The Right Content Goes a Long Way!
Let’s face it, sitting down and writing incredible content for your website is probably the last thing on your to-do list. However, developing creative content should be your #1 priority. While hiring a part time to full time writer to help you develop your voice will help you better develop your company voice with humans they often lack the necessary technical understanding of how your content needs to be syndicated or placed to drive quality traffic to your business..
Search engines have to recognize your website’s content to know how to rank your site.
How to get your content recognized:
- It is engaging and shareable by humans
- It is technically setup properly so search engines know how to rank it
The first point is drastically more important then the second. Search engines apply much more value to a website that humans trust and share then a website that merely provides proper meta tags.
Optimized Content for Humans and Search Engines
So, maybe you’ve finally found a few hours to sit down and develop content for your company’s website, that’s great! But, now you should be asking, “is my content optimized?”
The optimization process is not something that just happens for search engines either. You need content that is first for humans with technical on-site processes occurring as you make your content live. Here’s a graphic that shows our technical on-site methods for optimizing content. We’ve taken our approach directly from moz.com.