We Built This Agency
To Save Our
Father's Business.
Trusted by 200+ contractors across the US
Neil Jr., Neil Sr. & Keith Eneix
Neil Sr. (center), the contractor who inspired Fannit
Great Contractors Lose
to Inferior Ones.
We Fix That.
Our dad, Neil Eneix Sr., ran a rockery and hardscaping business in the Pacific Northwest for decades. He was great at the work, better than his competitors.
But when the 2008 financial crash hit, the phone stopped ringing. He was losing jobs to contractors who were worse at the work and better at marketing.
That gap, between quality and visibility, is what Neil Jr. and Keith set out to close when they founded Fannit. Sixteen years later, we've generated over $300 million in revenue for the contractors we serve.
He was losing jobs to contractors who were worse at the work and better at marketing.
Keith & Neil Eneix, Co-Founders, Fannit
Two Brothers. One Mission.
Neil Eneix Jr.
Neil grew up watching his dad build a contracting business with his hands. When the 2008 recession hit and the phone stopped ringing, Neil and Keith built Fannit to close the gap between quality work and the marketing that sells it. He runs Fannit's day-to-day operations.
Keith Eneix
Keith grew up watching his dad build a hardscaping business in the Pacific Northwest. When the 2008 recession hit and the phone stopped ringing, Keith and Neil built Fannit to solve the marketing problem their dad couldn't. He's been running contractor marketing strategy ever since.
The Fannit Timeline
Built and operates a multi-seven-figure contracting business in the Pacific Northwest. Brother Neil runs day-to-day operations; Keith manages marketing strategy.
Launched FANNIT, a digital marketing agency, applying contractor-operator thinking to digital strategy.
Pivoted to contractor marketing after discovering the gap between what agencies offered and what contractors actually needed.
Launched Hardscape Marketing Crew, a done-for-you marketing agency built exclusively for the hardscape industry.
Launched the Hardscape Business Podcast, sharing weekly strategy and interviews with contractors across North America.
Published 'The Millionaire Landscaper', a 172-page marketing blueprint for contractors ready to scale past $1M.
Launched Hardscape CMO, a fractional CMO advisory brand for $3M+ operators needing strategic marketing leadership.
FANNIT and HMC together have served 200+ clients across the US, generating $100M+ in client revenue.
Our Core Values
These aren't wall art. They're the principles that guide every campaign decision, every client conversation, and every hire we make.
Leadership
We get hired to lead our Clients, not collect a check.
Honesty
We're honest with ourselves, Clients and Partners – even if it may be uncomfortable…
Expertise
Being an expert means 10,000 hours+
A Proven System.
Not a Collection
of Tactics.
Every Fannit engagement follows the same proven framework, because it works across every trade, every market, and every business stage.
Identify Your Business Stage
Every contractor is at a different stage, from $300K to $10M+. We build stage-appropriate campaigns, not cookie-cutter packages.
Define Your Revenue Goals
We use our discovery process to define your sales and revenue goals, then reverse-engineer the marketing needed to hit them.
Build Your Lead Generation System
SEO, paid ads, website, and content, all working together as a system, not a collection of disconnected tactics.
Track What Matters
Monthly reporting on cost per lead, lead volume by channel, and revenue attributed to marketing. No vanity metrics.
Scale What's Working
Once we know what's generating revenue, we double down. Winning campaigns get more budget. Underperformers get fixed or cut.
You Built Something Real.
Let's Protect It.
Schedule a free strategy call with Neil, Keith, or one of our senior strategists. We'll audit your current marketing, identify your biggest growth lever, and show you exactly what we'd do.