SEO Service

SEO Services: Organic Search Engine Optimization

What comes to your mind when you hear the words “SEO marketing”? The obvious response is that SEO marketing involves the internet and websites. While this is true, it’s more true to say that SEO marketing enhances your business’s online marketing efforts.
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Search engine optimization (SEO) marketing may be easy to understand, but achieving first page rankings on Google search and other platforms can be tough. SEO can be defined as the steps you take to achieve first page rankings on Google and other platforms. When done properly, SEO is part of a bigger inbound marketing plan that promotes business growth in a sustainable way.

There are many elements that come together in a good SEO plan. Your SEO team should develop a social media marketing plan and improve on-page as well as off-page elements that directly affect your rankings. At Fannit, we provide full-stack SEO services that focus on developing a tailored SEO strategy and building your rankings from the ground-up.

Hiring professional SEO services can bring many benefits to your business. In addition to building a robust digital marketing strategy, we also ensure that it’s executed to perfection and make necessary adjustments to improve the performance of your SEO campaign.

The advantages of working with a professional SEO team and developing a comprehensive search engine optimization strategy include:

1. Enhances Your Brand’s Awareness

Successful brands in any industry invest in SEO services to maintain a constant online presence in their market for a couple of reasons. First, when online users see a particular website at the top of search results for a particular keyword, they assume that it’s the best brand available.

Second, websites at the top of the list draw more visitors than other sites ranking below. By working with a reliable digital marketing firm, you can secure first-page and even top-3 rankings on Google. You automatically receive higher conversions because you dominate your industry’s web traffic. Once you’re at the top, it’s easy to get your articles ranking through internally linking to your blog posts and product pages.

2. Increases the Number of Recurring Visitors

When you have amazing content and implement an SEO strategy that draws thousands of visitors to your site every day, two things happen. First, people will appreciate your unique content that’s rich in information, and many will sign up for blog updates to follow your brand.

The more visitors you have, the more people will sign up for your notifications and download your content offers. Which leads to the second benefit, a rapidly growing email mailing list. Compared to first-time visitors, it’s easier to convert people already interested in your brand or services. That’s why email marketing gets 47% higher conversions when it comes to B2B marketing, compared to other methods.

Your online marketing plan should also include contact forms and other website features that help capture information from visitors. Having these strategically placed throughout your site can also improve the conversion rate and user experience since your audience will be able to contact you easily.

3. Makes Your Site More Friendly to Users & Search Engines

Professional SEO services and a good digital marketing strategy enable you to identify the most commonly used keywords in your industry. Incorporating a custom SEO service makes your content more visible to your target audience. Plus, you’ll be in a better position to publish relevant content after analyzing your list of target keywords.

Not only this, but your SEO company should also develop an online marketing plan that includes improvements to your site’s usability. Your business site should have an intuitive design with quality content that provides information your potential customers want while also being easy to navigate.

How does SEO marketing improve your site’s compatibility with a search engine? SEO helps define your website for search engines when they look at the headings, images, and meta tags of new articles and web pages. Optimizing your website with the right keywords gives a better description of your site when Google and other search engine crawlers scan your page.

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4. Enables You to Analyze the ROI

SEO marketing is better than traditional marketing services because you’re able to tell how much a dollar invested into advertising actually generates. How is this possible? Because SEO tools give you detailed daily analysis reports showing you the number of visitors and conversion rates.

In addition to showing you your daily visitors, you also get to assess the effectiveness of your sales funnel. This system gives you insights on which weaknesses might be hindering high conversion rates. Is that great? Yes, because you’ll get more return on investment by crafting a better SEO campaign and creating valuable online content.

This is where a professional SEO company really comes in handy. Fannit assigns a search engine optimizer to each client, and these SEO specialists are tasked with analyzing your marketing strategy and making sure it’s operating at peak efficiency. Your SEO campaign requires fine-tuning to become a lead-generating machine and our services seo team is here to take care of this part of your business.

What are the Components of an SEO Marketing Strategy?

Before hiring a company that provides SEO services, it’s important to understand the basics of a good online marketing plan and how it impacts search engine rankings. In addition to technical SEO, which consists of the backend elements on your site, solid search engine optimization plan also includes the creation of valuable content, deployment via channels that help reach your audience, and link building tactics.

1. Content

Content marketing is the part of your online strategy that focuses on the resources you create. Good written content on your site is crucial, but a good content marketing plan also focuses on implementing the right layout and making sure that the text delivers value to your readers.

Your site needs a constant supply of fresh content to keep visitors engaged in your brand and bring them in from organic search. Publishing amazing content also enhances your brand awareness in your respective industry, leading to better sales. Why? Because customers buy products or services that have earned their trust.

How often should you publish content? How often you should publish content varies, but if you do so at least three days a week as a part of your online marketing strategy, you’ll still retain the attention of your recurring visitors and also appear active to someone who just stumbled on your website.

2. Images

Did you know that the human brain processes images 60,000 times faster than printed text? That’s why marketing agencies spend millions of dollars on photography and videos annually.

Because of the immense power of visuals, it’s important to have them in your published content. For instance, including infographics enhances your content’s credibility because it shows that you’ve carried out thorough research on the topic at hand and organized it in an informative and pleasing way.

Not only this, the creation of your SEO campaign should include customized visuals for your site. Remember, your website is a digital version of your business, so your SEO agency should help you develop quality infographics and other images that support your written content.

3. Meta Tags

Meta tags enable search engines to index your website and content according to the right keywords. You can tell whether a website has meta tags in place by reading it’s description when you find it on a search engine. For instance, when you go to Google and search for BMW accessories, the first site that appears is BMWUSA.com.

So, why does this website rank first? One of the reasons is because it has the target keyword in the meta description. You’ll notice that the meta description reads (last we checked), “Exclusive BMW Vehicle Accessories & Performance Parts for your BMW and Lifestyle Accessories for the BMW enthusiast.”

Our tailored SEO packages include the creatiion of descriptive, keyword-rich meta tags that help your site achieve a better ranking.

4. Keywords

How often do you refresh your list of target keywords? Most business owners use the same list they started off with at the beginning, and that leads to a plateau in sales. It also leads to a wasting of time and resources on outdated content. That’s why some high-ranking sites tend to draw many visitors but have little to show when it comes to sales.

By partnering with an SEO agency like Fannit, you’ll have keyword research experts at your disposal, so you’ll be able to identify the terms that quality prospects use during their searches right now. We’ll update the list of keywords that allow good ranking on search engine results and implement them as part of your SEO plan.

Updating your list of keywords enables you to publish relevant content consistently and maintain your status at the top of the search results pages for your target keyword.

5. Social Media

Search engine optimization requires in depth knowledge about ranking algorithms and how elements outside of your site impact your position. It’s no secret that search platforms rank social media-savvy businesses higher than dormant ones. Why does this happen? Because social media sites, especially the big three (Twitter, Instagram, and Facebook) send out a lot of trust signals.

Did you know that you can get the latest keywords on social media by paying attention to the commonly used terms your audience uses when interacting with posts? When business owners keep their marketing in-house, a lot of them don’t even realize this should be a part of their keyword research process.

Let’s say you’re selling tobacco vaporizers. Some of the keywords you’ll get from Google are:

  • Loose leaf tobacco vaporizer
  • Pen vaporizer
  • Box mod vaporizer
  • E-cigarettes

According to a 2015 Reuters Study, at least 10% of tobacco smokers above the age of 18 use vaporizers daily. Already that tells you that it’s going to take a while to rank at the top of the SERPs for this set of keywords. Does this mean it’s impossible to get good page rankings within a short time?

No, it doesn’t. In fact, social media has a list of hot keywords that few businesses are aware of; so it should be a part of any successful SEO plan. Some examples of new terms you can discover through social media keyword research include:

  • Smoke juice – refers to tobacco E-juice
  • Ruyyan – the original E-cigarette
  • PV – Electronic cigarette commonly referred to as Personal Vaporizer
  • BCC – Bottom Coil Clearomizer

Searching for and implementing these terms can boost your search engine optimization efforts, especially if you do it with the help of an agency that specializes in SEO services.

6. Backlinks

Have you ever wondered how a relatively new website shoots up to the top of your industry’s keywords while other competitors have struggled in the 5th and 6th position? It’s not because the new brand has a bigger marketing budget. It’s because the older competitors lack good backlinks to keep them anchored on top.

What’s a backlink? It’s a URL on one website that directs you to a different site. However, backlinks aren’t created equally. A high-quality backlink is one hosted on a website that has much higher page rankings that points to a lesser one. The process of collecting quality backlinks for your website is called link building.

Let’s say you run an online sports accessories store. You write a guest article for Huffington Post, and they return the favor by allowing you to include a link to your homepage in the article. As long as Huffington retains the article, search platforms will crawl and index your homepage because it’s coming from a highly reputable website. That’s why you’ll notice a dramatic improvement in your rankings within a month or less, so it’s regarded as a good link building technique.

What is On-Page Optimization?

After gathering a list of keywords and publishing relevant content, there’s one more step you need to take to retain your visitor’s attention and get more conversions – on-page optimization. Onsite optimization is the process of improving your site’s experience for search engines and users. Our customizable SEO packages focus heavily on on page SEO, which can help your business achieve higher rankings in a shorter period of time.

Let’s look at what it entails.

1. Make Your Content Match Your Audience’s Search Intent by 90%

When you look at the content published by thriving online businesses, you’ll notice one thing. All articles, images, and videos are 100% tailored to answer the audience’s questions. Why is this important? Because it proves that you actually understand the buyer’s needs and have a relevant solution.

How does one identify search intent? By paying attention to the frequent questions customers ask about products or services in your industry. You also need to conduct thorough keyword research with the purpose of identifying your audience’s intentions.

Certain keywords also signify intent. For instance when you search “skateboard accessories near me” it shows that you’re looking to make a purchase. As part of the search engine optimization process, you should also identify terms that aren’t good candidates because of their intent.

Make sure your audience knows exactly where they can find you. Clearly describe your products and services based on the keywords you’ve researched.

2. Improve Your Site Speed

Have you ever been to a restaurant that isn’t packed with people but the food seems to take hours to get on your table? The first thing that comes to mind is that you’ll never return to the restaurant. Second, you’ll most likely discourage your colleagues and friends from going there. That’s exactly the same experience a potential customer gets when they visit a slow website.

As part of our SEO packages, we examine your site’s loading time and other speed markers using different methods. Google has a variety of free tools that enable you to assess your site’s speed. This isn’t a one-time exercise, because your site’s speed changes when you frequently upload content. Fortunately, you don’t have to spend money every time you want to assess and improve your website.

3. Speak the Customer’s Language

When creating a new website or content for an audience, best practice is to research a list of relevant keywords. However, few businesses actually pay attention to the common phases customers use when asking or talking about the product or service. Our SEO specialists go the extra mile and document the way your audience uses keywords in order to speak their language in your content.

For instance, when you look at the keyword “Subaru accessories”, common descriptions you’ll see are:

  • New and used parts
  • Original parts
  • Genuine accessories

However, when you go to forums, you’ll see the following phrases that usually accompany the keyword “Subaru accessories”:

  • Best online sources for Subaru accessories
  • Cheapest price for Subaru accessories
  • Large orders for Subaru accessories

By working with an agency that provides quality SEO services, your business content will truly speak the customer’s language and improve your chances of converting visitors into paying customers.

4. Invest in a Great Web Design

Have you ever visited a website, but something just didn’t feel right about it? The wrong first impression can stop visitors from returning to your site. If you feel tempted to go online and download a generic free web design template, think twice. We advice all clients that choose our SEO services against using cookie-cutter sites because they simply repel users.

A generic appearance makes it hard to get high-quality backlinks. Why does this challenge occur? Because no brand wants to tarnish its reputation by associating itself with a dubious-looking website. Plus, it makes it hard for potential customers to bookmark your website when they’ve seen two or sites with the exact design template.

5. Incorporate Visuals into Your Content

The human brain has a higher affinity for visuals than printed words. Just look at smartphone trends over the past five years – the front and rear cameras keep on improving with each latest model.

This trend largely contributed to Facebook becoming more visual-oriented, like Instagram. Nowadays, you can upload picture stories rather than typing a plain old text like “Heading to Starbucks for a bagel”. In fact, Facebook’s algorithms favor posts attached with images and videos over text-based posts.

Make sure that you have high-quality product videos in your landing pages. Doing this enhances your brand awareness, especially when your competitors lack visuals on their websites. Plus, you’re more likely to get responses in your comments section because visuals are more interactive than text. As leading SEO specialists, our goal is to create visual content that goes beyond aesthetics and complements your content in a functional way.

6. Optimize Your Website for Compact Screens

Did you know that 49% of all the people who accessed the internet in 2017 used mobile phones? This fact raises an important question when it comes to SEO marketing. Is your business website responsive to changes in screen sizes or do readers have to constantly zoom in and out when reading your published content?

One of the solutions might be switching your business page to a different domain service, like WordPress. It’s highly recommended globally because you can customize your entire site for both smartphone and tablet screens, which improves your SEO rankings. Plus, the web design layout ensures that your site loads quickly on any device.

7. Aim to Turn a Visitor Into a Follower

How does one convert a visitor into a customer on a business website? By earning his or her trust through your published content. Websites that consistently publish content convert first-time visitors into followers easily, because interesting bits of content draws attention for longer compared to publishing one business article per week.

How do you draw and retain visitors’ attention? At the bottom of an article, you can include links directing readers to videos or podcasts related to similar topics. Then, when they move to a different page, have informative material that makes them want to spend more time on your business site.

What is Off Page SEO Optimization?

Off-page SEO involves enhancing SEO with optimization outside of your own website. Let’s look at three strategies you can implement to see a rise in your daily traffic.

1. Skyscraper Technique

Invented by Brian Dean, founder of Backlinko, this technique creates a win-win situation for you and your customer, and Dean used it to increase traffic to his blog by a whopping 114% in just two weeks! So, how does it work?

First, look for hot topics in your industry that keep on getting massive shares and retweets. Your aim is coming up with a more informative piece based on what’s currently hot. For instance, when you type the keyword “reasons to own an iPhone”, most articles that appear on the first page have 10 reasons why Apple beats Android.

So, if you sell iPhones online or even in your own physical business, you have a chance of increasing traffic to your website by exploiting this topic. How? By reading an article with 10 reasons then doing thorough research based on keywords to come up with 20 reasons why you should own an iPhone.

What’s the next step? Publish the article on your business website then approach the sites having posts on 10 reasons why Apple beats Android. Request them to share your link in the article because it will boost their on page SEO. This strategy helps you make friends in your industry as well as earning you high-quality backlinks that enhance your SEO.

2. Offer Free Products or Services for Review

Vaporizer manufacturers use this tactic a lot to enhance their brand awareness as well as SEO and amass high-quality backlinks from reputable websites. They target YouTube channels that have at least 10,000 real subscribers then get into a deal where the channel owner reviews the product and posts the manufacturer’s link in their channel.

This method comes with several benefits for your business. You can actually track the effectiveness and pinpoint the best influencer by using Google Analytics to analyze the amount of traffic coming from everyone who reviewed your product online. Plus, you get decent backlinks much faster than sending hundreds of cold pitches to random websites requesting them to post your vaporizer landing pages.

3. Use Partnership Badges

One way a new business builds up brand awareness, SEO, and credibility in the market is by offering free merchandise. A newly opened fast-food franchise may decide to give away free hats and t-shirts as a way of spreading the word. You’ll feel the urge to visit that new place if you spot a friend wearing a branded t-shirt.

Online partnership badges work in a similar manner. Basically, your website leaves a small icon on browsers belonging to your visitors. This icon points to your site just like how a backlink works, boosting your SEO efforts. Doing this sends trust signals to search engines and your website gets better rankings.

Kickstart Your SEO Marketing Today!

Implementing these tips will make you reap the sales you’re targeting from your website and social media pages. Remember, the more consistently you practice your on and offline SEO tactics, the easier it becomes to outrank your competition. Plus, you expand your network of backlink providers by working with a company that offers quality SEO services.

At Fannit, we specialize in developing effective inbound and online marketing plans for our customers. If you want to learn more about our SEO services, let’s have a chat.