knowing that his business is firing on all cylinders, but that kids without parents are finding support, love, care, and a sense of family.

Get a Digital Marketing Strategy for Your RV Dealership

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5,469

Keywords Ranked (Started at 578)

5,012+

Leads (From 32 per month to over 416 per month)

5,000%

Organic Revenue Increase

$5.98

Average
Cost Per Lead

before

FANNIT helped transform Kirkland RV Sales, a local RV Dealer in the Pacific Northwest.

The Beginning:

  • Simple website
  • Not mobile responsive
  • Generating 40 leads per month
  • Averaged 1,600 visitors per month

After

FANNIT helped transform Kirkland RV Sales, a local RV Dealer in the Pacific Northwest.

The Beginning:

  • Simple website
  • Not mobile responsive
  • Generating 40 leads per month
  • Averaged 1,600 visitors per month

Performance

The new design immediately increased a larger percentage of those visitors into new lead conversions.

Almost right away, the average lead conversion rate improved to almost 3% which drove up the amount of new leads and repeat customers they were getting overnight. We continued working on the lead conversion rate to improve it even more.

FIRST TIME CALLERS

We increased the amount of first time callers
shopping for RVs dramatically over time.
When RV Dealers are able to get leads on the phone the
chances of them coming onto the lot increases dramatically.

TOP SOURCES

The sources of lead conversations have come mostly
from their Google My Business Local Listing. This is a
ritical part of our local SEO Playbook for RV Dealers.

“Professional and Personable. Customized to specifically meet our requirements. It would be easy to simply lump our type of business in with other similar operating businesses, and cookie-cutter our website. FANNIT has created a solution that allows our uniqueness to come through, and our customers constantly remind us how easy and informative our website is. Bottom line it translates to increased traffic and sales!”

Ken Houck
Owner at Kirkland RV

Get a Digital Marketing Strategy for Your RV Dealership

Let’s engineer a strategy for you and do something amazing together!

Contact Sales
Chat
Hello! How can I help you grow your business?