There are many benefits that SEO marketing can provide for your business.
1. Enhances Your Brand’s Awareness
Successful brands in any industry invest in maintaining a constant presence in the online market for a couple of reasons. First, when online users see a particular website at the top of search results for a particular keyword, they assume that it’s the best brand available.
Second, websites at the top of the list draw more visitors than other sites ranking below. You automatically receive higher conversions because you dominate your industry’s web traffic. Once you’re at the top, it’s easy to get your content ranking through internally linking to your blog posts and product pages.
2. Increases the Number of Recurring Visitors
When you have amazing content, then implement a strategy that draws thousands of visitors to your site every day, two things happen. First, people will appreciate your unique content that’s rich in information, and many will sign up for blog updates to follow your brand.
The more visitors you have, the more people will sign up for your notifications and download your content offers. Which leads to the second benefit; a rapidly growing email mailing list. Compared to first-time visitors, it’s easier to convert people already interested in your brand. That’s why email marketing gets 47% higher conversions when it comes to B2B marketing, compared to other marketing methods.
3. Makes Your Site More Friendly to Users and Search Engines
SEO marketing enables you to identify the most commonly used keywords in your industry. Incorporating SEO makes your content more visible to your target audience. Plus, you’ll be in a better position to publish relevant content after analyzing your list of target keywords.
How does SEO marketing improve your site’s compatibility with search engines? SEO helps define your website for search engines when they look at the headings, images, and meta tags of new articles and web pages. Optimizing your website with the right keywords gives a better description of your site when search engines come crawling.
4. Enables You to Analyze the ROI
SEO marketing is better than traditional marketing approaches because you’re able to tell how much a dollar invested into advertising actually generates. How is this possible? Because SEO tools give you detailed daily reports showing you the number of visitors and conversion rates.
In addition to showing you your daily visitors, you also get to assess the effectiveness of your sales funnel. This system gives you insights on which weaknesses might be hindering high conversion rates. Is that great? Yes, because you’ll get more return on investment by creating better online campaigns.
What are the Components of an SEO Marketing Strategy?
Your site needs a constant supply of fresh content to keep visitors engaged in your brand. Publishing amazing content also enhances your brand awareness in your respective industry, leading to better sales. Why? Because customers buy products or services that have earned their trust.
How often should you publish content? How often you should publish content varies, but if you do so at least three days a week, you’ll still retain the attention of your recurring visitors and also appear active to someone who just stumbled on your website.
Did you know that the human brain processes images 60,000 times faster than printed text? That’s why marketing agencies spend millions of dollars on photography and videos annually.
Because of the immense power of visuals, it’s important to have them in your published content. For instance, including infographics enhances your content’s credibility because it shows that you’ve carried out thorough research on the topic at hand and organized it in an informative and pleasing way.
3. Meta Tags
Meta tags enable search engines to index your website and content according to the right keywords. You can tell whether a website has meta tags in place by reading it’s description when you find it on a search engine. For instance, when you go to Google and search for BMW accessories, the first site that appears is BMWUSA.com.
So, why does this website rank first? One of the reasons is because it has the target keyword in the meta description. You’ll notice that the meta description reads (last we checked), “Exclusive BMW Vehicle Accessories & Performance Parts for your BMW and Lifestyle Accessories for the BMW enthusiast.”
How often do you refresh your list of target keywords? Most business owners use the same list they started off with at the beginning, and that leads to a plateau in sales. It also leads to a wasting of time and resources on outdated content. That’s why some high-ranking sites tend to draw many visitors but have little to show when it comes to sales.
Updating your list of keywords enables you to publish relevant content consistently and maintain your status at the top of the search engine results pages (SERPs) for your target keyword.
5. Social Media
It’s no secret that search engines rank social media-savvy businesses higher than dormant ones. Why does this happen? Because social media sites, especially the big three (Twitter, Instagram, and Facebook) send out a lot of trust signals.
Did you know that you can get the latest keywords on social media by paying attention to the commonly used terms your audience uses when interacting with posts?
Let’s say you’re selling tobacco vaporizers. Some of the keywords you’ll get from Google are:
- Loose leaf tobacco vaporizer
- Pen vaporizer
- Box mod vaporizer
According to a 2015 Reuters Study, at least 10% of tobacco smokers above the age of 18 use vaporizers daily. Already that tells you that it’s going to take a while to rank at the top of the SERPs for this set of keywords. Does this mean it’s impossible to get good page rankings within a short time?
No, it doesn’t. In fact, social media has a list of hot keywords that few businesses are aware of; for instance:
- Smoke juice – refers to tobacco E-juice
- Ruyyan – the original E-cigarette
- PV – Electronic cigarette commonly referred to as Personal Vaporizer
- BCC – Bottom Coil Clearomizer
Have you ever wondered how a relatively new website shoots up to the top of your industry’s keywords while other competitors have struggled in the 5th and 6th position? It’s not because the new brand has a bigger marketing budget. It’s because the older competitors lack good backlinks to keep them anchored on top.
What’s a backlink? It’s a URL on one website that directs you to a different site. However, backlinks aren’t created equally. A high-quality backlink is one hosted on a website that has much higher page rankings that points to a lesser one.
Let’s say you run an online sports accessories store. You write a guest article for Huffington Post, and they return the favor by allowing you to include a link to your homepage in the article. As long as Huffington retains the article, search engines will crawl and index your homepage because it’s coming from a highly reputable website. That’s why you’ll notice a dramatic improvement in your rankings within a month or less.
What is On-site Page Optimization?
After gathering a list of keywords, then publishing relevant content, there’s one more step you need to take to retain your visitor’s attention and get more conversions. That’s on-site page optimization, which is the process of improving your site’s experience for search engines and users.
Let’s look at what it entails.
1. Make Your Content Match Your Audience’s Search Intent by 90%
When you look at the content published by thriving online businesses, you’ll notice one thing. All articles, images, and videos are 100% tailored to answer the audience’s questions. Why is this important? Because it proves that you actually understand the buyer’s needs and have a relevant solution.
How does one identify search intent? By paying attention to the frequent questions customers ask about products or services in your industry.
Certain keywords also signify intent. For instance when you search “skateboard accessories near me” it shows that you’re looking to make a purchase.
Make sure your audience knows exactly where they can find you. Clearly describe your products and services based on the keywords you’ve researched.
2. Improve Your Site Speed
Have you ever been to a restaurant that isn’t packed with people but the food seems to take hours to get on your table? The first thing that comes to mind is that you’ll never return to the restaurant. Second, you’ll most likely discourage your colleagues and friends from going there. That’s exactly the same experience a potential customer gets when they visit a slow website.
Google has a variety of free tools that enable you to assess your site’s speed. This isn’t a one-time exercise, because your site’s speed changes when you frequently upload content. Fortunately, you don’t have to spend money every time you want to assess and improve your website.
3. Speak the Customer’s Language
When creating a new website or content for an audience, best practice is to research a list of relevant keywords. However, few businesses actually pay attention to the common phases customers use when asking or talking about the product or service.
For instance, when you look at the keyword “Subaru accessories”, common descriptions you’ll see are:
- New and used parts
- Original parts
- Genuine accessories
However, when you go to forums, you’ll see the following phrases that usually accompany the keyword “Subaru accessories”:
- Best online sources for Subaru accessories
- Cheapest price for Subaru accessories
- Large orders for Subaru accessories
4. Invest in a Great Web Design
Have you ever visited a website, but something just didn’t feel right about it? The wrong first impression can stop visitors from returning to your site. If you feel tempted to go online and download a generic free web design template, think twice.
A generic appearance makes it hard to get high-quality backlinks. Why does this challenge occur? Because no brand wants to tarnish its reputation by associating itself with a dubious-looking website. Plus, it makes it hard for potential customers to bookmark your website when they’ve seen two or sites with the exact design template.
5. Incorporate Visuals into Your Content
The human brain has a higher affinity for visuals than printed words. Just look at smartphone trends over the past five years – the front and rear cameras keep on improving with each latest model.
This trend largely contributed to Facebook becoming more visual-oriented, like Instagram. Nowadays, you can upload picture stories rather than typing a plain old text like “Heading to Starbucks for a bagel”. In fact, Facebook’s algorithms favor posts attached with images and videos over text-based posts.
Make sure that you have high-quality product videos in your landing pages. Doing this enhances your brand awareness, especially when your competitors lack visuals on their websites. Plus, you’re more likely to get responses in your comments section because visuals are more interactive than text.
6. Optimize Your Website for Compact Screens
Did you know that 49% of all the people who accessed the internet in 2017 used mobile phones? This fact raises an important question when it comes to SEO marketing. Is your website responsive to changes in screen sizes or do readers have to constantly zoom in and out when reading your published content?
One of the solutions might be switching your website to a different domain service, like WordPress. It’s highly recommended globally because you can customize your entire site for both smartphone and tablet screens. Plus, the web design layout ensures that your site loads quickly on any device.
7. Aim to Turn a Visitor Into a Follower
How does one convert a visitor into a customer on a website? By earning his or her trust through your published content. Websites that consistently publish content convert first-time visitors into followers easily, because interesting bits of content draws attention for longer compared to publishing one article per week.
How do you draw and retain visitors’ attention? At the bottom of an article, you can include links directing readers to videos or podcasts related to similar topics. Then, when they move to a different page, have informative material that makes them want to spend more time on your site.
What is Off-page SEO Optimization?
Off-page SEO involves enhancing SEO with optimization outside of your own website. Let’s look at three strategies you can implement to see a rise in your daily traffic.
1. Skyscraper Technique
Invented by Brian Dean, founder of Backlinko, this technique creates a win-win situation for you and your customer, and Dean used it to increase traffic to his blog by a whopping 114% in just two weeks! So, how does it work?
First, look for hot topics in your industry that keep on getting massive shares and retweets. Your aim is coming up with a more informative piece based on what’s currently hot. For instance, when you type the keyword “reasons to own an iPhone”, most articles that appear on the first page have 10 reasons why Apple beats Android.
So, if you sell iPhones online or even in your own store, you have a chance of increasing traffic to your website by exploiting this topic. How? By reading an article with 10 reasons then doing thorough research based on keywords to come up with 20 reasons why you should own an iPhone.
What’s the next step? Publish the article on your website then approach the sites having posts on 10 reasons why Apple beats Android. Request them to share your link in the article because it will boost their on-page SEO. This strategy helps you make friends in your industry as well as earning you high-quality backlinks.
2. Offer Free Products or Services for Review
Vaporizer manufacturers use this tactic a lot to enhance their brand awareness and amass high-quality backlinks from reputable websites. They target YouTube channels that have at least 10,000 real subscribers then get into a deal where the channel owner reviews the product and posts the manufacturer’s link in their channel.
This method comes with several benefits. You can actually track the effectiveness and pinpoint the best influencer by analyzing the amount of traffic coming from everyone who reviewed your product online. Plus, you get decent backlinks much faster than sending hundreds of cold pitches to random websites requesting them to post your vaporizer landing pages.
3. Use Partnership Badges
One way a new business builds up brand awareness and credibility in the market is by offering free merchandise. A newly opened fast food franchise may decide to give away free hats and t-shirts as a way of spreading the word out. You’ll feel the urge to visit that new place if you spot a friend wearing a branded t-shirt.
Online partnership badges work in a similar manner. Basically, your website leaves a small icon on browsers belonging to your visitors. This icon points to your site just like how a backlink works. Doing this sends trust signals to search engines and your website gets better rankings.
Kickstart Your SEO Marketing Today!
Implementing these tips will make you reap the sales you’re targeting from your website and social media pages. Remember, the more consistently you practice your on and offline SEO tactics, the easier it becomes to outrank your competition. Plus, you expand your network of backlink providers using SEO marketing.