SEO copywriting is a distinct process that requires a unique balance of creative and technical skills.
Like all online content that’s worth consuming, your web page should contain landing pages full of valuable and practical information.
It doesn’t matter how well-built your website is; without the highest quality content, your pages won’t get ranked, and your target audience won’t make it to your page.
Interested in boosting your search engine rankings by creating content for SEO? Then you’ve come to the right place.
In this modern SEO copywriting guide, we’ll tell you everything you need to know to write content that’s noticed by search engine algorithms.
What is SEO Copywriting?
In order to define this concept, it’s important to understand the difference between copywriting and regular writing.
Copywriting refers to the creation of content specifically for advertising purposes. This term can be traced back to the early days of print advertising.
Therefore, copywriting for an SEO strategy refers to the process of creating written marketing materials with the purpose of obtaining and improving organic rankings.
Importance of SEO (Search Engine Optimization) Copywriting
Search engines use a huge collection of ranking factors to calculate positions in results pages. The target keyword, title tag, meta description, and keyword intent are all essential. Yet, the most important factor may just be content.
It’s important to note that Google has never stated that regular blog post publication and similar techniques help improve SEO — nor does it have to. Web pages that publish blogs focus on internal and external links and follow other copywriting SEO best practices to generate much more traffic than sites that don’t.
Finding relevant keywords, identifying the best SEO copywriting tools, and creating engaging material all require extensive knowledge about organic search rankings.
The good news is that you don’t have to take this on yourself. You can always work with reliable agencies like Fannit that provide SEO copywriting services for all types of small businesses.
Elements of SEO Copywriting
Copywriting and SEO are often regarded as different processes when in reality, they should take place at the same time.
From the moment you conduct keyword research to building your title tags, you need to keep the user’s search intent in mind when writing content.
Let’s take a look at the different elements you should focus on during this process.
The headline of your content, also known as the H1, should be optimized for readability while also featuring your main keyword. This will help users read the page while ensuring that they will find relevant information.
The content itself needs to be valuable, easy to read, accurate, and designed to be read by web crawlers.
This is a hard balance to strike, even for experienced writers. If you’re having trouble in this area, you can always rely on copywriting tools for SEO. That said, you need to have a certain level of understanding to properly implement these into your SEO copywriting process.
You also need to pay close attention to the meta titles and meta descriptions you include on your pages.
These meta titles and descriptions need to be optimized with the particular keyword phrases being targeted, so take the time to adjust these as well.
Long gone are the days when keyword stuffing produced any type of positive result. Today, you need to minimize keyword density and make sure that your target keywords are not being overused.
The organic traffic on your site is made up of engaged users. So, your pages need to be easy to navigate in order to encourage these users to visit the rest of your site.
This starts with a good link structure.
Make sure to add links to all relevant pages in every piece of content you publish and back up claims with links to reliable third-party sources.
How Does Copywriting Help with SEO
The goal of every Google search is to find information. Your SEO goal should be to match the search intent of every relevant search.
This, in turn, will help you attract potential customers in your area that are looking for information about your products and services, even if they are not quite ready to buy just yet.
SEO Copywriting – The Best Practices
Need help creating the best piece of SEO content? Here are some SEO copywriting tips that will help guide you to success.
- Adapt your tone to your audience
- Make sure that your content contains actionable steps
- Focus on writing clear and concise content
- Include links to reliable statistics, not to competitors
- Share your content on social media platforms
- Use Google Search Console and Google Analytics to track performance
Frequently Asked Questions (FAQs) – SEO Copywriting
Here are some of the most common FAQs that business owners face when trying to create content that gets them better search engine results rankings.
Is SEO and copywriting the same?
No, SEO is the process of ensuring your pages rank, while copywriting is a task you have to complete in order to get the right results from your organic efforts.
What Exactly Does a Copywriter Do?
A copywriter focuses on creating written content for marketing purposes, whether it’s for SEO, CRO, social media, or another channel.
What are common SEO Copywriting Mistakes?
Common SEO writing mistakes you should avoid at all costs include:
- Writing for search engines
- Not backing up claims with resources
- Plagiarizing content from other parts of the web
- Not following SEO copywriting best practices
SEO copywriting is an essential practice for all websites that want to rank well on search engines.
With that said, it’s important to learn the difference between writing and copywriting while also applying the nuances that are unique to SEO, like implementing keywords into your web content.
The good news is that you don’t have to take on these challenges on your own. You can develop high-quality content for SEO, improve your link-building profile, and help your site rank higher with the help of an experienced Olympia SEO agency.