Orthopedic Physician SEO Case Study: 5,483 New Leads Delivered

Our client's Orthopedic Physicians are board-certified in Orthopedics, Sports Medicine, Physiatry, and Anesthesiology / Interventional Pain Medicine, and each has advanced subspecialty fellowship training in Sports, Joints, Foot & Ankle, Spine, and Trauma.
4,963
First Time Phone Calls
520
Appointment Form Requests
37,163
Increased Organic Traffic 34%!
3,058
Increased Top Money Keyword Rankings 3,058 Positions

The Challenge

Before working with Fannit, our client had done very little with their SEO. The previous campaigns that were run had improper keywords, content, and reporting which inhibited the VP of operations from seeing the real return on investment.

As a result, Fannit was hired to clean up the digital marketing of the Orthopedic Physician Clinic and help drive more leads.

The Solution

Like most Orthopedic Physician Clinics, our client lacked the technology stack needed to execute proper keyword research, content implementation, and tracking of the phone and form leads coming from all online channels.

  • Moved their website to WordPress for easy content promotion.
  • Optimized their site structure to allow users easy access to vital content.
  • Initiated a competitor relevancy stealing campaign through in-depth keyword research, blogging calendar, and keyword density optimization (TF-IDF).
  • Integrated phone and form tracking across the website and Google Local listings to provide easy reporting to the VP and marketing manager.
  • Audited and began citation optimization and competitor citation conquest campaigns.
  • Began broken backlink outreach and guest post outreach for high quality niche links.
“Fannit has provided the Community Health Center of Snohomish County with Internet marketing leadership, great content, and has helped us increase traffic and new patient conversions - they are easy to work with and provide great value with our marketing budget.”
Mallory Lisk
“Plastic surgery is a competitive field to do internet marketing in. Our surgical group has tried working with other SEO companies and found Fannit to be much easier to work with and transparent about their work. Fannit is always quick to clarify expectations and results. They provide our surgical group with an easy to understand monthly report that tells me exactly where my lead volume is at in comparison to previous months. Having this really helps our group stay on top of the leads and sales of our company.”
Dr. Bryan McIntosh
“I love how personable and reachable Keith, Neil, and the rest of the staff are. If I have a concern, I can email (and even text!) them and receive a prompt reply. I have been working with Fannit since December of 2016 and to date, I have nothing negative to report 🙂 They are reliable, consistent, honest, and I am glad I have them on my team. I was ready to take my small medical practice to the next level. I knew that I needed to expand my online marketing presence and SEO but I didn't really know where to start and who to trust. Most marketing companies are crazy expensive and only work hard for you for the first few months and then drop off the radar. Fannit has been consistent with meeting our weekly and monthly deadlines and goals. I love that they reach out to ME with feedback and progress reports instead of having to bug them for updates. My business has exploded this past 9 months and I owe it all to Fannit. I give them 5 out of 5 stars!”
Dr. Amanda Brimhall