Orthopedic Physician SEO Case Study: 5,483 New Leads Delivered

Our client's Orthopedic Physicians are board-certified in Orthopedics, Sports Medicine, Physiatry, and Anesthesiology / Interventional Pain Medicine, and each has advanced subspecialty fellowship training in Sports, Joints, Foot & Ankle, Spine, and Trauma.
First Time Phone Calls
Appointment Form Requests
Increased Organic Traffic 34%!
Increased Top Money Keyword Rankings 3,058 Positions

The Challenge

Before working with Fannit’s Orthopedic seo marketing services, our client had done very little with their SEO. As an  previous campaigns that were run had improper keywords, content, and reporting which inhibited the VP of operations from seeing the real return on investment.

As a result, Fannit was hired to clean up the digital marketing of the Orthopedic Physician Clinic and help drive more leads.

The Solution

Like most Orthopedic Physician Clinics, our client lacked the technology stack needed to execute proper keyword research, content implementation, and tracking of the phone and form leads coming from all online channels.

  • Moved their website to WordPress for easy content promotion.
  • Optimized their site structure to allow users easy access to vital content.
  • Initiated a competitor relevancy stealing campaign through in-depth keyword research, blogging calendar, and keyword density optimization (TF-IDF).
  • Integrated phone and form tracking across the website and Google Local listings to provide easy reporting to the VP and marketing manager.
  • Audited and began citation optimization and competitor citation conquest campaigns.
  • Began broken backlink outreach and guest post outreach for high quality niche links.
“FANNIT has provided the Community Health Center of Snohomish County with Internet marketing leadership, great content, and has helped us increase traffic and new patient conversions - they are easy to work with and provide grea...”
Mallory Lisk
“Plastic surgery is a competitive field to do internet marketing in. Our surgical group has tried working with other SEO companies and found FANNIT to be much easier to work with and transparent about their work. FANNIT is alway...”
Dr. Bryan McIntosh
“I love how personable and reachable Keith, Neil, and the rest of the staff are. If I have a concern, I can email (and even text!) them and receive a prompt reply. I have been working with FANNIT since December of 2016 and to da...”
Dr. Amanda Brimhall