Not able to afford a full-time employee for this role, but need someone on your team to provide expert strategies and leadership? Hire one of our Fractional Chief Marketing Officers.
As an experienced marketing professional, our Fractional CMOs provide leadership and guidance to the company’s marketing team. We help align marketing efforts with the overall business strategy, set performance benchmarks, and ensure that marketing activities are integrated and effective.
We work closely with the company’s leadership to understand its sales goals, target audience, and competitive landscape. They develop a comprehensive marketing strategy aligned with the company’s objectives, outlining the key initiatives, channels, and campaigns to drive growth and success.
We oversee the development and execution of marketing campaigns. They leverage their expertise to create compelling messaging, identify the most suitable marketing channels, and optimize campaign performance for maximum impact.
Performance Analysis & Optimization:
We utilize data-driven insights to analyze the performance of marketing campaigns. They monitor key metrics, track the effectiveness of different marketing channels, and make data-backed decisions to optimize strategies and improve results. Their goal is to continuously improve marketing performance and maximize return on investment.
Team Collaboration & Resource Allocation:
We work closely with internal marketing teams and Fannit’s marketing team to coordinate efforts and ensure effective utilization of resources. They provide guidance on resource allocation, talent acquisition, and skill development to optimize the marketing team’s performance.
“Everything was falling on my plate and it was getting to be too much. Without this type of marketing leadership we couldn’t have started to scale our business. We needed someone else to be responsible.“
Grant Eckstrom, CEO Succurri
Your Fractional CMO Will Manage Critical Marketing Milestones
With a fractional CMO on your side you’ll get someone who leads the following for your business.
Planning & Budgeting:
Before starting each new year or service engagement your fractional CMO will
- Strategic Marketing Assessment & Planning Assessment: To start, the Fractional CMO conducts a thorough assessment of the company’s current marketing initiatives, goals, target audience, competitive landscape, and industry trends.
- Goal Setting: Then, based on the assessment, the Fractional CMO works closely with the company’s leadership to define specific marketing objectives and key performance indicators (KPIs) for the upcoming year.
- Marketing Strategy Development: Working with information provided in our Strategic Marketing Assessment & Planning Report, the Fractional CMO develops a comprehensive marketing strategy aligned with the company’s objectives. This includes outlining the target audience, messaging, marketing channels, campaigns, and tactics to be employed throughout the year.
- Budget Allocation: With the strategic plan in place, the Fractional CMO collaborates with the company’s leadership to determine the marketing budget and the marketing channels you will allocate budget to like paid advertising, content creation, SEO, social media, and technology investments.
Quarterly Pulse Reviews:
- Performance Assessment: On a quarterly basis, the Fractional CMO reviews the performance of marketing initiatives against the set KPIs. They analyze key metrics, such as website traffic, lead generation, conversion rates, customer acquisition costs, and marketing ROI.
- Strategy Evaluation: The Fractional CMO assesses the effectiveness of the marketing strategy and identifies areas of improvement or adjustment based on the performance data and market trends.
- Tactical Adjustments: If necessary, the Fractional CMO recommends tactical adjustments to the marketing plan to optimize performance and align with changing market conditions. This may involve revising messaging, adjusting campaign tactics, reallocating budget, or exploring new marketing channels.
Marketing & Sales Enablement Process Development:
- Collaborative Approach: The Fractional CMO works closely with both marketing and sales teams to understand their needs, challenges, and goals. They collaborate with key stakeholders to develop an integrated marketing and sales enablement process.
- Buyer’s Journey Mapping: The Fractional CMO helps map out the customer’s journey, identifying touchpoints where marketing and sales can collaborate to nurture leads, drive conversions, and achieve revenue goals.
- Content Development: The Fractional CMO oversees the development of marketing collateral and sales enablement materials, ensuring they align with the buyer’s journey and effectively communicate the value proposition to prospects.
- Training and Collaboration: The Fractional CMO facilitates training sessions and workshops to align the marketing and sales teams, providing them with the necessary tools, knowledge, and processes to collaborate effectively and drive revenue growth.