Expert Solar SEO Marketing Services
There are thousands of solar companies in the United States and, as the owner of a solar company, chances are you face stiff competition in your city or state.
Stepping away from the noise and getting prospective clients to notice your business can be a challenge. This is especially the case if all you have is a maximum of a hundred words in a crowded ad page or thirty seconds of airtime on the radio.
If you want to stand out, you need search engine optimization (SEO.) When a prospective client is thinking about improving their home’s energy efficiency, the first thing they will typically do is take out their phone and do an online search.
If your website doesn’t appear on the first page of search engine results, you are losing customers to your competition. You have to optimize your website for search engines.
What is SEO?
Search engine optimization is the implementation of different strategies to improve your website and rank better in Google search results. The SEO strategies work together to boost your site’s search engine ranking, and include, among other things, keyword research, content creation, cleaning up HTML code, and building backlinks from reputable sites.
Without this combination of strategies, you will not rank in search engines. Traffic from organic searches will be non-existent.
In essence, SEO is based on keywords, which are common phrases that people search. Each keyword performs differently in terms of traffic, number of searches, and competition. Keyword research will allow you to find and target terms that your audience is searching.
Content is another crucial component of any SEO strategy. Content in the form of videos, text, and images showcase your authority and provide your site visitors with valuable information. And it is also a medium for targeting keywords.
The Benefits of SEO for Solar Companies
Search engine optimization can benefit your solar company in several ways. Because search engines prioritize value and relevance, optimizing your site for SEO will also increase your website’s ability to convert leads into buyers.
Although SEO is a more effective strategy to reach customers, it is a more affordable marketing method than placing ads. Ranking organically on Google doesn’t cost anything – it’s free advertising in a place where prospective clients look. Add to this, the fact that ranking on the first page of Google will increase your brand credibility exponentially.
Additionally, SEO increases traffic to your website. The first page of Google is, by far, one of the most effective website traffic sources there is. If you rank in the first three or four results, you will have a consistent stream of clients, your business will grow, and your income will increase.
Contact Fannit Internet Marketing Services
- Home Services
Search engine optimization requires continuous input. You must create content and update your website regularly, and you have to carry out audits to gauge your site’s performance. As someone with a business to run, you may not have the time to keep your website optimized for Google.
Fannit can provide you with proven, effective SEO strategies that are specially formulated for your solar business. Contact us today to learn how we can help grow your income.