Which Marketing & Sales KPIs to TrackBusiness Stage
Which Marketing & Sales KPIs to TrackParts of the Funnel
Which Marketing & Sales KPIs to TrackKey Indicators

Three Rules of KPIs

Three Rules of KPIs

  1. What gets measured, gets managed and what gets managed gets done
  2. The more marketing campaigns you operate across a larger group of marketing channels, the more KPIs your business will need to track
  3. The faster your business is moving / growing, the more frequently you will need to look at KPIs
Which Marketing & Sales KPIs to Track

Understanding a Sales Funnel & Measuring KPIs

A sales funnel is designed to move people who don’t know you, but want or need your services to learning who you are, what you do and contacting you to inquire about your services. Then, after the inquiry – request a quote for services and hire you.
There are three stages of a sales funnel – Top, Middle, and Bottom.

Top of the Digital Marketing Funnel

This is where people start to get to know your business. Here you are measuring the traffic you drive to your website or landing page(s) and the campaigns you are running.

Which Marketing & Sales KPIs to Track

Middle of the Digital Marketing Funnel

Once someone visits your website, they gather information about your business, your services and take you up on your offer(s) to inquire about services. At this stage you are measuring conversion of that traffic into the offers you are promoting.

Which Marketing & Sales KPIs to Track

Bottom of the Digital Marketing Funnel

After converting on one of your offers, your lead is now engaging in sales and either hiring you or deciding not to. At this stage we measure how many opportunities convert into sales and the job revenue that is made.

Which Marketing & Sales KPIs to Track

Indicators of Performance

Indicators of Performance

In the most simplest form, you want to measure and know the following.

  1. Generate enough traffic to our website via campaigns to convert into the enough opportunities in order to close enough new jobs at our average revenue per job to hit our sales goals
  2. Send out enough quotes to customers to close enough new sales
  3. Close enough new sales to generate the revenue to hit your goal targets
Which Marketing & Sales KPIs to Track

8 KPIs to Track

Quotes
Avg. Revenue per Job
Quotes
Avg. Revenue per Job

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