Houston, Texas Search Engine Optimization Services
Business building is our passion, and SEO has been the #1 way we drive growth since Fannit was founded in 2008. Our SEO services empower you with an SEO consultant who’s up-to-date on the latest SEO tips, tricks, and tactics for achieving the results your company needs.
At Fannit, we specialize in helping business owners in Houston, TX attract more website visitors and transform these into paying customers. That said, developing a digital marketing strategy, producing engaging materials, and focusing on conversion optimization is a full-time job. The good news is that we provide a wide range of paid and organic search engine marketing services designed to help all types of businesses achieve long-lasting results. If you’re looking for the best digital marketing agencies in your area, contact our Houston SEO company today and our team will be glad to help.
What Is Houston SEO?
An SEO Houston marketing strategy can help you connect with your audience like never before. However, it’s important to understand SEO properly if you want to make adequate adjustments or hire the right firm. Simply put, SEO is a type of digital marketing strategy that focuses on driving users to your business website via Google and other search engines.
Every day, your target audience turns to Google and other search engines to help them find a business or company in Houston. Search engine optimization strategies allow you to boost your rankings with the aim of appearing on the first page of Google search engine results whenever there’s a relevant search in your service area.
Simply appearing on Google search results can boost your website traffic. But, with more than 75% of people choosing a website on the first page of Google search results, appearing in the top 10 positions can exponentially increase the number of potential clients that visit your website. Not to mention the fact that this can also inject life into your link-building strategy and help you collect organic backlinks.
Keep in mind that the variables that affect search engine optimization can be divided into on-page and off-page SEO in Houston.
On-page Houston search engine optimization (SEO) encompasses all of the variables on your website, like the written materials, images, page loading time, and any other element that affects user experience. The key to establishing good on-page Houston SEO is to develop quality materials while also ensuring that your website is functional.
Search engine optimization on-page variables are directly under your control, but you need to understand all of these variables and how they affect potential customers that visit your website. As long as your on-page materials are readable, have an engaging website design, and are built on sound architecture, you’ll increase your chances of getting higher search engine rankings.
In addition to on-site variables, successful search engine optimization Houston strategies also require off-page SEO improvements. As the name suggests, off-page SEO encompasses variables that are not located directly on the site, but still affect search engine optimization algorithms. Some off-page SEO variables include social media presence, business website reputation, and reviews on relevant local listings.
While some are easier to manage, like social media profiles, keep in mind that most off-page SEO variables are not directly under your control. What’s more, some off-page variables directly impact the user experience, for example, a review website or local listing platform. Therefore, you need to have a specific process or other types of marketing solutions in place to monitor and manage these third-party profiles to the best of your ability.
Advantages of SEO in Houston, TX
Search engine optimization (SEO) has become one of the most popular types of marketing because it can help build a strong connection with prospects who are already interested in a specific product or service.
If you own a company in Houston, SEO campaigns can help you transform your website into a lead-generation machine while simultaneously boosting other parts of your marketing mix, like your content marketing strategy. But, as we mentioned before, developing, implementing, and monitoring your SEO internet marketing strategy requires a lot of resources.
Fortunately, working with an SEO agency in Houston like Fannit can relieve pressure from your internal team. This means that your SEO team will handle all of your organic search marketing, while your in-house specialists focus on providing a great experience to all customers or clients you serve.
Let’s take a look at some of the top benefits of creating an SEO web design strategy and implementing this type of marketing.
Small businesses always struggle to establish themselves in large cities like Houston, TX. But, with so many potential customers turning to search engines to track down products or services, you can now boost the credibility of your business without needing testimonials or referrals. The reason for this is that search engines like Google calculate their results based on quality and relevance.
Even if not all consumers are fully aware of this, users trust that Google will provide them with a list of the best companies in Houston. So, if your business appears on the first page of relevant search results, your potential customers will automatically see you as one of the leaders in your industry.
Better Brand Recognition
Besides establishing yourself as a trustworthy company, you’ll also improve brand recognition and give your overall branding efforts a solid boost. But, to have this effect, you need to have a clear brand identity and make sure that all elements on your site are functioning properly. After all, customers treat your business website as your online storefront, so they will evaluate the quality of your products and services based on your materials.
There are many indicators that can help you determine if your brand isn’t being recognized or if your materials don’t have the right effect. One of these is a low conversion rate, which usually means that there is a lot of traffic that’s not being converted because of a flawed website design element.
If you’re not sure where to start or how to identify these variables, don’t hesitate to contact Fannit today and inquire about our Houston SEO services.
Larger Web Traffic Volume
Since your business website acts like a digital version of your company, then having more visitors gives you a higher chance of generating a higher number of leads. Millions of people in the US rely on Google every day, which means that SEO can help drive huge amounts of traffic to your website.
With the above in mind, remember that driving a large number of users won’t yield the right results unless you have a high conversion rate. In simple terms, the conversion rate on your site measures how many leads (or sales, depending on the business) you generate online. If your conversion rate is optimal, a higher number of visitors should directly translate into a higher number of leads or sales.
Cost-Effectiveness and Profit Margins
Many companies avoid working with a Houston SEO expert because they are worried about costs. But, setting up SEO campaigns without a strategy or an SEO team that has an in-depth understanding of Google ranking factors can be more expensive than hiring skilled SEO experts from the get-go.
Contrary to what some company owners think, SEO doesn’t require a big budget in order to be successful. As a matter of fact, Houston SEO and web design strategies can be adapted to almost all budgets. Once you start seeing results or have a bigger budget, you can make adjustments and boost your efforts to get better results.
Long and Short-Term Goals
It’s important to understand that Houston SEO is a gradual strategy by design. This type of internet marketing approach takes time to produce results because Google and other platforms have a variety of security mechanisms in place to protect against SEO manipulation. This means that the more competitive the word, the longer it will likely take to rank for it. However, this is good news for businesses that want to implement a long-term plan that doesn’t require a huge monthly investment.
At the same time, it’s easier and faster to achieve high rankings for long-tailed keywords and other terms that don’t have as much competition. Because you can achieve these high rankings in a relatively short period of time, there are some SEO approaches that can help you attain results almost immediately. But, this requires advanced knowledge of how keywords and yearly trends work. If you’re not sure how to develop strategies for short or long-term success, contact our digital marketing agency and our SEO experts will be glad to help.
Tips to Choose the Best Houston SEO Company
Fannit has established itself as a leading SEO company in Houston, TX thanks to an SEO team that has decades of combined experience. Our internet marketing and SEO experts have the skills, knowledge, and tools to build the best plan for your Houston business. Besides taking care of the graphic design and other creative elements, we also identify the best keywords, analyze leading competitors, and develop tailored strategies for all clients.
There are hundreds of different internet marketing agencies in Space City, but not all SEO services Houston providers are the same. You have to evaluate each one individually and determine which digital marketing and SEO company in Houston gives you the highest chances of success.
Let’s take a look at some of the elements you should consider when evaluating the graphic design and SEO experts.
SEO, Web Design, and Digital Marketing Expertise
Working with a Houston SEO consultant can help increase traffic to your site, but you need to make sure that your specialist has extensive experience in the field. You need to get familiarized with basic SEO concepts in order to gauge your potential partner’s knowledge. Not only this, but you should also ask to see the agency’s web design portfolio, or at least examples of the websites it’s created.
Besides asking questions, you can also see what certifications and similar achievements your Houston SEO firm has under the belt. Our internet marketing agency is a certified Google partner, but we also continue to up-skill our SEO team members to deliver the best results to every client. To learn more about working with our digital advertising agency, contact us today.
Approach to SEO
With so many elements influencing search rankings, SEO companies in Houston can actually take a variety of steps to improve the positions of their client websites. But, the techniques used to achieve good SEO rankings can be divided into blackhat and whitehat SEO.
Track Record and Reputation
There’s a huge number of Houston SEO companies and one of the best ways to gauge how knowledgeable these are is to research their track record and reputation. But, finding out the quality of an agency’s digital marketing and SEO services without testing them out first-hand can be challenging.
The best thing you can do to analyze a Houston SEO agency’s track record and reputation is to research it on reliable review sites. At the same time, you can also look at local listing platforms in Houston as these usually have a review or grading section as well. In case you’re having a hard time finding the ideal SEO consultant in Houston, contact Fannit today and our team will be glad to help.
Why Should You Hire Fannit SEO Services?
As a leading Houston SEO marketing agency, Fannit has earned a reputation for helping companies achieve long-term success through tailored digital marketing strategies. Our team of SEO experts can help you set realistic marketing goals as well as milestones that can help ensure your campaign is producing the right results.
The best part is that our Houston SEO services are suitable for all types of businesses, including B2C as well as B2B businesses. Not only this, but our internet marketing agency can also develop wholesome digital marketing plans that include other forms of online advertising, including pay-per-click (PPC), social media, and many more.
When you partner with Fannit, you enjoy benefits like:
Current Content Evaluation
The current content on your website directly influences the SEO performance of each page. For this reason, the first thing our team does is evaluate the current content on your page and figure out how to improve these materials. There are usually two choices in this scenario, which are building on what already exists or rewriting the entire content from scratch.
It’s important to understand that the content on your Houston business website should help customers while also moving them down the sales funnel. If your blogs and other marketing materials are not having this effect, then it’s almost always better to completely start over.
Leading Competitor Monitoring
While it’s true that Google and similar platforms don’t share the algorithms used to calculate search rankings, we can still learn a lot from the companies that claim the first position. The problem is that most business owners in Houston don’t know how to conduct proper competitor research or what to do with the information collected.
At Fannit, our team of Houston SEO and web design experts conducts extensive competitor research as part of our services. We take the time to identify leading companies in your industry and dissect their digital marketing strategies in order to learn from their collective success. Then, we develop a process tailored to your business that includes a unique version of the competitors’ techniques, when applicable.
Keyword Research and Implementation
Keywords are the central piece of almost all digital marketing and business development plans. In this context, keywords are the terms that prospects use to conduct queries on search platforms. By finding the keywords that your prospects use when looking for your products or services, you’ll be able to connect with your target audience at the right time.
Besides finding the right keywords, you also need to make sure to include these on your website. Remember, the order and overall placement of every keyword in your site will affect its Houston SEO performance, so you need to carefully choose where to place each one. If not done properly, Google may penalize you for overusing a specific keyword and reduce the amount of traffic you get.
Campaign Performance Reporting
As a business owner in Houston, TX, having control over your campaigns is essential for success. This is one of the reasons why many company owners avoid working with a third-party SEO agency. However, we understand the importance of keeping open communication lines, which is the reason why we proactively send out performance reports to our clients on a regular basis.
Besides updating you with the performance of your business marketing campaign, our reports also highlight the different steps we’ve taken and changes in your rankings. Furthermore, our team can develop a customized process that allows you to track exact metrics depending on your goals. So, you can speak to our team of SEO consultants if you want to receive custom advertising reports from us.
Building a Robust Backlink Profile
Keywords are crucial, but backlinks are among the oldest and most important factors for determining the rank of a website when there’s a relevant search. A backlink is a link that is located on a third-party page and points to a piece of content on your website. Google analyzes your website’s backlink profile, which is the list of sites that point back to your pages, in order to help calculate search positions.
Google discourages the purchase of backlinks, but creating a great backlink profile is possible if you regularly submit great content. The idea is that other leaders in your industry will link to your site as a resource, thus giving your content a boost while also establishing you as a leader within your space.
Improving Your Website SEO in Houston, TX
Working with an SEO agency in Houston, TC can improve your chances of success. However, you don’t have to partner with an SEO company to make meaningful adjustments to your website. Many owners and business marketing managers prefer to keep their web design and SEO campaigns in-house, even if it means dedicating an entire team to the marketing process.
Keep in mind that your business requires a tailored plan, regardless if you’re partnering with an SEO agency or not. That said, there are common steps that most companies need to take in order to build a successful SEO strategy.
First and foremost, remember that all digital marketing techniques and web design improvements should revolve around the target audience. Even though you may already have an in-depth understanding of your prospects, you should take the time to study the audience you want to target and take note of the elements that seem to keep them engaged.
A healthy marketing mix should consist of a combination of techniques that help you reach and convert your audience members. Once you’ve collected enough information about the audience, you should be able to determine what techniques you should pair with SEO right away and which strategies should be kept for later.
With the first two pieces of the puzzle in place, it’s time to work on strategy development. The key is to have the different parts of your promotion plan complement each other and act as one, creating a seamless experience for the customer. In most cases, you’ll also need to target mobile devices, but this requires the development of a unique campaign. If you’re not sure how to build a mobile campaign for your website, our Houston SEO agency will be glad to help.
Craft Initial Content and Set a Content Development Schedule
After figuring out what channels you’ll implement, you can officially start developing advertising content. But, note that traffic trends vary, which means that you may have to target new keywords, use name variables when publishing your content, and make other adjustments depending on new tendencies.
Therefore, you can’t create a huge amount of content at first, but develop one initial set of materials that work as a buffer. Then, you should analyze the results from the first batch, conduct fresh keyword research, and figure out what other pieces of content you should create. During this stage, it’s always helpful to create a content development schedule and determine if you will create content weekly or monthly.
To have the right effect, the content you create should be designed to:
Providing a service doesn’t automatically mean that your prospects will visit your site. Instead of making assumptions, you should develop materials that address common problems your target audience faces that can be fixed through your products or services. For example, HVAC companies can write about the best ways to cool down a house in summer or keep heat indoors during the cold months.
The first step is to attract new visitors, but you need to think further ahead if you want to generate website traffic. Therefore, you should focus on creating content that helps convert visitors into leads. This process varies from one industry to another, so you’ll need to look at your audience research and figure out what type of materials increase your chances of having a successful outcome.
Once you have a solid set of materials that help you generate leads, you need to focus on closing sales. That said, turning leads into paying clients is not easy, so you have to develop quality downloadables and other high-value assets that showcase your digital advertising knowledge. All this while carefully convincing your clients to choose a product or test-drive a service of yours.
Many entrepreneurs think that the sales process finishes when their team members or websites close sales. That said, many companies benefit from recurring customer traffic as well as referral business. This is the reason why we always aim to delight the audiences that our clients want to attract even after the purchase is complete. The delight stage is extremely simple and effective because it doesn’t cost much for your team to develop these advertising materials, but the return on them can be huge.
Optimize Your Campaigns
Whether you’re running paid advertising, attracting clients through organic means, or working with a team that implements a mix of both, your campaign needs to be optimized. The optimization process consists of adjustments that help improve the performance, and hence search ranking, of your website. Perfecting this process takes a bit of time, but the most important thing is to collect enough information and analyze traffic patterns to draw the right conclusions.
Is SEO Compatible with Other Types of Digital Marketing and Advertising?
The short answer to this question is yes, SEO is compatible with other forms of website digital traffic acquisition. That said, there are many different types of online marketing strategies out there and SEO does work particularly well with a handful of specific techniques.
Inbound marketing is a form of promotion designed to connect with prospects who are already looking for your products and services. This technique can be used on all types of websites because it’s customer-centric, but this means that your team will have to develop a tailored plan to attract your audience.
Content marketing is similar to inbound because it’s customer-centric. However, this content-based approach focuses on publishing quality materials that help showcase your skills while convincing your audience that you have the right team for the job.
PPC is a form of paid online advertising that can help promote websites through ads on the internet. It’s known as a form of performance advertising because websites are only charged when users click on their ads. While there are many different networks, Google Ads is the most reliable and effective.
Social Media Marketing
A solid social media marketing plan can help you transform a loyal following into a paying customer base. But, there are many approaches you can take, including organic or paid social media marketing. Our social media and SEO company can develop a wholesome plan that helps improve your chances of success, so contact our team today.
Email marketing may have a negative reputation, but this form of advertising is among the most effective ways to promote your company website. That said, developing an engaging email sequence can be challenging, so contact our SEO company experts if you need assistance with your email campaign.
Digital Reputation Management
Your company reputation is extremely important, but managing this aspect of your business is different today than it was a few years ago. Now, companies have to monitor review sites, local listing platforms, and other digital tools that consumers use to make purchase decisions. Having an SEO company taking care of name changes, review replies, and other essential activities can boost your reputation while reducing stress on your in-house team.
Why Is Houston a Great Place for SEO Marketing?
Hiring an SEO company in Houston is not always easy, especially if you don’t take into consideration the unique aspects of running a company in Space City. Below, we’ll go over a few unique points you should keep in mind when choosing an SEO and web design company in Houston.
The name “Space City” comes from the fact that NASA headquarters are located in Houston. For many, this is part of the inspiration behind H-Town’s fascination with innovation. You should keep this in mind during your campaign creation. Furthermore, you should make sure that your SEO and web design company also has this innovation-centric mindset before making a final choice.
Public Transit Is Still Relatively Underdeveloped
Despite the fact that Houstonians are all about innovation, it’s important to note that public transit is still relatively underdeveloped. This regularly results in huge traffic jams during rush hour, but it also represents a great opportunity for businesses to promote their goods to commuters.
Hot and Humid
Houston is located in the south of Texas, so it has a hot and humid climate. While there are four distinct seasons, remember that the weather fluctuates from dry to wet during most of the year. This heavily affects certain industries, especially local service providers like roofers, painters, and similar professionals.
A Multicultural Metropolis
The sprawling metropolis of Houston is among the most diverse and multicultural areas in the country. This has resulted in a large number of exotic cuisine establishments as well as small communities that speak dozens of different languages, opening up a wide range of business opportunities for locals.
Access to the Rest of Texas
Houston has the largest population of all cities in Texas and it’s connected to the rest of the state through a large network of freeways. Houstonians can easily access the rest of Texas and even provide services to neighboring cities in a larger radius than most other areas allow for.
Ready to Implement a Robust Houston SEO Strategy?
Finding a reliable Houston SEO agency may take time, but partnering with a professional can exponentially increase your chances of success. To learn more about working with our SEO and web design company, contact us today and our team will be glad to help.