SEO For Moving & Storage Companies
Traditional advertising efforts, like taking out ads in the yellow pages or putting up billboards, can no longer compete with the marketing power of the internet. Trying to dominate in your market can be difficult with poor marketing efforts.
For moving and storage companies trying to grow their customer base, the rise of Google is a good thing. Internet marketing is cheaper, measurable, enables you to reach a much greater audience, and allows you to target your ideal market.
Winning at internet marketing requires more than simply building a website though. The vast majority of your customers will choose to work with a moving and storage company that appears on the first page of Google. So if you want to take advantage of internet marketing’s many benefits, then you need to get on the front page of Google too.
This is where search engine optimization (SEO) comes in. SEO is the science of optimizing your website for search engines. By working with an experienced SEO marketing firm, you greatly improve your chances of getting ranked on the first page of Google and getting in front of your ideal audience.
How Mover And Storage SEO Services Boost Your Website To The Front Page Of Google
Here at Fannit, our team of SEO professionals has been helping moving and storage companies boost their rankings for over ten years.
Our experience has allowed us to develop a series of fine-tuned systems that we use to help moving businesses rank on the first page of Google. Two of these systems are called TRAP and IRON. Keep reading to learn how each of these works so that you understand how powerful an SEO service could be for your company.
TRAP: The 4 Categories Of SEO You Need For Your Moving Website
TRAP is an acronym that represents the 4 most important categories of SEO for your website. Let’s see what each of these stands for, as well as how Fannit uses them to boost your internet rankings.
T = Technical
It can be easy to think of your website as just some eye-catching photos and text but open the hood and there is a world of programs and codes that need to be running perfectly in order for Google to put your site on the first page.
At Fannit, our technical SEO team repairs problems with your website. In other words, broken links and HTTP/HTTPS conflicts. Also upgrades your systems so that your site runs smoother in the future. For example analytics configurations and lead intake systems.
R = Relevancy
Not all content is created equal. Relevancy SEO makes sure that your moving and storage website features powerful, value-packed content that will bring in customers and earn you Google rankings.
Our content team verifies the quality of content on your site by deleting or rewriting duplicate content (something Google really hates) and increasing the word count on thin content that needs more value.
A = Authority
Backlinks are one of the main ways that Google determines your ranking. If you have links coming in from spammy websites, then Google will think that you’re spammy too and penalize your rankings as a result.
To establish your website’s authority, our SEO consultants will help you delete bad backlinks and will create a link strategy that earns you a repertoire of high-quality, rank boosting backlinks.
P = Popularity
While the previous three stages of mover SEO were for the search engines, this stage is for your human audience.
Google tracks how people interact with your moving website and this contributes to your rankings as well. If people exit your site right away, you could lose rankings. But if people read longer and click more links, then you’ll see your rankings grow.
Our team at Fannit will help you boost your site’s popularity by making sure that your design and content are optimized for human readers. For example, making your content scannable by adding headings and bulleted lists.
IRON: How We Jumpstart Your Mover SEO Within The First 30 Days
IRON is another acronym that represents the data-driven system we use to jumpstart your company’s rankings within the first 30 days of welcoming you to the Fannit
I = Interview
The first thing we do is sit down with your team for an interview about what your moving and storage company does and how you do it. We’ll have a series of interviews, but our goal after the first 30 days is to understand your company as well as you do. This will enable our team to replicate your voice in our marketing and content production.
R = Research
We need data in order to know where to point your SEO marketing strategy, so this phase of IRON is dedicated to researching everything we can about your industry, your competition, and your ideal customers. Our consultants will also conduct an SEO audit of your mover and storage website to identify the technical problems which currently exist.
O = Organize
Combining the data from the interview and research stages, our expert marketing strategists will create an SEO marketing plan which they will present you with at the end of the first 30 days.
N – Nail It!
While Fannit’s researchers and strategists are developing your marketing plan. Our production team will be working behind the scenes — fixing the website problems we found during the audit and carrying out the technical SEO portion of our TRAP system.
Ready To Take Control Of Your Google Rankings?
Tired of watching your competition sit on the first page of Google and funnel away clients which could be yours? Take control of your rankings by working with our team of dedicated SEO professionals.
Our SEO systems have been fine-tuned for the moving industry and are standing by to help you achieve your internet marketing goals.
To see what TRAP and IRON look like in practice, read this case study to see how we helped a moving company hit an ROI of 823%. To hear more about what Fannit can do for you, get in touch with us today.