Internet Marketing is one of the best ways to grow your company, get more customers, and improve your brand awareness.
While there are several types of marketing your company can utilize, one of the most fruitful is social media marketing. With billions of people actively using social media, there are few better places to market your product or service.
Unfortunately, coming up with a social media marketing strategy isn’t always simple and straightforward. There can be a lot of moving pieces involved and coming up with the wrong strategy can be costly, both in terms of time and money.
In an effort to help, we have decided to take a closer look at how to best build your social media marketing strategy for 2020.
Start With a Goal
All social media marketing strategies begin with a goal. You need to take time to think of what you want out of the strategy, and what the overall objective should be. This could be increasing sales, increasing blog audience, getting more Instagram followers, or dozens of other potential objectives. Once you have your goal, you and your team are better suited to develop a strategy to reach it.
In addition to the goal itself, identify the most valuable and important metrics to track during the campaign strategy. This could be reach, engagement, clicks or even purchases, it all depends on the goals you have laid out earlier in this step. When it comes to goals, be sure to be specific and detailed, and always set a deadline to keep yourself motivated.
Content is King
At the core of any social media marketing strategy is the content. The actual tweets, posts, photos and videos that you post on your social media accounts will determine whether your strategy succeeds or fails. You should post consistently, and mix up the content between fun and silly content, valuable content and marketing content. Of course, some content might blur the lines between these types of content, and that is perfectly fine.
However, you do want to be careful when it comes to being too salesy. Of course, it’s fine here and there, but if every post you make is a link to your online store or to a new blog post, it’s not a good look. Try to make sure all of your content is as engaging as possible, to encourage interactivity.
Feel free to get a little creative, but always remember to keep your brand voice and theme in mind when making and posting content. By applying the best social media content strategy, you can ensure that you are creating or curating the perfect material for your target market.
Know Your Target Audience Extremely Well
Speaking of your target market and audience, it is imperative that you know them incredibly well. The better you know your target, the better you will be able to tailor your content and messaging to their needs, interests and pain points. You can discover this information in a few ways, from surveying them, to collecting feedback, to participating in open conversation.
Also, be sure to analyze the data of your website, ecommerce store or social media accounts. From here, you can learn a lot about who they are including their age, where they live, how old they are, their income and so much more. Very useful information about your target is out there, and it is up to you to find it, research it and use it to deliver outstanding messaging, products and services.
Promote Your Content Intelligently
Your content could be the best in your space, but if no one is able to see it, it won’t bring your company much value. Sure, some people could come upon your account and love your content or you could go viral, but those are hard to predict. Instead, you need to promote the content yourself.
This can be done in a number of ways. You can cross-promote your content, reach out to other individuals or accounts to share it or even utilize professional SEO strategies, like hashtags on posts or keywords on article/video titles. There are also some tools out there that can help get your content in front of more eyes. This should lead to a better ROI for your social media marketing strategy as a whole. While promotion takes more effort on your end, it is sure to expand the reach and success of your marketing campaign.
In conclusion, these tips will help you build an incredibly social media marketing strategy for 2020.