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Free eBook: The Lawyer’s Guide to Effective SEO

SEO has a lot of moving pieces, changing algorithms, and tricks of the trade. All of this strategy can create killer campaigns that generate huge ROI — if it’s done right. Download our free eBook to learn how to run an effective moving company SEO campaign for your business.

LOCAL OPTIMIZATION & INBOUND MARKETING FOR LAWYERS

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Hi, I'm Keith Eneix, Partner and Director of SEO for Fannit

We’ve worked with a lot of lawyers over the years. In doing so, we've found that Paid Search marketing and traditional advertising are both not only extremely expensive (and competitive), but typically yield only marginal results.

Not a great way to use your hard-earned money.

So, we turned to Search Engine Optimization for legal firms. This strategy helps you capture new leads at their point of interest — as they are searching online. SEO allows your legal firm to begin ranking at the top of search engine pages for specific, high-yield keywords. This alternative marketing utilizes local SEO and content marketing strategies that are not only more sustainable, but also more effective and affordable.

Legal firms like yours should own your local city, county and regional markets. If you aren't at that point, or you need to be more competitive in those areas, we can help.

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SEE OUR LEGAL MARKETING STRATEGY RESULTS

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Fannit has helped us dramatically improve our local rankings, has grown our brand in 13 markets, and is integral to our digital marketing success.

James Hill
Partner of Russell & Hill PLLC
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Clean Crawls Results

  • 300% More Online Leads
  • 140% Increase In Traffic
  • 3.45% Increase In Overall Website Conversion Rate
  • Removal Of Google Penalty
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Precision Tree Services Results
  • 96 Cases in 5 Months
  • 125 Monthly Unique & Qualified Leads
  • Phenomenal Marketing ROI of 2471%
  • New Case Acquisition Rate of 52%
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On-Site SEO for Law Firms

SEO for a legal firm all starts by laying the right foundation. To see results, your website must be optimized for SEO. Content, images, links, and more must all be set up correctly before you’ll start to see the business and sales growth that you envision for your firm.

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Off-Site SEO

The key to any successful legal marketing strategy is segmentation based on client persona. We’ll work with you to create client personas for all areas of your legal field in order to produce content meaningful and engaging to your potential clients.

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Search Engine Optimized Content

Because we research SEO performance for your industry, competitors, and your existing site, our content is optimized for better performance. Localized pages and optimized blog content help build an effective legal website that ranks well for your focus keywords.

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Segmented Content

The key to any successful legal marketing strategy is segmentation based on client persona. We’ll work with you to create client personas for all areas of your legal field in order to produce content meaningful and engaging to your potential clients.
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Meaningful Topics

We are tuned into hot legal topics that are getting attention, both from potential clients and other legal professionals. We believe that you should be seen not only as excellent lawyers by your clients, but also by your peers as an industry thought leader.

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Secure CMS Backend

Having a secure website for your law firm is imperative. A hacked site means lost time, money, rankings, and risk to your business. We’ve been choosy about who to trust when it comes to security. Our clients deserve the best in a secure CMS - so that’s what we offer.

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See What Fannit SEO Can Do For You