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10 Reasons Most Digital Marketing Campaigns Fail - The Killer Marketing Campaign Checklist

Growing your small to medium sized business today takes a solid understanding of how to operate at least one successful digital marketing campaign. Sophisticated marketing teams run multiple marketing campaigns across a wide variety of channels, like the following:
  • Organic search
  • Social media
  • Paid advertising (digital like Google Adwords or Google Shopping and physical like a magazine or local circulation)
  • Events (sponsorships or hosting)
  • Personal Referrals
  • Channel partner referrals
  • Purchase lead lists
  • PR (industry specific PR is typically more about digital brand building than lead gen)
  • Television
  • Radio
  • Newspaper (yes, these still work in the right geographies)
  • Outbound sales leads 

If you are an Owner or Marketing Manager of a small to medium sized business generating $800k to $30M in annual revenue, and one or more of your marketing plans are failing right now, this post will help you and your team right the ship.


On-page SEO Infographic: The SEO's Cheat Sheet for Perfectly Optimized Pages in 2017

This is a simple fast track guide to making sure your on page SEO techniques are up to speed for 2017.

SEO can do amazing things to your bottom line, however, one of the most overlooked areas of optimizing your website is on page SEO. On page SEO accounts for about 70% of the reason why you rank well, while backlink signals account for about 30%. Having a perfectly optimized page will impact your rankings in a big way.


7 Habits To Help Optimize Your Blog for Lead Generation​​

These days, online marketing is by far the method of choice for any business trying to increase its sales and market share, regardless of the industry. Whether your company provides a service or product, all companies can benefit from search engine optimization. One of the most important ways of generating new business and targeting your customers is through lead generation. Lead generation utilizes marketing techniques to help you identify and engage with your target audience in a way that ensures they go from potential customer to paying client.


Top 7 Digital Marketing Issues Professional Service Firms Request Help For

Because of their very nature, professional service firms face different challenges than product-based businesses, while still having to focus on common tasks such as improving sales rates and marketing efforts. Digital marketing is the most cost effective advertising channel available and can benefit any professional service firm if used correctly. That being said, they also require a lot of time to set up and optimize, so managing them can easily become a full-time gig and take up more than one of your team member’s entire schedule.


Inbound Marketing vs. Internet Marketing: Which One is the Best Fit for You?

While Internet Marketing dominated the early years of online business, Inbound Marketing has risen to popularity over the last 10 years and is fast becoming the dominant marketing strategy online. Nonetheless, the debate over the two marketing systems continues, and for those who are unsure about which strategy to utilize in their business it is often difficult to determine which camp has the upper hand. This undecided middle ground is where, for a long time, I found myself. It wasn’t until I was able to study and personally experience each of these two marketing strategies that I came to understand that neither side wins the debate. Rather, which strategy you use should be determined by the kind of services you offer and the buying habits of your customers.


3 Perfectly Conveyed Messages in Video Marketing

In communication, there exists an idea of “information richness.”


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