Before working with Fannit, our client had done very little with their SEO. The previous campaigns that were run had improper keywords, content, and reporting which inhibited the VP of operations from seeing the real return on investment.
As a result, Fannit was hired to clean up the digital marketing of the Orthopedic Physician Clinic and help drive more leads.
Like most Orthopedic Physician Clinics, our client lacked the technology stack needed to execute proper keyword research, content implementation, and tracking of the phone and form leads coming from all online channels.
- Moved their website to WordPress for easy content promotion.
- Optimized their site structure to allow users easy access to vital content.
- Initiated a competitor relevancy stealing campaign through in-depth keyword research, blogging calendar, and keyword density optimization (TF-IDF).
- Integrated phone and form tracking across the website and Google Local listings to provide easy reporting to the VP and marketing manager.
- Audited and began citation optimization and competitor citation conquest campaigns.
- Began broken backlink outreach and guest post outreach for high quality niche links.