Personal Injury SEO Case Study: $2.3 Million in New Revenue

Our Personal Injury Attorney understands that most people work with attorneys only after something bad has happened. They believe that talking to a lawyer should not add to a victim's stress; rather, it should be the first step on the road to resolving the legal issue as quickly and effectively as possible.
793
Increased Top 10 Money Keyword Rankings to 793
7,122
Leads Increased to 7,122. An Average of 395 Leads Per Month.
24
Average New PI Cases Per Month
$192k
$192,000 of New Revenue Generated Per Month.

The Challenge

Our Personal Injury Attorney needed an aggressive SEO strategy to improve their cost per lead for personal injury cases. They had been using paid search as well as paid lead aggregators for years and wanted to begin to source their own leads to reduce cost while improving lead volume.

They had attempted multiple different sources for SEO including their own in-house solution but needed to implement an aggressive local SEO strategy that dominated their local market for their niche keywords while staying in compliance with Google.

The Solution

Personal Injury rankings are some of the highest difficulty keywords to rank as lawyers tend to have more resources to spend on ranking keywords that provide a high average return on investment. 

To combat the difficulty of the market we needed to do a gap opportunity analysis against their competitors to determine where they could improve with their local seo.

  • Created persona and market research documentation.
  • Implementation of Hubspot and workflow development.
  • Researched niche keywords and gap opportunity analysis.
  • Improved the site structure to help users find what they need quickly.
  • Created an easy content calendar system for competitor relevancy stealing campaign.
  • Improved keyword density via TF-IDF analysis on strategic money pages for 12 different city areas.
  • Analyzed current citations and competitor citations for a local conquest campaign.
  • Implemented a broken backlink and guest posting campaign for increased link velocity and overall website authority.
“After working with Fannit for the past couple of years, I would absolutely say that they are a great marketing & SEO company - I highly recommend them!”
Matthew Leyba
“Fannit is able to provide visibility to our marketing performance and that has helped us realize higher ROI on our overall spend.”
Matthew Russell
Managing Partner at Russell & Hill, PLLC
“Neil has been around business and enterprise his whole life and knows first-hand the challenges a small business faces when navigating the 'strange new world' of internet marketing. Fannit.com is a company that helps demystify the web and aids merchants with positioning themselves in a way that grows visibility, traffic and sales. I appreciate all they have done for my company. They have helped me navigate the waters of internet marketing and have provided valuable insight and strategies to help me connect with more prospective merchants and helped to make our popular coupon website more visible to consumers. I recommend them highly.”