Indianapolis Search Engine Optimization Services
Business building for companies in Indianapolis, Indiana is our passion, and SEO has been the #1 way we drive growth since Fannit was founded in 2008. Our Indianapolis SEO services empower you with an Indianapolis SEO consultant who’s up-to-date on the latest SEO tips, tricks, and tactics for achieving the results your company needs.
At Fannit, we provide reliable Indianapolis SEO services for all types of businesses, including B2B and B2C firms. Our team of knowledgeable digital consultants has decades of combined experience, superb training, and access to top-notch tools that allow for the creation of tailored plans for our clients. To learn more about our graphic design, website design, and marketing firm, contact us today and we’ll be glad to help.
What Is the Definition of Organic Search Marketing?
Before discussing our Indianapolis SEO services, let’s go over the definition of SEO. Search engine optimization is a form of online marketing designed to help you achieve higher rankings on Google and other search engine results pages. SEO professionals use a collection of different tactics, but the goal is to make sure that your pages are among the top-ranked results whenever there’s a relevant search in your service area.
There are various approaches to creating SEO campaigns, so you need to figure out which techniques work best for your company. In general terms, SEO strategies can be divided into on-page and off-page search engine optimization.
On-page SEO focuses on the content, graphic elements, page loading speed, and other elements that are on your site, directly under your control. Off-site SEO, on the other hand, consists of improving the reputation of a company on third-party platforms, like review sites or local listing platforms. These variables are not directly under your control, but you can use a variety of methods to improve your business reputation and get higher search results rankings for your site.
Why Focus on Organic Search?
There are many types of marketing and advertising alternatives you can opt for, but SEO is among the most effective because it attempts to promote your products and services through search engines.
Today, people in Indianapolis turn to Google and similar search platforms whenever they need products and services. By focusing on creating an SEO Indianapolis marketing plan, you can ensure that your site is among the top results whenever a user in your area searches for your solutions.
The best part is that marketing your business on search platforms is free because you don’t have to pay for each lead or visitor you generate. At the same time, the users visiting your site are ultra-engages because they are actively looking for information about your services, which dramatically increases your chances of success.
In addition to the above, Indianapolis SEO is a great alternative because it can improve:
Credibility and Reputation
People turn to Google to find all types of providers in Indianapolis because they know that this search platform will deliver results in order to relevance and quality. In other words, the websites at the top of the results tend to have the best reputation, or at least that’s the way that most users analyze the results.
SEO can help you claim one of the top search engine rankings for every relevant search term you target. If you appear at or close to the top of the rankings next to all of the top providers, you’ll instantly enhance the perception that the audience has of your business. That said, remember that having a top ranking on search results will only help you establish a good rep, so you need to maintain it by delivering great content on a consistent basis.
Web Traffic Volumes
Search engines generate a huge amount of all internet traffic because they are the first points of call whenever users have a question. This means that Google and other platforms can drive a virtually endless amount of traffic to your website. And, since the traffic generated in search engine results pages consists of engaged users, you’ll be receiving a higher number of interested people looking at your site.
Keep in mind that your business website needs to be prepared for a sudden rise in traffic. The quality of the servers you hire and the performance of the elements on your site will define whether your content loads quickly and has the right impact. Therefore, you should review technical, functional, and design elements that affect user experience to ensure that all of these are on point.
While most business owners and local SEO specialists focus heavily on generating leads, the truth is that this type of marketing can also help improve your branding efforts. The branding boost starts with a better reputation thanks to the high rankings. But, business owners can make sure that their branding elements are prominently displayed in the results pages in order to bolster their visibility.
Developing a branding and SEO plan that works synergistically with the rest of your digital campaign requires an in-depth understanding of the different techniques at your disposal.
By working with a knowledgeable Indianapolis SEO company that has first-hand experience developing SEO campaigns, you should be able to develop superb content that boosts your marketing efforts while increasing the visibility of your brand.
We’ve worked with many clients that avoided SEO for many years because they thought it required a large budget to be successful. The truth is that this marketing technique is suitable for any business because it can be adapted to all budget sizes. This means that businesses can develop a basic SEO strategy and adjust it later on once they start seeing results.
It’s important to note that SEO works best when businesses have a bigger marketing budget because making more improvements at once can accelerate your results. That said, you shouldn’t sacrifice the quality of the SEO services you hire in order to keep costs low. Remember, the Indianapolis SEO agency you work with will directly impact your chances of success, so don’t hesitate to work with the best alternative.
SEO campaigns can be adapted to almost all budgets, but this type of marketing also has the potential to generate an extremely high return-on-income (ROI). If you develop an SEO strategy that helps you get higher rankings and improve user experience on your site, you’ll boost the number of visitors while increasing the chances of getting their contact information.
Remember, your SEO campaigns have almost limitless potential in terms of the number of new customers they can attract. Your small business website can easily become your main source of leads if you manage to land one of the top rankings on Google.
The best part is that SEO requires an initial investment, but the costs tend to decrease afterward because maintaining your campaigns is less resource-intensive. This means that your profitability goes up over time rather than the other way around.
Short and Long-Term Success Metrics
One of the biggest benefits of having an Indianapolis SEO plan is that it can help improve your short and long-term success metrics. There are many statistics that allow you to determine how your SEO campaigns are performing, for example, conversion rates, click-through rates, and the number of leads generated. SEO revolves around creating a better user experience, which can give your short and long-term success metrics a significant boost.
With the above in mind, you need to track the metrics of your SEO campaigns in order to figure out if your Indianapolis search engine optimization strategy is working. If you’re not sure how to track your success metrics or which statistics you should keep an eye on, our team of SEO experts will be glad to help. To learn more about our SEO strategy development and implementation services, contact us today.
Choosing The Best Agency
Developing, maintaining, and monitoring an SEO plan is a full-time job that requires a substantial amount of knowledge about web design, search engines, content, and the relationship between all of these elements. Businesses can dedicate one or more team members to their SEO strategy, but this doesn’t mean that these employees will be able to string together a successful campaign.
Instead, businesses can opt to work with experienced Indianapolis SEO companies that offer marketing strategy creation and web development services. These SEO experts can implement link building plans, content writing schedules, keyword research protocols, and other processes that enhance the performance of your marketing machine. All this while the rest of your team focuses on generating leads and delivering a great experience to your customers.
Remember, there are dozens of different online marketing services providers in Indiana, so you need to find a reliable SEO team that can help address all of your site shortcomings.
Some of the elements you should consider before choosing an Indianapolis SEO firm include:
Many marketing agencies offer SEO services in Indianapolis, but this doesn’t mean that every provider has experience with the different types of online marketing strategies. You should take the time to research the company and ensure that it has experience with SEO, internet marketing, and web design before committing to a marketing solutions provider.
Businesses can always check out review platforms, customer testimonials, case studies, and other resources that help them understand the quality of the online marketing agency being evaluated. At the same time, you can also speak to your marketing solutions provider and ask questions about the techniques being used to gain a sense of how knowledgeable the SEO team is.
Approach Type and Strategies
There are dozens of different elements that affect the performance of your SEO campaign. Because of this, SEO experts can choose from a collection of techniques to improve the ranking of the site they are optimizing. When you speak to your potential SEO company, remember to ask about the techniques and strategies they use. We believe that the best results are obtained with a wholesome strategy that looks to improve content writing quality, social media presence, and other variables to get a better rank.
It’s important to understand that some SEO strategies will need to be revised depending on what changes Google makes to its ranking algorithm. As a leading SEO company in Indianapolis, Fannit follows Google closely to make sure that our clients are prepared for any major chance that the search engine makes to the way it calculates search engine rankings. Likewise, you should also make sure that your Indianapolis SEO company also pays close attention to the latest updates to keep your rankings high at all times.
To find the best Indianapolis SEO company, you need to evaluate the track records of all your potential suitors. But, even though this step is obvious, SEO companies can’t share specific details about their clients with everyone under normal circumstances.
At Fannit, we’ve provided stellar results to countless clients and we’ve created dozens of case studies to showcase our skills. We’ve received authorization from and collaborated with many of our clients in order to carefully map and break down how we achieved top rankings across search engines. If you want to learn more about our track record, contact our team today and we’ll be glad to help.
What to Expect When Hiring Fannit’s Services
Fannit is not only an SEO Indianapolis, IN expert, but also a full-service digital company that can help you revamp your brand, boost your social media visibility, and gets top rankings in search engines. We’ve earned a reputation as a leading SEO company in Indianapolis because we aim to exceed our clients’ expectations every single time.
We assign a consultant to each one of our clients, but our team of SEO experts relies on a pool of collective knowledge as well as state-of-the-art tools to deliver the best possible results to each one of our partners.
At Fannit, our SEO team takes a collective approach to help the businesses we work with. Let’s take a look at some of the elements we can take care of as part of our SEO and internet marketing solutions.
The websites that claim to top rankings of your relevant search results hold the gold standard in terms of keywords, link building, and other SEO variables. Instead of figuring out the winning formula by process of elimination, we take the time to analyze our clients’ Indiana competitors and figure out which parts of their campaigns are producing the best results.
We have access to a collection of tools that helps us evaluate the domain authority and other elements of your competitors’ websites. After performing a thorough analysis, we mimic some of the strategies and apply them to our clients’ plan, for example, a similar keyword density in the most important pages.
In SEO, keywords are the terms that your potential customers search for whenever they are looking for companies in their areas. In simple terms, keywords help Google determine if your pages are related to the searches that your audience members are performing. Needless to say, your content needs to have the right keywords in order to attract the right type of user.
Our team of Indianapolis SEO experts searches for the most relevant keywords using powerful research tools such as AHREFS and SEMrush. That said, we also pay close attention to the intent of each term we choose in order to ensure that the users that check out your pages have the right intentions.
Content is one of the pillars of Indianapolis SEO. Besides including the right keywords, your content should follow a sound structure and deliver valuable information that encourages users to spend more time on your pages. At the same time, remember that content encompasses all elements on your website including design variables, images, and all other user-facing variables.
Our Indianapolis SEO company specializes in the creation of all types of online marketing content, including blogs, infographics, corporate videos, and everything in between. Besides increasing the range of relevant keywords that your content includes, publishing quality materials will also help your organic link building efforts and domain authority ratings.
Our Google organic marketing specialists don’t only develop and implement SEO strategies, but they also ensure that our clients’ websites are properly optimized.
Website optimization is the process of making adjustments based on the performance of your content in order to improve rankings and overall performance. Websites that aren’t optimized tend to have stagnating or declining performance, whereas pages that are regularly adjusted provide better results.
There are a few basic elements you need to keep in mind before you start optimizing your content. For example, you need to collect enough information about your audience in order for your optimizations to be accurate. If not, you run the risk of missing reading user trends and making changes that don’t produce positive results.
Fannit clients can rest assured that their optimizations are being performed by a team of experienced SEO consultants. Besides implementing and removing certain keywords, we also analyze the architecture of the websites we optimize and make sure that all technical elements are properly set up.
Backlink Monitoring and Building
Backlinks have been around since the early days of SEO and they are still crucial for companies that want to get to the top Google rankings. In simple terms, a backlink is a link located on a third-party site or app that points to one of your pages.
Google uses backlinks to grow its index and to determine if a website is a reliable source of information. For example, if a site that has high authority metrics links to your content, Google will assume that you also deliver excellent information. However, if you are only getting backlinks from websites that are not trustworthy, these have a negative impact on your rank.
Our team uses the tools at its disposal to keep track of the websites linking back to our clients’ content and make sure that these sites have a healthy backlink profile.
Regular Updates and Reports
There is nothing more frustrating than working with SEO companies that have poor communication skills. This is the reason why our Indiana Google marketing agency strives to keep our clients in the loop of their progress at all times.
Besides sending you any emergency alerts, we also provide regular updates and send reports to show exactly how your budget is being spent and what you’re receiving in return. If you want to know how our team can improve your website ranking, contact us today and we’ll be glad to help.
Improving Your Indiana Business Website for SEO
Although an Indianapolis SEO company can simplify the whole process, it’s possible to implement SEO best practices without working with a marketing agency. There are dozens of SEO companies out there and many Indianapolis businesses prefer to get the ball rolling with an in-house team before bringing in professional help.
Let’s take a look at some of the steps you need to take to improve your business website.
Study the Target Market
Simply attracting users doesn’t mean that your website will automatically start generating a huge number of leads. Indianapolis SEO companies usually start off by conducting thorough target audience research because this helps them produce more engaging content. And, Indy companies that want to optimize their websites by themselves should do the same.
There are many different tools that you can use to analyze different competitor trends and many of these are free of charge. Google Trends, the unpaid version of Buzzsumo, and Answer the Public are among the best platforms to help you understand the way your audience members are behaving at any given time.
Identify the Best Techniques
SEO is a superb marketing approach, but it actually works best when combined with other techniques that help improve the performance of your content. If you’re not familiar with PPC, social media marketing, and other online promotion methods, you need to get familiarized with these and learn how to combine them with SEO.
Unpaid approaches like SEO and organic social media marketing tend to produce gradual results, so companies that want to generate leads immediately should consider investing in paid methods like Google Ads. Paid campaigns can help drive traffic to your website right away, and you can always reduce your PPC investment once your SEO efforts start producing results.
Develop a Strategy
Choosing the types of online marketing techniques you will include in your marketing mix is one thing, but putting these together in a wholesome strategy is a whole other endeavor. Your marketing business plan should be as detailed as possible. It should state whether your strategies overlap at some point, when this will happen, and how it will benefit you.
For example, will you direct PPC traffic to the same pages you’ve optimized for SEO? Or will you implement separate landing pages to make tracking easier? Have you implemented forms to collect addresses for email marketing? And what about the actual sequences users will receive? These are some of the main questions you need to answer before you start creating your website content.
Choose Keywords and Create the Initial Content
After you work out the specific strategy details, it’s time to conduct keyword research and track down the terms you’ll include. Remember that every page or blog should have one main keyword followed by closely related variables. If not, your pages will compete for a large set of keywords, telling Google that your page is not as specialized as other competitors.
When your keyword list is ready, you can start creating your content. Keep in mind that you should develop written materials for different parts of the sales funnel, including pieces that help you transform users into qualified leads.
Following the different stages of the sales funnel, your written text should:
Attract Potential Customers
As a first step, you should create beginner-level material designed to simply attract customers. These pieces should be designed to attract top-of-the-funnel leads and increase the number of relevant users that visit your company website.
The tone of these materials should be informational and straight-to-the-point. That said, you can also include a few indirect pitches that showcase your business without sounding too aggressive.
Transform Visitors Into Leads
Next, you should focus on transforming website visitors into leads, a process also known as converting users. There are many types of content that you can leverage to transform visitors into leads, like downloadable guides and case studies. But, if you’re not comfortable creating these intricate materials, you can always partner with an Indianapolis SEO company with experience developing downloadables.
Generate Sales Online
After your lead-generating content, you should focus on materials that help you close more sales online. Depending on your industry, you may not be able to generate sales on your website. But, in these cases, your main goal should be to generate the closest possible conversions, for example, a quote request, phone call, or in-person appointment.
Ensure Customers Are Delighted
Despite the fact that the average Indianapolis business doesn’t focus on this step, making sure that customers are delighted is a great way to increase the chances of getting repeat business or referrals. Whether you choose to work with a website marketing agency or not, referral clients tend to be among the most profitable because they are a direct result of a happy customer who has shared his or her experience.
Improve Your Content Through Data-Driven Optimization
Finally, you should perform data-driven optimizations that help you achieve sustained company growth. In other words, you should analyze the performance of your website, figure out which elements are improving the user experience, and attempt to mimic these throughout the rest of your site. Plus, you should also identify variables that are not having a positive effect and take care of these as well.
Indiana SEO Marketing Strategies
In addition to SEO, you have a huge collection of alternatives to help market your Indianapolis business website online. The good news is that most mainstream types of online marketing are compatible with SEO, so you can use a combination of approaches to promote your Indianapolis business on the web.
Let’s go over the different types of online marketing strategies that you can pair with SEO.
Inbound marketing is a digital promotion approach that aims to attract users who are already looking for the services or products available at your business. Rather than focusing on one single channel, inbound marketing uses a collection of methods to attract interested users to your business website.
Content marketing is a digital promotion that revolves around creating quality materials like blogs, infographics, and other types of content in order to showcase your knowledge. The idea is to attract users who are trying to solve issues that you can help with and convince them that you’re the right Indianapolis business for the job.
Pay-per-click or PPC advertising is a form of paid online marketing that allows you to place ads on websites, search engine results pages, and other places around the internet. Google Ads is the most popular and trustworthy PPC network. It allows you to place ads in local Indianapolis search results pages, which means that PPC can start generating leads and customers right away.
Social Media Marketing
Social media platforms have evolved from publishing platforms to legit lead sources for your business. Depending on your audience, you may need a Facebook, Instagram, and LinkedIn strategy, so study your potential customers and figure out which networks will give you the highest chances of success.
Email business marketing has garnered negative attention in the past, but this form of online business marketing in Indianapolis is still among the most effective ways to nurture leads and turn them into customers. If you’re not sure how your email sequence should work, get in touch with our online marketing agency and we’ll be glad to help.
Review Site Monitoring and Reputation Management
Business review websites help Indianapolis consumers find the best companies. Even though you don’t have direct control over the ratings and reviews on these sites, you can influence your reputation if you take the right steps. This process is called online reputation management and it can significantly boost the overall performance of your digital campaigns, but it can become tedious if kept in-house.
Advantages of Working with a Seasoned Agency
Below, we’ve listed some of the advantages of working with an online business promotion specialist like Fannit.
Get In Front of Customers When They Need Your Services
Your business content won’t have the right impact unless your customers can see it. SEO allows you to get in front of your customers when they are actively searching for your products, increasing your chances of getting business from these users.
Create Outstanding Content
The content on your site works as a reflection of your business knowledge. By working with a reliable SEO firm, your blog and service pages will deliver valuable information that helps establish you as a leader in your industry.
Generate a Consistent Number of Leads Online
For some businesses, the most challenging part of developing an online strategy is finally generating leads online. By partnering with the right expert, you will transform your website and social profiles into consistent sources of quality leads.
Manage Your Brand Reputation
Your business branding efforts are important because they make your brand recognizable. But, a seasoned agency can also make sure that you have a good business reputation and that your brand is associated with quality results.
Build Trusting Connections with the Target Market
Your target audience will define whether your business is successful or not. The good news is that working with an expert means that you will build long-lasting relationships based on quality, rather than outdated marketing tactics.
Understand the Buyer’s Journey
Finally, business owners and marketers learn a huge amount of new details about the buyer’s journey when partnering with a knowledgeable marketing specialist. This allows them to increase conversion rates now while also giving them the resources to create better materials later on.
Ready to Build an Indianapolis Business SEO Strategy? Contact Us Today!
Creating an Indianapolis business SEO blueprint takes time, but it can help you make better decisions and keep you on the right track during your content creation process. Just remember to set your goals early on and make sure that your strategy is flexible enough to be adjusted based on your results.
Are you looking for reliable Indianapolis SEO services for your business? Contact Fannit today and our organic search marketing experts will be happy to start discussing your local SEO strategy today!