Moving Company Marketing Services – Mover SEO
SEO marketing services for moving and storage companies is very competitive.
You have a lot of options out there to choose from.
Traditional advertising, like taking out ads in the yellow pages or putting up billboards, can no longer compete with the marketing power of the internet.
Approaching SEO Marketing Services Differently
Because Fannit serves a variety of markets, we understand that for movers it is all about generating new leads at an an acceptable cost per lead.
There are several marketing channels movers can generate leads from.
- Ranking your website to capture organic search leads
- Running pay-per-click advertising campaigns on Facebook, Adwords, Google Shopping
- Developing paid remarketing campaigns for people who visit your website
- Getting referrals from staging companies and real estate agents
- Buying leads from affiliates like Yelp, Home Advisor, Angie’s List
- Selling ad space on the back of trucks to real estate agents
- And more!
We know that proper seo services provide for a higher ranking website for hundreds of keywords – this is the organic search marketing channel.
Interestingly, organic search provides for the least expensive cost per lead and highest lead conversion rate, but takes the longest to develop properly.
Balance Cost Per Lead & Revenue Per Job
When you first started your moving company your leads may have only come through one of these marketing channels.
The cost per lead will be different for each channel, but the revenue per job and lead conversion rate will also be different.
The secret is to add new channels at every stage of growth.
Then, balance your marketing spend on each channel based on averages.
SEO to Develop an Authoritative Website
Over time, seo marketing provides the cheapest leads.
However, it takes the longest time to develop an authoritative website
Winning at internet marketing requires more than simply building a website though.
The vast majority of your customers will choose to work with a moving and storage company that appears on the first page of Google – that’s an authoritative website.
So if you want to take advantage of internet marketing’s many benefits, then you need to get on the front page of Google too.
This is where search engine optimization (SEO) comes in.
SEO is the science of optimizing your website for search engines.
By working with an experienced SEO marketing firm, you greatly improve your chances of getting ranked on the first page of Google and getting in front of your ideal audience.
How SEO Marketing Services Ranks Your Site on Goolge
Internet marketing is not a new concept.
But, our team of SEO professionals has been helping moving and storage companies boost their rankings for over ten years.
Our experience has allowed us to develop a series of fine-tuned systems that we use to help moving businesses rank on the first page of Google.
Two of these systems are called TRAP and IRON. Keep reading to learn how each of these works so that you understand how powerful an SEO service could be for your company.
4 SEO Signals Your Moving & Storage Website is Sending Google for Ranking
TRAP is an acronym that represents the 4 most important categories of SEO signals Google is picking up from your website.
Because the seo marketing you do on your website can boost your internet rankings or take them down, here is what you need to know.
It can be easy to think of your website as just some eye-catching photos and text but open the hood and there is a world of programs and codes that need to be running perfectly in order for Google to put your site on the first page.
At Fannit, our technical SEO team repairs problems with your website. In other words, broken links and HTTP/HTTPS conflicts. Also upgrades your systems so that your site runs smoother in the future. For example analytics configurations and lead intake systems.
Not all content is created equal. Relevancy SEO makes sure that your moving and storage website features powerful, value-packed content that will bring in customers and earn you Google rankings.
Our content team verifies the quality of content on your site by deleting or rewriting duplicate content (something Google really hates) and increasing the word count on thin content that needs more value.
Backlinks are one of the main ways that Google determines your ranking. If you have links coming in from spammy websites, then Google will think that you’re spammy too and penalize your rankings as a result.
To establish your website’s authority, our SEO consultants will help you delete bad backlinks and will create a link strategy that earns you a repertoire of high-quality, rank boosting backlinks.
While the previous three stages of mover SEO were for the search engines, this stage is for your human audience.
Google tracks how people interact with your moving website and this contributes to your rankings as well. If people exit your site right away, you could lose rankings. But if people read longer and click more links, then you’ll see your rankings grow.
Our team at Fannit will help you boost your site’s popularity by making sure that your design and content are optimized for human readers. For example, making your content scannable by adding headings and bulleted lists.
SEO Services for Movers: Case Study
To see what Fannit’s seo services for movers looks like in practice, read this case study to see how we helped a moving company hit an ROI of 823%.
How Fannit Implements SEO Marketing Services in 30 Days
IRON is another acronym that represents the data-driven system we use to jumpstart your company’s rankings within the first 30 days of welcoming you to the Fannit
The first thing we do is sit down with your team for an interview about what your moving and storage company does and how you do it. We’ll have a series of interviews, but our goal after the first 30 days is to understand your company as well as you do. This will enable our team to replicate your voice in our marketing and content production.
We need data in order to know where to point your SEO marketing strategy, so this phase of IRON is dedicated to researching everything we can about your industry, your competition, and your ideal customers. Our consultants will also conduct an SEO audit of your mover and storage website to identify the technical problems which currently exist.
Combining the data from the interview and research stages, our expert marketing strategists will create an SEO marketing plan which they will present you with at the end of the first 30 days.
While Fannit’s researchers and strategists are developing your marketing plan. Our production team will be working behind the scenes — fixing the website problems we found during the audit and carrying out the technical SEO portion of our TRAP seo marketing methodology.
Ready To Get More Leads?
So, if you are tired of watching your competition sit on the first page of Google and steal clients which could be yours, take control of your rankings by working with our team of expert SEO professionals.
Our SEO services and systems have been fine-tuned for the moving industry and are standing by to help you achieve your internet marketing goals.
To hear more about what Fannit can do for you, get in touch with an expert SEO company today.
As a moving company, there are several things you can do to market your services. You can place advertisements in local media, you can use social media to build relationships and run paid ad campaigns, and you can use email marketing.
One of the best ways to generate a consistent stream of clients is to improve your local SEO.
When a person needs moving services, the first thing they will do is an online search. Usually, they will type in something like “movers in Seattle” or “movers near me” and click on one of the first three results.
Most potential clients find moving companies through online searches. If you don’t rank in the top results for searches, you may be losing a lot of customers to your competition and, as a result, a lot of income.
What is SEO?
Search engine optimization (SEO) is website improvement to increase your ranking on search engines.
Search engines want to show their users the most relevant results to solve their problem.
So, your objective should be to enhance your site and its content so search engines algorithms will place it at the top of results pages.
There are two categories of search engine optimization – on-site optimization and off-site optimization.
On-site relates to your website’s design and structure and accounts for about 25% of SEO.
- On-site SEO factors include the hierarchy of your content, keyword-optimized content, and the use of tags to provide search engines with information about your website’s content.Optimizing your site for mobile is another crucial form of on-site optimization.
- Off-site optimization refers to inbound links to your site.One of the most effective ways to encourage other websites to link to your website is to create high-quality content that is relevant to the search topic. Professional SEO service providers like Seattle SEO will also be able to enhance your off-site optimization.
Benefits of SEO
There are several benefits to optimizing your website for SEO. The first is that it automatically results in high conversions. Most on-site SEO techniques involve improving your website’s user experience, which includes quick loading speed, easy navigation, and the creation of information-rich content.
Another benefit is that ranking high on search engines like Google improves your business’s credibility in the eyes of searchers. Users generally trust research engine results, and if you rank among the top three or four results, you can rest assured that visitors will perceive you as the reputable company that you are.
Since SEO techniques allow for organic ranking, you don’t have to pay to be among the top results in search engines. Additionally, the majority of traffic comes from Google, so SEO is one of the most affordable, yet one of the most effective marketing strategies available.
Contact Fannit Today
As the owner of a moving company, you may not have the time of the skillset to optimize your website for search engines.
Fannit can help by providing you with effective SEO strategies that will boost your website’s ranking, clients, and income.