Roofing SEO & Marketing Pros: Advertising for Roofer Contractor Companies

Having a good reputation, providing quality services, and building a strong link with the community has always been essential to running a local business. Roofing companies are no exception. That said, your local audience behaved differently than it did a decade ago, so you have to adapt to the new ways your roofing company is being searched for.

Having a marketing plan and focusing on local roofing SEO is a great way to connect with your audience and ensure that everyone in the community knows about your company. With this in mind, launching and managing a roofing SEO campaign takes a lot of time and effort. Search engines like Google take a lot of factors into consideration when showing their search results. So, your marketing strategy should be designed to help your business rank higher and get more visitors to your site.

Expert Roofing SEO Marketing Services

For roofing companies, the rise of roofing SEO marketing and the use of search engine marketing optimization is a wonderful thing – if you know how to play the game and get potential leads on your site. The internet is a wonderful place that allows you to do many things for your company, including attracting potential customers to your website.

Because content marketing with the proper roofing SEO services lets roofing contractors reach a wider market as homeowners search the internet (organic search) you need a good team to help ensure you are taking the right steps to rank your website. Fannit specializes in designing, deploying, and monitoring SEO campaigns for local companies like your roofing business.

Our roofing SEO experts take a step-by-step approach in order to learn everything we need to know about your business and create a custom plan to boost your Google ranking. From link building to keyword research and beyond, we can ensure that you have everything you need to become a force in the roofing industry.

SEO Expert Checklist

Roofing SEO Performance is Measurable

Because digital marketing can be tracked and analyzed, it produces measurable results and enables roofers to target specific demographics with their marketing. Instead of simply building and placing ads, SEO aims to understand your target audience, craft content that potential customers deem valuable, and monitor well the plan works in order to make adjustments.

With this in mind, roofing SEO takes more than just putting up a website and throwing together some blogs.

We know up to 92% of people searching on Google will choose a company featured on the first page of search results. Needless to say, companies in the top positions get the most online business.

16 Stats That Prove the Importance of Local SEO

If you want to grow your roofing business with new leads via the internet, then you need a solid search engine optimization strategy in place to capture a place on the first page of Google. Your SEO campaign should be a part of your larger content marketing strategy, which, in turn, needs to have a variety of short and long-term goals to help guide your decisions

SEO for Roofing Companies

What is Search Engine Optimization?

When someone types in a search term into a search engine like Google, they usually have a problem they want to solve. Google’s objective to provide the user with the most relevant and high-value solutions in the form of results. To do so, the search engine uses a series of programs called crawlers, which are in charge of reading, categorizing, and grading the quality of the content on your site.

SEO is the continuous process of improving your site so that Google will present it to searchers as the most viable solution to their search queries. The way Google ranks websites varies depending on the industry, the location of the searcher, and other factors. To successfully break the top 10 spots, you need to have the right elements in place, produce updated content, and receive website traffic from other relevant sites.

While simple on paper, SEO requires extensive research and hours of tailored content crafting to be successful. At the same time, it can give your website a significant traffic boost in the form of homeowners who are interested in your service.

Defining Roofing SEO

Simply put, roofing SEO is the practice of designing, launching, and analyzing a search engine optimization marketing campaign for a roofing company. Search engines such as Google have become the go-to place for local consumers to find the best deals. Improving your roofing business’ search engine rankings can help get more potential leads through your website.

While referrals are still powerful, more people turn to smartphones and other internet-capable devices to learn about your company before getting in touch with your contractors. Through SEO, you can guarantee that your potential customers can locate your website, see your work, learn more about your process, and contact you through the most convenient channel.

The Importance of SEO for Roofing Contractors

Simply building a website that looks great and works perfectly is not enough. Instead of going directly to a specific provider’s website, most consumers use search platforms to look for local services. If you don’t focus on optimizing your site for search engines, Google will not be able to find your pages, so it won’t matter how great they actually are.

By working with an SEO company and focusing on areas like on-page SEO, social media marketing, and link building, you can get more leads through your site. By using the right combination, you’ll be able to get the part of the market that you find to be the most profitable. And, as long as you have valuable content on your site, these visitors will have a great perception of your company and be happy to provide their contact information.

Roofing SEO Strategies

Most search engine optimization strategies are centered around the keywords you target in your website content. The audience you target plays an integral role in the success of your SEO strategy. If you focus on people in the wrong demographic, location, or income level, you will end up sending people to your site who have no interest in your services.

You have to define your audience before you can formulate search terms to work into your content. Since you provide a local service, your geographical area should also be one of the search terms you target.

Other SEO strategies pertain to your website’s user experience. Search platforms like Google and Bing want to send their users to high-quality sites with easy navigation and information-rich, relevant content.

If your website takes a long time to load, and if your web content doesn’t provide visitors with easily readable, relevant information on roofing, it can harm your website’s ranking.

There are several things you can do to provide visitors with the best possible user experience:

  • Optimize your website to convert traffic into clients
  • Update your site regularly
  • Add your location and phone number to your homepage
  • Add a free call to action to your homepage
  • Add pictures of your team to establish trust
  • Add certifications to your website
  • Show photos and videos of your roofing services
  • Add reviews and testimonials to your website
  • Optimize your site for mobile

Optimizing Your Roofing Website SEO for Business

Every company within every industry is different. No other business has the same combination of branding, skillset, and customer base, so your SEO strategy needs to be tailored to the goals you want to achieve.

Roofing companies provide a service to their immediate community, so your website needs to be optimized to get users looking for roofers in your area. You need to implement the keywords that customers are using to find your services to your website and treat it like your online storefront. It should be organized and easy to navigate with forms and other contact features to help them submit a request at any time.

In addition to your site, you also have to make sure that review websites, directories, and other platforms have accurate, updated information about your business.

Why Should Your Focus on Local Business Roofing SEO?

Local businesses have to implement a unique SEO approach to make sure they reach their immediate audience. Users from all around the world conduct millions of internet searches every day. Simply putting your business site out there is not an effective approach, especially if you only get visitors that live outside of your service area. You also have to make sure that visitors have an interest in purchasing roofing service, rather than people looking for information on the industry.

SEO Expert Checklist

But, how can you make sure you get the attention of people in your area? Location-targeted content, which consists of images, text on your business site, and other elements that contain geographical search terms, is the best way to do so. Not only this, but you also have to have an updated profile on local directories and other platforms that users rely on to find information about local businesses.

If you take the time to create a digital presence for your roofing business, you’ll see an increase in phone calls, emails, and other forms of contact. Curing great content, learning about your audience, and crafting other elements of your marketing campaign takes a lot of time, but these can translate to top rankings in the search results.

On-Page and Off-Page SEO for Roofers

Off-page and on-page SEO optimization is a crucial part of your digital marketing strategy. The main goal of your roofing business marketing plan is to get more customers. But, you have to break this down into smaller milestones and work on them step-by-step in order to get more visitors on your site.

One of the main areas of focus that many roofers miss is the balance between on-page and off-page SEO optimization. On-page optimization refers to the elements in your page and how well they work, including headers, content structure, loading time, URL structures, responsive design, user-friendliness, and similar features.

Off-page SEO optimization consists of elements foreign to your site. Companies that have a strong social media presence, quality traffic from relevant websites, and a good brand image tend to get better results from their organic search engine digital marketing campaign. This is known as off-site SEO, but it should also be an important part of your master plan if you want your roofing business to rank higher.

Ranking Factors for Roofer SEO

Google takes hundreds of factors into consideration when ranking your roofing business. If you want to get your business on the first page, your plan should ensure that your site has the best chances of success. Some of the elements you have to work on include:

Keyword Targeting

Your business should not only focus on roofing-related terms, but also find location keyword variants and create separate pages targeting these specific markets.

Link Building

Internal and external link building are both necessary for good user experience, to ensure a good authority score, and to help Google navigate your site.

Site Architecture

The site architecture refers to the code that makes up your website. This needs to be structured in a way that allows crawlers to find your site and get more visitors, so having the right architecture is crucial.

Security

SSL certificates have become a norm across all browsers, so you need to have the right security features to gain your visitors’ trust.

Load Speed

Your website should load in less than 5 seconds in order to keep most of your visitors. In addition to the content on your pages, our team also evaluates your servers to make sure you’re getting the right performance.

Social Media

Social media is especially important for local companies because it’s one of the main ways modern consumers get in contact with businesses. Not only this, but it’ll also give your business more credibility and personality in the eyes of your audience.

Tracking and Analytics

Like any online marketing campaign, all parts of your business marketing campaign need to be tracked and evaluated. To get the best results, wait until you’ve collected enough data and try to spot the behavioral patterns that result in the generation of leads.

How SEO Helps Roofing Contractors Get More Leads

SEO is the science of optimizing your website to meet Google’s quality standards, with the goal of getting featured on the first page of search results. Having a spot on the front page and in Google maps means you have access to a steady stream of organic (i.e. free) website traffic and new customers.

When developing a digital marketing strategy for your website you have the option of doing it yourself or partnering with a professional SEO company. While doing it yourself may initially seem easier, we recommend working with an internet marketing firm because the science behind off and on-page optimization is complex and can take years to master.

Whether you decide to go it alone or work with a professional, here are four categories of SEO that you can optimize to boost your Google rankings.

TRAP: 4 Categories Of SEO You Need To Optimize For Your Roofing Website

TRAP is an acronym we use at Fannit to identify four major areas of SEO that can work wonders for your rankings when you optimize them.

T = Technical

Your website is much more than well-configured pages with attention-grabbing graphics and images. Beneath the surface, there is an entire world of codes and programs that needs to be fully functional in order for you to rank on the first page of Google.

Our team of technical optimization experts is able to repair technical issues with your website so that Google is able to rank your site higher. We fix broken or conflicting links and update your site’s system in order to allow for smoother running and better rankings in the future.

R = Relevancy

In order to rank on Google, you need value-packed, relevant content that people will find informative and continue returning to for reference. Relevancy is all about making sure that your content is punchy and value-packed for your readers.

Our content relevancy team will go through your site and assess the quality of your content. We will delete or rewrite content that is lacking value or duplicated (Google is very much against duplicated content so our team will rewrite anything that sounds too similar to other content on your site). We will bolster thin content, increasing both word count and value so that visitors find it and Google ranks it.

A = Authority

Backlinks are extremely crucial in the world of SEO. One of the main ways that Google determines your ranking is through the quality of your backlinks, so if you have multiple backlinks coming from spammy websites, Google may determine that your website is also spammy and drop your rankings.

Our team of consultants will help you boost your website’s authority by deleting bad or spammy backlinks. We will also help you create a link strategy that earns you high-quality backlinks and provides your website with more authority.

P = Popularity

Focusing on SEO to improve your ranking on Google is extremely important, however, not losing touch with your human audience is also essential for your site’s rankings.

The Popularity stage of SEO focuses on your human audience and how to get people to stay on your site longer.

If you have a high bounce rate, meaning that people click away from your website as soon as they land on it, Google will notice and will allow this to be a contributing factor in how your website ranks.

Here at Fannit, our team of SEO specialists will help you boost your site’s popularity by optimizing your content and design for your human audience. An example of how we do this is through adding readable headings, bulleted lists, and making sure that your content is easy to scan.

IRON: How We Create a Roofing SEO Campaign Within 30 Days

In order for Fannit to market your roofing business effectively and get better rankings, we need to understand your business as well as you do.

Because we need to learn quickly, Fannit uses a system called IRON that optimizes our services for you business within the first 30 days of you joining the Fannit family.

Learn How Fannit Gets to Know Your Business Within 30 Days

Throughout our 10 years of experience helping websites rank, we have been able to develop this fine-tuned system which establishes a solid SEO foundation for your future internet marketing efforts.

The IRON acronym breaks down as follows:

I = Interview

During this phase of the first 30 days, our goal is to understand your company on an equal level to you. We do this through a series of interviews where we discuss what services your company provides. Understanding your roofing company will allow our team to replicate your voice in marketing as well as content production.

R = Research

During the Research phase of IRON, our team will delve into researching everything that we can about your industry, your target audience, as well as your competitors. Our research consultants will also conduct an SEO audit of your roofer website to identify any existing technical problems.

O = Organize

Armed with data from the previous two stages, our team of marketing strategists will customize an SEO campaign perfectly suited to your roofing company. This plan will be presented to you at the end of the 30-day IRON process.

N = Nail It!

During the same time that Fannit’s researchers and strategists are creating your marketing plan, our production team will be working to fix any issues with your website that may have been uncovered during the audit.

digital marketing plan checklist

Ready To Take Control Of Your Google Rankings?

As a roofing SEO company, Fannit’s team of SEO professionals will help your online presence. You’ll be able to watch your Google rankings jump, get more traffic, and see your roofing leads soar. We have spent years of dedicated research perfecting our SEO roofing systems for the roofing industry and are ready to jump into action for your company.

But don’t take our word for it! See how our systems helped this company increase the leads coming in through their website.

To hear more about what Fannit can do for you, get in touch with us today!

As the owner of a roofing company, marketing forms an integral part of your business activities. One of your most significant marketing assets is your website, which serves a storefront, information source, and medium for interaction between you and your clients.

The primary goal of roofing websites is two-fold: to generate website traffic from search engines and to convert the people who visit your site into paying clients. Without search engine optimization, generating traffic from search engines is not possible.

Since search engine optimization involves website improvement, it can also have a positive impact on your website’s ability to get visitors and transform them into customers.

Contact Fannit and Learn More About Roofing SEO for Your Company

There are many things you should do to boost your site’s ranking on search engines. However, as a business owner that specializes in roofing, you may not have the time or the knowledge to optimize your site effectively.

Fannit Internet Marketing Services can provide you with proven roofing marketing SEO strategies to increase your website traffic from search engines, establish brand credibility, convert more visitors to your site, and increase your business’s income. Contact us today to learn more about our SEO services for roofing companies.

As the owner of a roofing company, marketing forms an integral part of your business activities. One of your most significant marketing assets is your website, which serves a storefront, information source, and medium for interaction between you and your clients.

The primary goal of your website is two-fold: to generate traffic from search engines and to convert the people who visit your site into paying clients. Without search engine optimization, generating traffic from search engines is not possible.

Since search engine optimization involves website improvement, it can also have a positive impact on your website’s ability to convert visitors into customers.

What is Search Engine Optimization?

When someone types in a search term into a search engine like Google, they usually have a problem they want to solve. Google’s objective to provide the user with the most relevant and high-value solutions in the form of results.

Search engine optimization is the continuous process of improving your site so that Google will present it to searchers as the most viable solution to their search queries.

Roofing SEO Strategies

Most search engine optimization strategies are centered around the keywords you target in your website content. The audience you target plays an integral role in the success of your SEO strategy. If you focus on people in the wrong demographic, location, or income level, you will end up sending people to your site who have no interest in your services.

You have to define your audience before you can formulate search terms to work into your content. Since you provide a local service, your geographical area should also be one of the search terms you target.

Other SEO strategies pertain to your website’s user experience. Search engines like Google and Bing want to send their users to high-quality sites with easy navigation and information-rich, relevant content.

If your website takes a long time to load, and if your web content doesn’t provide visitors with easily readable, relevant information on roofing, it can harm your website’s ranking.

There are several things you can do to provide visitors with the best possible user experience:

  • Optimize your website to convert traffic into clients
  • Update your site regularly
  • Add your location and phone number to your homepage
  • Add a free call to action to your homepage
  • Add pictures of your team to establish trust
  • Add certifications to your website
  • Show photos and videos of your roofing services
  • Add reviews and testimonials to your website
  • Optimize your site for mobile

Contact Fannit

There are many things you should do to boost your site’s ranking on search engines. However, as a business owner that specializes in roofing, you may not have the time or the knowledge to optimize your site effectively.

Fannit Internet Marketing Services can provide you with proven SEO strategies to increase your traffic from search engines, establish brand credibility, convert more visitors to your site, and increase your business’s income. Contact us today to learn more about our SEO services for roofing companies.

“The SEO work FANNIT has done for me has increased my revenues, helped me launch a new service, and improved my marketing ROI. Hire this team!”
Jason Sexton
“FANNIT's services resurrected my business and made me a viable, productive company again. I am now stronger than ever in 40 years of business. It felt like a miracle that FANNIT knew how to get New Life Rockeries back into the green and in touch with people looking for my services. Thank you, FANNIT. I wish we had been involved with a marketing company sooner and received the benefits of their services. They showed me the power of online marketing in how to reach customers. I was amazed at how professional FANNIT was in helping us turn around. They were amazing.”
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