Looking for a Pay-per-Click (PPC) Management Service Company in Seattle?
Do you want to drive more leads to your Seattle business? At FANNIT, a trusted Seattle PPC management company, we want to help you fill your sales pipeline fast through our proven pay-per-click advertising service.
Pay-per-click (PPC) advertising helps businesses like yours attract more qualified leads and increase revenue by getting their names in front of consumers ready to purchase a product or service.
At FANNIT, we work with the best-paid advertisement platforms to help our customers take advantage of many leads – and conversion-generating opportunities. These platforms include but are not limited to:
- Google Ads (formerly Google Adwords)
- Bing Ads
- Facebook Ads
By targeting potential customers through both search engines and social media platforms, we create comprehensive paid ad campaigns to help our clients drive more traffic to their websites and improve their ROIs.
When you hire a professional digital marketing team like ours, you don’t have to worry about the daily grind of running successful paid ad campaigns. We’ll take care of all your PPC needs, from conducting keyword research to tracking the ad’s performance over time and rewriting as necessary.
Get in touch with our team at FANNIT today to discover how our PPC services company can help you generate more leads and significantly grow your business.
What Is PPC Management?
What did you do the last time you needed to find a new company to clean your carpets or perform any other service? Did you get online and search for local businesses where you live? This is how people find products and services these days, and if you’re not pursuing paid online advertising for your business, you may be missing out on a significant number of potential leads.
If you’ve ever used Google or Bing to search for a service near you, you’ve likely seen the sponsored ads at the top of the page. Perhaps you’ve clicked on one, and it sent you to a relevant landing page on the named business’s website.
These are PPC ads, and they target consumers who need a particular service or product right now, at the time of the search. For example, if you’re looking for an auto mechanic in Seattle, you’re probably dealing with car trouble at the time of the search and need service as soon as possible.
The PPC model allows businesses to advertise their products and services and then only pay when potential customers click on their ads. It’s an excellent digital marketing tool that Google, Bing, Facebook, and other platforms offer that can provide many benefits when you manage it correctly.
If you trust FANNIT to provide your PPC services, our team will take care of everything from creating and comparing ads to making tweaks to help each one perform optimally. We’ll consider the following four essential considerations to craft a more effective paid ad strategy for your Seattle business:
- Keywords
Keywords tell the search engine, social media platform, or other paid advertising service what the consumer is looking for so it can populate relevant results. Businesses create PPC ads based on the relevant keywords they need to get their names in front of qualified leads.
Affordability is definitely a consideration. Not every industry or keyword costs the same, so budget management becomes essential to any good PPC management service.
For example, your PPC expert may decide to pay for one keyword instead of another because the first one offers a more budget-friendly option.
Our Seattle PPC management company uses reliable tools to track keyword performance and price and determine the best plan for moving forward within each client’s budget.
2. Landing Page
A PPC ad’s landing page is the webpage consumers go to when they click on the ad. It often directly relates to the service or product the ad features.
Our PPC management services team understands what goes into a successful landing page, including scannable optimized content, compelling calls to action, keyword optimization, and optimal functionality.
For example, if your landing page loads too slowly or contains irrelevant content, Google Ads may display another business’s ad instead of yours.
3. Overall Quality Score
Google, Bing, and other platforms use quality scores to rank sites to offer searchers the most compatible results. The quality score of your website depends on several factors, including functionality and industry relevance.
Your FANNIT pay-per-click consultant will ensure that your website functions correctly and provides valuable information to consumers to maximize your quality score.
4. Creative Elements
While driving more organic leads requires more time and longer copy, PPC only offers so much space. As a result, optimized, straightforward, and catchy ads are the most successful.
At FANNIT, we’ll incorporate a thoughtful strategy when crafting the creative elements for your PPC ads to draw in more leads and encourage more conversions.
Get more traffic on your business’s website when you let our FANNIT team handle your PPC needs. We’ll develop an effective paid advertising strategy to help you expand your customer base and reach more leads in your area online.
Best Platforms We Use for Paid Campaign Management at FANNIT
FANNIT is a top Seattle PPC management company because we use the best-paid advertising platforms like Google Ads, Bing Ads, Facebook Ads, and more. Let’s look at each of the platforms in which we specialize regarding how they can benefit your Seattle business, whether you own a landscaping company or a dental clinic.
Google Ads
Google Ads (formerly called Google Adwords) broke ground as one of the first PPC advertising services available. These small ads populate at the top of search engine results pages (SERPs) and target consumers actively searching for specific products or services.
Many businesses focus primarily on Google for paid advertising because a massive percentage of internet searches happen through the Google search engine. Effective Google PPC campaigns require careful management to overcome the heavy competition of this influential but crowded advertising platform.
Bing Ads
Many internet users who don’t use Google use Bing to search for products and services. This platform offers another excellent option for PPC advertising, especially for businesses that struggle to compete on the much larger Google platform. Well-managed Bing Ads may be the perfect option for driving more qualified leads to you for a lower cost-per-click (CPC).
Social Media Networks
Many consumers search for local products and services through social media websites, which offer their own paid advertising platforms. Successful paid advertising campaigns use social media networks in addition to search engines to take advantage of the billions of people using social media around the globe. The most common social media platforms for PPC include the following:
Consumers no longer rely on search engines to find the best local businesses or online products. They also look to social media sites like Facebook, which marketers love because this platform offers flexible audience targeting. Our FANNIT team uses Facebook’s targeting options to create ads for potential customers at every stage of the buying journey.
Instagram challenges digital marketing professionals to create appealing images that advertise products and services. The best Instagram ads flow naturally through consumers’ feeds with attractive designs and engaging content. Our digital marketing experts understand how to use Instagram ads to increase your lead generation and conversion rates.
Although LinkedIn may require a larger budget to start, it represents one of the best business-to-business (B2B) marketing options because it offers a social media platform for business professionals.
If you want your business to connect with more companies or professionals, paid advertising through LinkedIn may provide the solution you need. Ask our team if PPC through LinkedIn would benefit your Seattle business.
Our Seattle PPC management company team will use the best platforms for your industry to connect you with more qualified leads. Ask us about the other paid advertising options we might recommend for growing your business.
Advantages of Hiring Our FANNIT Team as Your PPC Management Company
If you hire the FANNIT team to handle your pay-per-click consulting needs, we’ll help you generate more leads and drive more conversions through thoughtful paid advertising campaigns. We know what goes into a successful PPC strategy and how to help our clients succeed. Let’s look at some of the benefits of including PPC management in your digital marketing strategy:
Immediate Results
Some digital marketing techniques take months before they begin to show results, but you can immediately generate more leads for your Seattle business through PPC ads.
Consumers will see your ads as soon as they go live, so you don’t have to wait for your website rankings to rise organically, as is the case with search engine optimization (SEO).
In fact, PPC makes an excellent option for reaching consumers online while your digital marketing team also works to optimize the site and improve your organic search engine rankings.
Tracking Ability
Our FANNIT team will track the performance of your PPC ads by analyzing search result page positions, lead call numbers, click-through rates, conversion costs, and other essential data points.
We’ll find out what works best for paid advertising in your area and your industry and then use that information to improve current ads and create better ones. Our team will handle all of the analytics to create effective paid ad campaigns so that you can focus on the daily operations of your Seattle business.
Targeting Settings
Successful online advertising relies on reaching the right audience at the right time to generate new leads and conversions. PPC advertising generates qualified leads by targeting specific audiences.
If you trust our paid search marketing agency with your paid advertising, we will target consumers based on location, age, device type, interests, and many other demographics. Our team will also retarget people who previously visited your website without making a purchase or contacting you through paid retargeting ads.
Not Dependent on Algorithm Changes
Businesses get their names in front of more potential customers through organic and paid search results. While a company’s position within organic results may shift with a change to the search algorithm (which happens every day), its paid result position relies on other metrics.
These are just some benefits of hiring a Seattle PPC management company like FANNIT. Get in touch with us to learn about some of the other advantages of PPC management services.
Five Steps of Good PPC Management
PPC ads require more than just the initial setup. Good PPC marketing services also include performance tracking, ad rewrites, ongoing keyword research, and much more. Let’s look at the five main steps of successful PPC management:
Keyword Negatives
Some paid ad platforms like Google Ads allow you to choose negative keywords in addition to positive ones. A negative keyword is not an underperforming term; instead, it’s a word or phrase for which you don’t want your business to pop up. For example, if you’re a roofer who only installs composite slate roofing, you may not want your business to populate for a search related to “asphalt shingle roofs.”
Ad Rewrites
Our PPC-managed services include constant analysis of your paid ads to ensure that they’re performing as expected. Sometimes, the copy needs reworking for the ad to perform at optimal levels.
We’ll rewrite ads as required during our weekly ad performance assessments in order to identify and respond to new trends and ensure that your ads keep your sales pipeline full.
Keyword Culling
We’ll track the performance of all the keywords we use in your paid ads to determine which ones need more attention and which don’t provide much opportunity for growth. We’ll eliminate underperforming keywords and focus on those that generate qualified leads and conversions.
Keyword Expansion
In addition to eliminating underperforming keywords, we’ll add new keywords to your campaign as industry trends and search habits shift. We’ll keep your business ahead of the curve with a steady stream of qualified leads.
Landing Page Optimization
A potential customer may find your ad intriguing, but transforming a lead into a conversion requires a strategic and optimized landing page. A landing page is a website page that a company often designs and writes for a paid advertisement campaign; it represents your business’s first impression when a consumer clicks on your ad.
Our FANNIT team will track conversion rates to identify and fix underperforming landing pages to improve your conversion rates.
At FANNIT, our team has developed a proven system to provide our clients with effective PPC ads. Do you have questions about a particular step in our process? Please don’t hesitate to get in touch.
Contact the Best PPC Agency Near You in Seattle and Design Award-Winning Paid Campaigns Today!
With a decade of experience helping clients with their PPC and other digital marketing needs, FANNIT is a certified Google Partner, HubSpot Gold Partner, and Yelp Partner—so you can trust that we offer effective and reliable marketing services.
Make us your top choice Seattle PPC management company, and we’ll show you why superbcompanies.com named us a top PPC agency in 2021.
Our team can help your Seattle business revamp your paid advertising efforts or start from scratch if you’ve never done internet marketing.
We offer other digital marketing services beyond PPC-managed services, too, so don’t hesitate to call for SEO, website design, video production, or any of our other digital marketing services.
Click on one of the options below to talk to one of our team members today.