It should be the aim of every business with an online presence to rank as highly as possible for the keywords used to search for the services that they offer.
Expert SEO optimization enables businesses to increase their sales and save money in advertising costs.
In addition, by excellent SEO optimization helps a website rank highly on Google, giving credibility and building a reputation for the business behind it.
SEO optimization is a highly technical field. However, with the proper research, anyone can access the readily available SEO tools and proceed to carry out SEO optimization for their website.
SEO Optimization for Websites
1. Website SEO Audit
A website audit involves assessing the effectiveness of a website according to search engines. This audit seeks to identify whether or not your website is built and structured for search engines to easily find and rank in search results.
When auditing your website, there are several factors of the website structure and design to pay attention to that, if changed, could create a website that is search engine friendly.
First, your website address, or URL. A well-optimized website has an easy website address; first for the users to remember and search for easily, and second for search engines to easily identify, crawl, and index the website.
The second factor to consider for a well-optimized website is the website structure. It’s important to develop your website in such a way that the user can easily find what they are looking for when navigating around your site. The website architecture and structure are also key for search engines to rank your website highly. SEO experts might recommend a website redesign for better optimization and ranking on search engine results.
Third, title tags and meta description placement on the pages of your website. A well-optimized website should have a title of fewer than seventy words placed appropriately to describe the website. The meta description is the description of the website page that viewers will see in the search results before visiting your site and is much longer, consisting of slightly over a hundred words and placed just below the title tag. It helps searchers get a quick view of what your website is about.
If there are images on your website, ensure that you describe them with ALT attributes. This enables search engines to understand the images on your website and to assess their significance and therefore rank them and your website accordingly.
Search engines rank only those websites that have unique and relevant content. Consequently, SEO optimization for a website also requires a deep look into the content within your website.
To rank highly based on your content, ensure that you have the right keywords for the topic or areas that you want to rank on. To get the right keywords, conducting keyword research on Google Keyword Planner (or other keyword analytics software) before you embark on content creation is important. The keyword planner tool shows you how people search for information on the service or product you are offering, allowing you to optimize accordingly.
For your website to be well optimized when it comes to content, do not fill your content pages with excessive use of keywords. This will lead to severe optimization penalties from the search engines and your website won’t rank highly. Also, when using keywords, ensure they are naturally placed in your content, your headings, and subheadings. Further, ensure that you have one keyword per page of content that the page is optimized for.
In content optimization, it is important that you ensure that your content is completely original and relevant. Search engines penalize sites that have duplicated content.
In addition to the uniqueness of the content, ensure that it is easy to read and appeals to your target market. With the correct keywords naturally placed, you will find your pages ranking well on search engines.
Also, ensure that you have a content creation strategy. This refers to the type of information you put out for your audience and how often you update your website with new content.
High-quality content with appropriate keywords is important for attracting visitors to your site and ranking highly on search engines.
3. Off-site Optimization
A website audit and content audit are both SEO optimization process conducted on the website. Off-site optimization refers to assessing factors external to your website that affect its ranking on search engines results.
Off-site optimization of a website occurs when websites have links that direct people to the site. These links are known as backlinks.
Amassing links that lead audiences to your website is known as link building.
The backlinks that you acquire can either positively or negatively affect how search engines rank your website. Always ensure that you gain backlinks from reputable and high-quality websites for better and easier ranking.
There are several link building strategies. The most common include creating high-quality content that is then shared on social media and links back to your site, guest blogging for high-quality sites, collaborations with other sites in your niche, and having a good social media presence.
Identify broken links and poor quality links that prevent search engines from ranking you highly. Removing them will significantly increase your search engine rankings.
4. Monitoring Your Results
Once you have ensured that your website is search engine friendly, your content is unique, engaging and relevant to your audience, and that you have high-quality backlinks to your site, sit back and monitor the results of your optimization process.
There are many easily available tools you can use to detect the progress of your website on search engines; using these will help you decide on the next steps for improving your site’s performance.
How Can I Increase My SEO Ranking?
There are a variety of methods that one can make use of to rank their websites on search engines.
Create Unique and Useful Content
For search engine result rankings, content is king. Just like Netflix, it is the reason audiences are attracted to your site.
When the content you create for your audience is high-quality and relevant, you will find more people coming to and staying on your site. As a result, search engines will translate this to mean that your website is an authority in a specific niche and thus rank you highly for that niche and specific keywords.
In addition to the usefulness of the content, ensure that you are adding new content on your site as regularly as possible. This drives up your site’s relevance and credibility leading to more visits and higher ranking.
Use Multimedia Content
Content is key to higher rankings in search engine results. When producing content, ensure that you mix up your content media. In addition to long-form posts of at least 2,000 words, also add videos, audio, and images.
Search engines crawling websites will identify your content as detailed and thus rank your website highly.
Mobile Optimized Website
With the rise in mobile device users around the world, people access and interact with the internet more on mobile devices than desktops or laptops. As a result, search engines punish all those sites that are not optimized for easy use and access from mobile devices.
If your website is in this category, a simple redesign to optimize it for mobile is all you need to start ranking higher on search engines.
Ease of Use
This refers to the structure and architecture of your website. Easy to use websites are those that users can find the information they need in three clicks.
If your website does not have a sitemap, it makes it difficult for search engines to crawl and index it on the search engines, and therefore it cannot be ranked.
Changing the structure of your website to make it easy to use will attract visitors to it and allow it to rank more easily while your audience spends more time engaging with your content.
Fast to Load
In addition to ease of use, your website must load speedily. Otherwise, your visitors will just leave – not good for search engine rankings. When search engines see that visitors to your website leave within seconds of arriving, they take that to mean that your website is not worthy of visitors and should therefore not rank highly.
Ensure that your site has fast loading speeds, and you will observe a significant rise in search engine rankings. Provide the correct contact information with straight forward contact information, and visitors to your site will regard it as trustworthy.
Lack of contact information on your website could cause visitors to complain to Google, leading to a ranking penalty on your website.
Social Media Sharing
Ensure that you create high-quality content that your audience will want to share with other people on their social media pages. Also, encourage your visitors to share the content they engage with on your site by asking them to, or by creating links to different social media sites on your websites.
Sharing on social media creates backlinks to your site, increasing visitors and your site’s ranking.
Check Your Inbound Links
Are there broken links on your website? If there are, have them repaired or removed and you will notice a rise in your rankings.
If you have low-quality links, ensure that you remove them from your website by disavowing them. They can lead to Google penalties that result in low rankings, even when you use the correct keywords and optimize other aspects of your website.
Have Outbound Links
Ensure that you have outbound links – especially on statistical claims you make and information you make reference to – on your website content.
Ensure your outbound links direct to authority sites and you will be rewarded by the search engines with higher rankings.
In addition to authority sites, you can use links to direct your visitors to other pages of your website.
Use of Header Tags
Using header tags to break up your content helps users engage with your content easily by enhancing the readability of your website.
Proper formatting and readability of your content enhances the ease of use of your website and thus leads to more visitor time on your website. This reflects with search engines and translates to mean that your content is appropriate, relevant, and engaging and therefore deserves a higher rank.
What Are the Techniques for SEO?
SEO techniques not only consider search engine rankings but also unforgettable user experience. The following SEO techniques will enhance these two factors on your website.
Valuable content that you offer your website visitors keeps them coming back.
First, ensure that you use the correct keywords so your website can be found easily on the internet. Once you are found, let your content be well formatted and easy to read and engage with.
Be clear and concise, and use headers to make your content easy to read.
Optimize for Mobile
Ensure that your website is mobile friendly. This makes it easy to interact with when your visitors are using mobile devices. Google penalizes websites that are not optimized for mobile with low rankings.
Enhance the Page Loading Speed on Your Site
How fast your website pages load is one of the factors that search engines use in ranking web pages in their search results. Therefore, a major SEO technique that results in higher search rankings is to have a website that loads fast.
Enhance the speed of your pages and your visitors will stay longer and engage with your content, leading to higher rankings.
You can enhance the speed of your website by reducing the amount of code on your page, allowing for browser caching, and compressing the size of the images you use on your site.
Text content is no longer enough to help you rank. In addition to text, you can create stunning video content on YouTube to further explain your text. Like in-text content, ensure that you have a creative title that is relevant to the topic with the correct keywords. Also, have a meta description of your video in the text as this will help search engines identify how to categorize and rank your YouTube videos.
According to Google, the majority of the searches made are in reference to a local business or location. It is therefore important to ensure that your website is fully optimized for local searches.
The major technique for doing this is adding locations to the major keywords for a particular service, business, or niche; for example “best SEO agency New York”. Also, ensure that your business is listed in as many directories as possible, and you have a complete profile on Google My Business that includes location, opening and closing time, and phone number.
Search engine friendly websites are more likely to rank than those that are not. To make your website search engine friendly, ensure that your website is in HTTPS. HTTPS websites are highly secure and Google prefers them to the traditional HTTP websites.
Also, use titles and meta descriptions on your website correctly to improve their appearance and ease of crawling by search engine spiders.
One way Google ranks websites is by the number of links that link back to it. The higher the quality of these links, the higher the credibility of your website and the higher it ranks.
You can build links through social media presence and sharing content, guest blogging, and partnerships with other high-quality websites.
What Do SEO Services Include?
When talking about SEO, most people just know that SEO helps websites rank highly on Google leading to more visitors and more sales. What they do not know is the variety of tasks involved in making the optimization process a success.
These tasks include:
Often, this is the first step in SEO. It involves analyzing the website’s structure and architecture, speed, links, address and the amount of code on it and analysis of your content, its limitations and its strengths.
A site audit enables your SEO provider to determine how they will go about optimizing your website and its content.
Google Analytics & Webmaster Analysis
This analysis shows you and your SEO provider how your website is currently performing. It also shows whether there are any penalties that have impacted the ranking of your website on search engines.
From the results of these analyses, you can now get a detailed report of your website problems and then improve SEO and rankings.
From the problems identified from the site audit and your Google analytics and Webmaster results, there might be a need to overhaul and redesign your website. Your SEO provider may do it for you, or recommend a website designer that you can use.
A redesign ensures that your website is search engine friendly, mobile responsive, and easy to use. All these are significant factors for high rankings in search engines.
Once a site audit is complete, your SEO provider will carry out keyword research for your industry. The keywords identified in this process help you create content that will benefit from organic searches and will help your website rank highly in the search engine results.
Content Creation and Blogging
For websites to rank highly, they need to have engaging and relevant content. Your SEO provider may also offer you content creation services. Having completed industry keyword research, your SEO provider can then create content based on those keywords that will lead to more traffic to your website. More content on your website also ensures that your website can rank highly on search engines.
Your SEO provider should also set up a blog for your website, and can either create content for your business or train you how to do it to ensure that your site stays relevant and high on the search engine results.
Links are the building blocks of rankings on search engines. Without high-quality links, it will be difficult for your website to rank on the search engines as paths to your content are absent. It is, therefore, the role of your SEO provider to reach out to other sites from which you can get links.
Link building is a continuous process as it also involves monitoring the links to your website, repairing those that are broken, and disavowing those from low-quality websites that could affect your ranking.
Competitor Research and Analysis
SEO service providers analyze your competitor websites and identify factors and reasons that they may be doing better or worse than you. They will even borrow some strategies of growth from your competitors’ websites.
By seeing what your competitors are doing right, they can then build a strategy to help you do better and rank higher than your competitors.
SEO providers will help you set up and optimize your social media presence to help with your rankings on search engines. Social media is a major avenue for link building and creating awareness on your website and business.
Monitoring the Optimization Process
Using tools such as Google Analytics and Google Webmaster, your SEO provider can monitor, and help you see how their SEO efforts are helping your website’s visibility.
For as long as the SEO service contract has not expired, your SEO service provider needs to provide you with periodic reports of the progress they are making in improving the ranking and optimization of your website.