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How We Work

Our Proven Marketing Process For Business Growth

It is critical to understand the stage of business you are currently in and where you want to take your business. All our clients receive stage-appropriate marketing campaigns built on a proven 3-step process.

IRON Process, Interview, Research, Organize, Nail It
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01

Identify Your Business Stage

It is critical to understand the stage of business you are currently in and where you want to take your business to. All our clients receive stage appropriate marketing campaigns.

Business StagesNew EmployerSteady Operation7 Figure BusinessGrowth Company1 Percenters
Annual Revenue Range$100 – $300k$300k – $1M$1 – 3M$3 – 10M$10M+
Typical Employee Size2 – 34 – 1011 – 2526 – 10050+
PeopleOwner + Assistant or Key PersonOne TeamMultiple Teams & LeadersManagement TeamExecutive Team
Biggest Business ChallengesSalesMarketing & Service DeliveryPeople & SystemsLeadership & CultureMarket Share
Biggest Marketing ChallengesFundamentals, Need a Solid Website, Education, Need Lead Flow GoingLead Generation, 1 Channel, Need a Trusted ResourceLeads + Customer Community, Multiple Channels, Need CRMSales Funnels, Omni Channel, Need Customer CommunityIncrease Market Share
Digital Marketing Budget Range (% of Revenue)Minimum8% – 15%5% – 8%4% – 5%3% – 5%
02

Establish Sales & Revenue Goals

Having a target for our collective teams to hit is the first step to ensuring lasting success.

Traffic
Leads
Appointment
Jobs
Revenue
Marketing CampaignMarketing Campaign
Speed to LeadSpeed to Lead
SaleSale
Learn How to Define Your Marketing Goals →
03

What We Do

We believe iron sharpens iron – we are great at digital marketing and you are great at serving clients. We each bring a unique perspective to help each other learn, grow and perform as a team.

This means it's ok to challenge each other in a professional way to get better – together. IRON is an acronym that stands for Interview: Research: Organize: Nail It.

The following cycle repeats itself every 30 days during your relationship with FANNIT.

IRON Process Cycle, Interview, Research, Organize, Nail It

What Our Clients Are Saying

"I hired FANNIT to build me a website. 6 months after launch my company did an extra $750k in revenue because of the leads the website was driving. Now, we are going to do the rest of their program."

Cole Thompson
Cole Thompson
West Edge Landscapes

"FANNIT's services resurrected our business and made us a viable, productive company again. We are now stronger than ever. It felt like a miracle that FANNIT knew how to get New Life Rockeries back into the green."

Bobby Dappen
Bobby Dappen
New Life Rockeries

"We had an agency doing SEO, but were not moving up the rankings. I didn't take too long to see the difference after FANNIT took over. The results are there!"

Daniel Doran
Daniel Doran
Sta-Built Construction

"It's been a great experience working with FANNIT. We don't have the marketing specialists in our company and with these guys it just runs."

Roger Noriega
Roger Noriega
Vistascapes

"Working with Fannit for the last several years has been a wonderful experience! They're great to work with and have helped us scale our business and provide valuable strategy and insight into how to achieve our goals."

Liz Long
Liz Long
Carpet to Go

"Since working with FANNIT we've been able to book more appointments and get bigger jobs. We've had consistent growth, what more could I ask for."

Mark Brown
Mark Brown
Brown Building Contractors

"I didn't know much about SEO marketing. From when we started, we're probably 9X-10X since you guys FANNIT came on board. We've improved significantly."

Bobby Bisharat
Bobby Bisharat
Aegis Construction

"We couldn't have built our business without FANNIT. They've shown us how digital marketing works and have generated the local leads we've needed to keep our crews thriving."

Julianne Sherman
Julianne Sherman
Evergreen Window Cleaning & Home Maintenance

"Fannit transformed our Kingston Radon in just 5 months! Our Google maps traffic soared, and we now rank for 1,400 new keywords. Their services have significantly increased our leads and revenue."

Stuart Trier
Stuart Trier
Kingston Radon

"With the new website FANNIT built, we feel much more confident going into new jobs we're bidding on because it represents who we are extremely well. And people can find us online. FANNIT does great work."

Dave Milne
Dave Milne
Milne Electric & Technologies

"The SEO work FANNIT has done for me has increased my revenues, helped me launch a new service, and improved my marketing ROI. Hire this team!"

Jason Sexton
Jason Sexton
On the Go Moving & Storage

"FANNIT helped another one of my clients turn things around. They reduced our marketing costs by 300%, increased lead volume by 70%, and increased our revenue by $7.7M."

Jesse Stoddard
Jesse Stoddard
Attic Projects

"Fannit has taken excellent care of us, ensuring they understood our business, our budget, and our desire to grow. The investment we made was so worth it, the advice & execution of the strategy has led to remarkable revenue and profit growth."

Jesse Timmons
Jesse Timmons
Kingston Radon

"FANNIT has been great to work with from the beginning. The way they keep marketing accountable to sales is refreshing and their focus on reporting and tracking has allowed me to understand the impact my campaigns are having."

Dan Rawls
Dan Rawls
Precision Tree Service

Ready to Start the Process?

Schedule a free strategy call and we'll identify your business stage and build a custom marketing plan.

Schedule A Strategy Call →