Nobody wants their sales and marketing teams to operate in their own bubble – while leads are gathered that no one follows up on. Teams this out of sync might as well be working for separate companies.
The sales and marketing handshake in inbound marketing services is part of what makes it so powerful.
However, if the idea of a sales team disjointed from marketing gives you a nervous tick, an inbound marketing agency is exactly what you do need. As a top internet marketing agency, there’s nothing we love more than integrating the best internet marketing services with sales to drive growth and build a consistent sales process.
Inbound marketing has been a hot topic in the marketing world for more than a decade, but most companies still struggle to get it right. When crafting your marketing plan, you have to keep visitors at the center of every decision with the goal of gently ushering them to your website and transforming them into paying customers.
One of the biggest challenges is to design a solid growth-driven inbound marketing strategy that includes techniques like email marketing, blog posts, social media sharing, SEO content development, and other elements working in unison to help build your sales funnel.
Luckily, we’ve uncovered the winning elements of the best inbound marketing services by consistently developing successful campaigns.
Many clients have found success through our inbound marketing services, so we understand better than anyone what gaps need to be filled to get the top search engine rankings.
Let’s go over the keys to inbound marketing success and the advantages of a comprehensive marketing strategy.
What is Inbound Marketing?
Inbound marketing is a philosophy that aims to attract quality leads through engaging, well-crafted content that produces outstanding user experience.
While traditional advertising aims to attract a high quantity of random consumers, inbound marketing targets visitors who have a need for your products and services. This marketing approach aims to build a trusting relationship with your potential customers who make up your target audience and provide them with better services.
To achieve this, an inbound marketing agency like Fannit helps you create quality content, disperse it through channels like social media, and obtain higher Google rankings in order to drive more traffic to your site. Our goal is to help companies implement an inbound strategy that improves marketing, sales, customer service, and other areas of their business.
Our inbound marketing team has spent years learning and developing a customizable concept we use in our inbound marketing services. Our approach is a variation of HubSpot’s take on inbound marketing and it consists of attracting, converting, closing, and delighting customers.
Keep in mind that you want to attract not just random visitors to your website. Your goal should be to attract those who are most likely to become leads or potential customers.
The key to attracting your ideal or targeted customers is to provide them with useful, relevant content. Your content should be something that is intended to satisfy their needs or solve their problems.
Here are marketing methods that attract new visitors.
First and foremost, you need SEO not just to be visible online but to appear on Google’s first page the moment a prospect types in the search terms that are relevant to your business. SEO is an effective inbound marketing method that can drive traffic or visitors to your website.
Arguably, blogging is one of the top inbound marketing strategies that drive people to your business. And the best way to attract more people to your business is to create helpful, problem-solving blogs.
Ideal high-quality blog posts that effectively attract visitors are those that are comprehensive, offer solutions to your prospect’s problems, or address his needs.
To guide yourself in creating helpful, educational blog posts is to think about the pain points of your ideal customers.
3. Social Media
Using the right social media platforms partnered with effective social media management can boost the exposure of your content.
Moreover, using social media is an excellent opportunity to interact with your prospects. It is a perfect platform to build trust by showing to your customers that your brand cares about their needs.
The next step after attracting potential customers is to make engagements in a way that suits them.
After you have made contact with a prospect, you are now in the best position to assist him by answering his questions and providing more useful downloadable content
Indispensable conversion methods.
1. Content offers
Internet users want readily accessible information. Thus, you must give them high-value downloadable content before they would give you their details in return.
The resources you offer should be designed to accelerate your prospect’s buyer’s journey.
Examples of ideal content offers are:
- and other educational assets
2. Calls to Action (CTA)
Smart CTAs are the ones that are focused on the current stage of the buyer’s journey of your customers.
Generally speaking, CTAs can be any encouragement to get in touch or share information.
However, if you want to convert your leads you need to provide more relevant content that can help them proceed to the next phase of their buyer’s journey.
3. Landing Pages
The purpose of a landing page is to acquire your customer’s personal information. Individual landing pages can be designed to target your ideal audience and get them to fill out a form.
Popular landing page content offers are:
- Free trials, etc.
This is the stage in the inbound marketing process where you turn your prospects into customers. To do this, you only need to help them solve their problems with relevant, useful content, and outstanding customer service.
More helpful reading: What Is a Sales Funnel?
Vital inbound methods that turn prospects into customers.
1. Marketing automation
Marketing automation is the use of software to execute tedious marketing tasks such as social media posts and emails. This marketing method is a time-saver and helps to minimize inbound marketing expenses.
Here some of the best marketing automation software.
- Mailchimp All-in-One Marketing Platform
2. Sales automation
Sales automation is a bit similar to marketing automation since software is used to perform time-consuming sales tasks. Artificial intelligence (AI) and other digital tools manage responsibilities that sales reps and managers do every day.
Here are popular sales automation tools:
- Agile CRM
- HubSpot Sales
- Salesforce CRM
3. CRM integration
A customer relationship management system or CRM is a sole source of information on all interactions with your customer. A CRM is an essential tool you can use to nurture and close leads.
Integrating CRM and HubSpot inbound marketing allows you to elevate your marketing, sales, and customer relationships.
Delighting your customers is crucial because the growth of your business depends on its reputation.
The best way to delight your customers is to offer assistance, provide useful information, and give advice as much as you can throughout their buyer’s journey.
We do inbound marketing services a little different here at Fannit than you might find elsewhere. Our main goal is still to drive more traffic to your site by achieving better rankings with search engines and through other means, but we take an engineered approach that generates long-term success.
Check out our partner HubSpot’s description of traditional inbound marketing here.
Our proven process starts from the ground up, laying the foundation for good marketing and sales before moving on to advanced marketing tactics and expanding our efforts.
Fannit’s Inbound Marketing services aren’t about short-term success with fast and loose marketing gimmicks. Instead, our experience in the business world has shown us the value our clients receive from an established marketing and sales process that returns a lasting value.
Our inbound marketing agency includes tactics like:
- Growth-driven lead gen strategies
- Social media management
- Marketing automation
- Content marketing
- Email campaigns
Other tactics like search engine optimization (SEO), PPC, and web design, also may have a place within an inbound marketing strategy – it all depends on what best serves your business and growth goals.
What Inbound Marketing Techniques Can We Implement?
Our team of inbound marketing experts provides a comprehensive list of marketing services to cover all areas. From web design content generation, we can help with a variety of digital marketing tasks that boost the popularity of your products and services.
Some of our specialties include:
- Content Marketing and SEO tactics like blogs, landing pages, and downloadable content
- Lead generation
- CTAs and sales funnels
- Sales automation
- Marketing automation
- Lead scoring
- Sales enablement with CRM
- Analytics and dashboards
In this inbound marketing manufacturing case study, we explore the results obtained for Naimor, one of our customers in the sheet metal manufacturing industry. We developed the entire project from scratch, starting with the website as well as content development and culminating with an SEO and inbound campaign to create awareness and attract more leads.
What’s Best for Your Business?
Our Inbound Marketing Process relies on integrated sales and marketing teams. We’ve found that this process works best for B2B companies with longer sales cycles, as B2B buyers require more of a relationship built before committing to a purchase.
Fannit’s Inbound Marketing services are not a one-and-done marketing activity. Successful Inbound Marketing is a process where we work with you to understand your business, evolve as new information is gathered from marketing, and grow as new lead generation opportunities arise.
What is an Inbound Marketing Agency?
An inbound marketing agency is a firm that specializes in developing and implementing customer-centric promotion strategies. Inbound agencies can serve a variety of roles and monitor the overall performance of your marketing plan in order to identify the most profitable practices as well as find areas of improvement.
At Fannit, we’re passionate about supporting companies through a series of comprehensive inbound marketing services. Each one of our clients is assigned an inbound marketing expert that can help you assess your current site, create a strategy to promote your services, and produce engaging content that brings more visitors to your site.
Finding an Agency
There are dozens of inbound marketing companies throughout the United States. With this in mind, working with a local firm that’s familiar with your audience can shorten the learning curve and result in campaigns that perform well right off the bat.
If you’re looking for an “inbound marketing agency near me,” you’re already on the right track. Just make sure to review the agency’s reviews, try to assess their track record, and ask questions about the methods being put in place.
Fannit provides inbound marketing services for all types of local companies and their surrounding areas. If your company needs help with content creation or any other parts of inbound marketing, contact us today and we’ll be glad to help.
- Landscaping and hardscaping
- Marine, sheet metal fabrication, and other industrial specialties
- RV and motorhomes
- Product design and much more!
Is SEO Involved?
The simple answer is, “Yes.” SEO is a technique that should be an essential part of your overall inbound marketing plan. Our inbound marketing services focus on finding the best combination of SEO, SEM, content distribution through social media, and other elements that help attract visitors that have a higher chance of becoming customers.
How Do You Use SEO?
SEO focuses on attracting users that have already shown interest in your services by trying to find information about them on search engines like Google. The SEO elements on your website allow you to rank high on search engine page results, which means that your digital storefront will be accessible to users in your area looking for information relevant to your company.
What is a Sales Funnel?
The sales funnel is a critical component of your inbound marketing. Remember when we said that inbound services revolve around your potential customers? Well, the sales funnel can help you visualize the buyer’s journey, which in turn allows you to create content that engages your visitors.
This tool is referred to as a funnel because it’s the best analogy for what it does. The funnel starts with the broad top part, which represents consumers that can benefit from your products, but don’t know it yet. As we move further down the narrowest part, consumers turn into prospects, leads, and eventually sales.
Visualizing and understanding how the sales funnel works is the easy part. Developing content that naturally guides consumers through the buyer’s journey is the difficult part. Our content and inbound marketing services can help you build a robust funnel and gradually move more leads down your pipeline.
Outbound vs. Inbound Marketing Services
Although it may sound dramatic, outbound marketing and inbound marketing can’t be more different. Sure, they’re a different side of the same coin, we feel like inbound should be a whole different currency.
Outbound marketing refers to traditional marketing approaches that push your products to a huge group of random people through a variety of different channels. In this approach, companies make the first contact, giving the entire interaction a forced feeling.
Inbound also employs different channels, but it aims to single out and attract users who need your service. Instead of blasting every person behind a screen, inbound ensures that your company is readily available whenever a potential customer starts looking for information about a service or product.
Potential customers are attracted to personalized content, so studying and learning about your audience is a crucial part of inbound. This will help your marketing team craft better content and landing pages that all the information customers need before purchasing.
How Does a Landing Page Work?
A landing page is a standalone page in your site designed strictly to promote your offers and generate leads or sales. Unlike other parts of your site, landing pages are ultra-focused and may look slightly different than the rest of your site.
The idea is that by removing distractions like links to social media and other pages, consumers will pay more attention to the content on the page and have a higher chance of completing the desired action.
What is HubSpot?
In simple terms, HubSpot is an inbound marketing and sales platform that allows you to develop complex campaigns and automate various parts of your marketing plan. The company is also responsible for popularizing the concept behind inbound marketing, so it’s regarded as one of the leaders in terms of knowledge and quality.
Fannit has partnered with HubSpot in order to provide the best inbound marketing services to our customers. We have mastered SEO, social media, PPC, and other marketing strategies that, when properly organized and integrated with HubSpot, can exponentially increase web traffic and lead generated online.
As a top HubSpot agency, we feel that HubSpot is one of the most useful tools for inbound campaigns, but learning how to use all the features available takes a while. Many companies purchase HubSpot and simply use it as a fancy email automation tool, but it has the ability to do much more.
By working with an agency specialized in inbound marketing through HubSpot, you’ll be able to create a sustainable ecosystem where your ads, content, and website as a whole work together to delight your visitors.
Step-by-Step Guide to Implement HubSpot and Inbound Marketing
If you’re one of these companies struggling to implement this platform successfully, check out our Step-by-Step Guide to Implement HubSpot and Inbound Marketing for more information.
In this comprehensive guide, we cover:
Our HubSpot Prep Checklist
Setting up HubSpot may be more complicated than actually managing your inbound efforts, so you should have a checklist to walk you through everything you need to do. You can check out our comprehensive free HubSpot checklist to make sure you follow all the necessary steps.
Ideal Buyers & Buyer Personas
Buyer personas guide your marketing efforts, but you have to invest time into identifying who these consumers are and crafting content they will like. You should also find out how much your audiences use social media to determine how much you should target this channel.
Creating quality content is the key to SEO and your digital promotion efforts as a whole. In addition to web copy, content also includes high-quality images, videos, and other elements that appear on your posts and pages. Having poor or inaccurate content will give you a bad reputation, so make sure your pages are updated and designed properly.
HubSpot allows you to create a fully tailored mechanism to attract leads online. From the initial contact and capturing of information down to nurturing email campaigns and landing pages, we can help implement all the tools to ensure you’re getting customers through your content.
In addition to creating, monitoring, and updating your funnel HubSpot features additional tools to make this process much easier. This includes the ability to craft, store, and track:
- Email templates
Marketing and Sales Automation
HubSpot allows for the automation of different tasks that are essential to your internal teams. Some of these include:
- Sales sequences
- Marketing workflows
Lead scoring is a unique process for each company. There is no set formula, so you have to define qualified leads, determine how they get this status, and figure out a grading system based on that. HubSpot has a powerful lead scoring engine that you can adjust according to your requirements, which helps streamline this part of your internal processes.
The different sales pipeline can be integrated as part of your larger sales funnel. This feature can help you visualize how many potential sales are in your pipelines, the rate at which they’re moving, and patterns that can help optimize your campaign.
Knowing how well your deals are progressing is useful when it comes to making projections for your company. Your sales pipelines are your biggest tools here as they can tell you at what stage each deal is and how likely you care to get a sale out of it.
Marketing & Sales Dashboard
As the name suggests, the content in the marketing and sales dashboard gives you a summary of your company’s overall performance. It’s also the central panel that allows you to access all the other features, so learning how to maneuver this part of the platform is an art form in its own right.
Inbound Marketing Tips
If you want to find out more about this innovative approach, you should check out:
- My HubSpot Marketing Sucks, 7 Ways to Recover
- Your HubSpot Marketing is Broken if You Don’t Use HubSpot Sales Pro
- How Do I Define an Ideal Buyer Persona and Why?
- Inbound vs Outbound Marketing: Why You Need Both
Ready to implement a growth-driven approach to attract more leads online? Contact Fannit and our team will be glad to help.
Case Study: Naimor Metal Fabrication
In 2017, Naimor Metal Fabrication hired Fannit to grow their lead volume and rework their website.
Level Up Your Internet Marketing
We love helping businesses grow here at Fannit. We work with fabrication companies, SaaS businesses, service companies, and many other businesses of all shapes and sizes. We’re entrepreneurs helping entrepreneurs, and we’d love to be a part of your company’s growth journey.