Before working with Fannit, Russell & Hill had several marketing channels running, but were lacking a strategy that tied it all back to their ideal target audience.
The challenge came in the form of becoming true experts in their industry and partnering with them to gain as much knowledge as possible — only then were we able to drive amazing results in SEO, PPC, and introduce other advanced marketing tactics.
After creating a full-fledged marketing strategy together with Russell & Hill, we were able to implement advanced marketing tactics.
From an SEO perspective, they benefited tremendously for having a focus on local SEO in all of their cities as well as a complete overhaul on their website architecture to make it one of the most appealing, organized websites for Google to prioritize in the search engine results for attorneys in the area.
- Assessed initial sales metrics and website conversion performance
- Conducted research and targeted PPC highest converting keywords (buyer keywords)
- Focused message and positioning of Google AdWords campaign to appeal to ideal buyer
- Conducted conversion rate optimization on website to convert traffic from paid search and organic
- Operating 12-city SEO campaign